Cosmetics and Fragrance Marketing Research Papers (original) (raw)

2025, Concordia Undergraduate Journal of Art History (CUJAH)

2025, 22º Congresso de Ciências da Comunicação na Região Norte

A pesquisa aborda as estampas presentes nas campanhas da Van Cleve, uma marca de roupas e acessórios de Blumenau/SC, focada em criações exclusivas que valorizam a originalidade. O objetivo principal do trabalho é analisar, por meio da semiótica, as postagens da marca no Instagram. Os objetivos específicos incluem a análise das mensagens plásticas das imagens selecionadas, a categorização das mensagens icônicas, a estruturação das mensagens linguísticas e a reflexão sobre as imagens de moda da marca Van Cleve. A metodologia adotada é descritiva, com abordagem qualitativa, utilizando a semiótica aplicada como técnica de análise para investigar as mensagens presentes nas imagens, considerando os aspectos plásticos, icônicos e linguísticos. Foram analisadas dez fotografias publicadas no Instagram da marca entre fevereiro e abril de 2023. O principal resultado indica que as postagens da Van Cleve no Instagram apresentam um storytelling coeso com suas coleções, utilizando elementos alinhados ao tema.

2025, ICECH 2023

This study aims to determine the effect of perfume packaging attributes and their influence in online customer purchasing decisions for local perfume products. Research motivation: Perfume is a human need which provide comfort and confidence to interact with others. Along with technological developments, perfume sales channels have also experienced disruption. Currently, perfume is also marketed through online channels (social media and e-commerce). With significant market growth, there is a need for continuous innovation in perfume packaging designs to deal with dynamic market tastes. Research design, approach, and method: This study used a quantitative approach and involved 212 respondents who were collected using a non-probability purposive sampling method collected data analysed statistically using regression analysis with IBM SPSS 25 software. Main findings: The results of the study show that there is a positive and significant influence from the visual, verbal and packaging benefits on purchasing decisions. Based on the results of the analysis, it was found that packaging benefits had the greatest influence on purchase decisions with a coefficient of 0.502. Visual aspects were also shown to have a significant influence on purchase decisions with a coefficient of 0.477 and Verbal aspects had an influence with a coefficient of 0.335 on the purchase decisions of local perfume consumers in Indonesia. Practical/managerial implications: Research output suggest local perfume brands to create differentiation in packaging design between men's and women's perfumes. To local brands who targeting gen Z as market target, researcher recommend to develop environmentally friendly packaging to address consumer behaviour which tends to have a higher awareness of environmental issues.

2025, Sustainability

This study investigated the impact of corporate social responsibility (CSR) on consumer purchasing decisions in the cosmetics market through an experimental design. Using eight scenarios that manipulate levels of social CSR, environmental CSR, and price, this study examined their direct effects and interactions, and the moderating influences of intrinsic and extrinsic motives. The findings confirmed that social and environmental CSR positively influence purchase intentions, with their combined effect being stronger than individual contributions. Price negatively moderates the impact of environmental CSR, particularly at higher levels, while intrinsic motives interact positively with environmental CSR to offset the negative association from its main effect. This research provides actionable insights into CSR's role in shaping consumer behavior, emphasizing the interplay between CSR dimensions, price sensitivity, and motivational factors in the dynamic cosmetics market.

2025, SOB A SEMIOLOGIA DE A MALDIÇÃO DA MANSÃO BLY: A JORNADA DE HANNAH GROSE

Partindo de uma perspectiva multidisciplinar da comunicação, o presente artigo objetiva decodificar possíveis componentes de aplicações das estruturas da Semiótica Peirceana no arco da personagem Hannah Grose da série "A Maldição da Mansão Bly", através da utilização da pesquisa qualitativa, sobre os conceitos de Neves (1996). Sendo considerados os conceitos de primeiridade, secundidade e terceiridade. O trabalho buscou apontar os pontos e processos semióticos no contexto de vida da personagem no show para elucidar sua utilização, pelas visões de Santaella (2017), Medeiros (2021), Machado (2000), Bourdieu (1997), Rodrigues (2019) e Santos Neto e Silva (2013) sobre semiótica, narrativas seriadas e televisão. E assim percebeu como os conceitos semióticos contribuem para uma melhor experiência do espectador.

2025, Psychology and Education: A Multidisciplinary Journal

This study aimed to determine the acceptability level of locally made perfume in terms of fragrance, price, packaging, health related consideration and purchase motivation of the learners. This also aimed to investigate the significant relationship between acceptability level of locally made perfume and the learners' purchase motivation. The researchers conducted a quantitative research study and used correlational research design. This study used simple random sampling as sampling technique as this used the one hundred-six (106) learners out of one hundred forty-five (145) of the total population of learners. The number of respondents were determined using Slovin's Formula. The study was conducted in Malalag Cogon National High School in the schoolyear 2024-2025. The researchers used mean and Spearman Rho as the statistical tools. The researchers conducted a pilot testing to test the reliability of the questionnaires and the results of the Cronbach's Alpha were good. Based on the findings, the acceptability level of locally made perfume is high, and the level of the learners' purchase motivation is high. Meanwhile, acceptability level of locally made perfume in terms of fragrance, price and health related consideration positively correlate in the learners' purchase motivation. On the other hand, acceptability level of locally made perfume in terms of price and fragrance positively correlate to each other. However, acceptability level of locally made perfume in terms of packaging negatively correlate in the learners' purchase motivation. In addition, the researchers recommended to improve the packaging of the perfume. Furthermore, the researchers recommended to increase the production of the locally made perfume in order to sell the product based on the high purchase motivation of the learners and the acceptability of the perfume.

2025, Kobe International University Review

2025, TEMEL Citizens' Association Center for Development, Organization, Research, Promotion of Values, Education and Promotion of Youth

The article analyzes the concept of scent marketing, the effects of scent on consumers' perceptions, and reviews the effects of scent on consumers' behavior. Scent marketing is a way of sensory marketing. Scents can be applied in various forms of a product to differentiate, position, and strengthen a brand and its image. Fragrance helps to create a first impression and can affect feelings, emotions, and behavior subconsciously. Consumers semantically connect certain scents to warm sensations, while relating others to cold sensations. Scent manipulations lead consumers to feel warmer or cooler, also scents affect consumers' food consumption behavior, potential voters' preferences, and perception of the environment. Scent positively influences consumers' willingness to pay a price premium, and purchase more premium brands. The right scent can tempt customers to spend longer at a business. Scent marketing plays a role in making the environment more effective, which is why some brands patented their signature fragrances. A signature scent that fits with the brand can evoke positive emotional responses, make customers recall their experiences, and distinguish the brand from its competitors.

2025, Pensamento & Realidade. Revista do Programa de Estudos Pós-Graduados em Administração - FEA. ISSN 2237-4418

O presente artigo tem o objetivo de analisar as expressões da marca Amarula a partir do método semiótico desenvolvido por Charles Peirce (1977) e das interfaces com o quadrado semiótico proposto por Greimas no que se refere aos efeitos de sentido potencialmente gerados para os intérpretes da marca. É possível evidenciar após a análise, que os signos africanos estão expressos nas diferentes manifestações da marca Amarula, como a identidade visual, o design da embalagem, o rótulo e a publicidade, por meio de cores emblemáticas, presença de símbolos de reconhecimento imediato e da linguagem mística. A integração desses signos gera efeitos de sentido que se relacionam ao universo signico africano, tornando a marca Amarula uma expressão internacional da identidade local.

2024, ResearchGate

Modern perfumery relies heavily on cedrol-derived base notes, such as Ambrocenide® (Symrise), Ambermax® (Givaudan), Ambrostar™ (Symrise), Amber Xtreme™ (IFF), Cedramber® (IFF), Norlimbanol® (Firmenich) / Timberol® (Symrise), to achieve long-lasting fragrances with deep woody-amber undertones. However, these chemicals are known to cause a trigeminal reaction, which borders on pain in some consumers. Additionally, their pervasiveness raises concerns regarding limitations on creative olfactive profiles. This report provides a comparative overview of such molecules, proves their trigeminal effect, and attempting to identify their role in fragrance composition, suggests gentler alternatives. Advocating for a more versatile approach to fragrance tenacity and performance that does not hold back olfactory creativity, this article is the first step to exploring replacements for woody ambers for a subtler olfactory impact on the fragrance.

2024, The FAFAI Journal, Vol XXV No 1, Jan-March

Fine fragrance is a liquid, containing fragrant product in solvents such as ethyl alcohol or ethyl alcohol water mix or water based mist format and used to apply on body and clothing to reduce bad odours and make people feel more attractive. Quality control and quality assurance is needed to give consistent product to the end consumer. This paper talks about what procedures should be followed by fragrance houses for the same.

2024, Global Management Journal for Academic & Corporate Studies

Fragrance is identical to the cherry on the cake in personal grooming. The halal fragrance (Ator) has different acceptance among Muslim customers. Like many supplementary beauty products, the purchase intention for fragrance is also a complex one. To understand the drivers of the purchase intention of halal fragrance a structured survey questionnaire was formed and responses were collected from 500 respondents conveniently. Nine predictors including price, bottle design, brand, smell, personal care budget, advertisement, peer recommendation, sales promotion and online review are considered as the determinants through reviewing the past literature and hypotheses were developed as well. The Multiple Linear Regression analysis was used to test the hypotheses. The results found that price, smell, personal care budget and advertisement have significant associations with the purchase intention of halal fragrances (Ator). The study has also discussed the significance of this study’s findings aligning with prior literature and provided guidelines for practitioners. Finally, the limitations and future research opportunities have been discussed.

2023, Journal of Water Science

Dyes are widely used for industrial, printing, food, cosmetic and clinical purposes as well as textile dyeing because of their chemical stability, ease of synthesis, and versatility. Their stability, however, causes pollution once the dyes are released into the environment in effluents. More than 800,000 tons of dyes are annually produced worldwide, of which 60 to 70% are azo dyes. Considering the heterogeneous composition of these latter dyes, their degradation usually requires a chain of physical, chemical and biological treatments assuring the elimination of different pollutants in successive steps. In addition, some azo dyes are toxic and mutagenic and thus the biological treatment of these dyes is now of major scientific interest. Physical-chemical treatments (adsorption, coagulation/flocculation precipitation, etc.) are usually used for industrial effluents. In spite of their rapidity, these methods have turned out to be ineffective in attaining the standards required for these discharges. As a viable alternative, biological processes are receiving increasing interest owing to their cost effectiveness and their ability to produce less sludge. It has been found that some microorganisms can transform azo dyes into colourless products. Bacterial degradation of azo dyes is often initiated by an enzymatic biotransformation step that involves cleavage of azo linkages with the aid of an azoreductase and an electron donor. As the azoreductase in some microorganisms can catalyze the reductive cleavage of azo groups, they have potential advantages in developing bio-treatment methods of wastewater containing azo compounds.

2023

This paper provides an in-depth analysis of the key effective factors in selecting purchasing channels for cosmetic products. The purpose of this research is to investigate customer perceptions of cosmetics shopping. By synthesizing insights from prior research, this research develops a conceptual model by integrating innovations diffusion theory and theory of perceived risk to apply in preference to online shopping. 435 questionnaires were gathered, and data were analysed with the partial least squared structural equation modelling (PLS-SEM) method. The results show that online channels are the most popular purchasing channels for cosmetics and clarify the most significant factors that lead to cosmetic online shopping.

2023, Pensamento & Realidade-Revista do Programa de Estudos Pós-Graduados em Administração-FEA. ISSN 2237-4418

Resumo O presente artigo tem o objetivo de analisar as expressões da marca Amarula a partir do método semiótico desenvolvido por Charles Peirce (1977) e das interfaces com o quadrado semiótico proposto por Greimas no que se refere aos efeitos de sentido potencialmente gerados para os intérpretes da marca. É possível evidenciar após a análise, que os signos africanos estão expressos nas diferentes manifestações da marca Amarula, como a identidade visual, o design da embalagem, o rótulo ea publicidade, por meio de ...

2023, Physics Letters B

decays are presented using 1.0 fb −1 of pp collision data collected at a centre-of-mass energy of 7 TeV by the LHCb experiment. The analysis uses a data-driven approach to correct for the decay time acceptance. The measured effective lifetimes are τ B 0 s →K + K − = 1.407 ± 0.016 (stat) ± 0.007 (syst) ps, τ B 0 →K + π − = 1.524 ± 0.011 (stat) ± 0.004 (syst) ps, τ B 0 s →π + K − = 1.60 ± 0.06 (stat) ± 0.01 (syst) ps. This is the most precise determination to date of the effective lifetime in the B 0 s → K + K − decay and provides constraints on contributions from physics beyond the Standard Model to the B 0 s mixing phase and the width difference Γ s .

2023, Physics Letters B

2023

RESUMO O presente trabalho busca melhor compreender o atual estado das embalagens primárias de perfumes através de suas análises semióticas que contemplem aspectos históricos, fabris e mercadológicos. As embalagens de perfume acompanham a história da perfumaria desde a Antiguidade, quando os egípcios utilizavam ânforas para proteger e manter suas fragrâncias, até a atualidade, rica em possibilidades tecnológicas para moldar vidros, metais e plásticos, das mais diversas formas. As principais características tátilvisuais que caracterizam as embalagens foram analisadas em sua dimensão comunicacional, com vistas a se apreender alguns dos possíveis significados que venham a despertar na mente do consumidor. Para tal, o universo das embalagens de perfume em produção foi restringido a trinta e três exemplares, divididas por critério de similaridade que deram origem a três categorias distintas: a primeira, relativa à marca do perfume, a segunda, relativa ao gênero ao qual a fragrância se destina e, a terceira, relativa à fragrância em si. Essas análises permitiram uma maior compreensão do fenômeno comunicacional que ocorre no mercado de perfumes, mediado por suas embalagens.

2023, Physics Letters B

2022

A precise determination of the effective Bs0rightarrowK+K−B_s^0 \rightarrow K^+ K^-Bs0rightarrowK+K− lifetime can be used to constrain contributions from physics beyond the Standard Model in the Bs0B_s^0Bs0 meson system. Conventional approaches select BBB meson decay products that are significantly displaced from the BBB meson production vertex. As a consequence, BBB mesons with low decay times are suppressed, introducing a bias to

2022, Physics Letters B

2022, Journal Printing and Packaging Technology

Ketiadaan identitas visual pada Museum Tanah dan Pertanian yang merupakan pusat dokumentasi berbagai jenis tanah dan bebatuan serta sejarah dan inovasi pertanian Indonesia menyebabkan belum mampunya museum ini dalam merepresentasikan identitasnya yang berperan sebagai ciri khas pembeda dengan museum lain. Hal ini berpengaruh pada munculnya kerancuan dalam memandang/ mempersepsikan museum yang timbul dari berbagai sudut pandang masyarakat. Oleh karena itu diperlukan identitas visual untuk merepresentasikan museum dengan jelas dan tepat untuk meluruskan kerancuan dalam mempersepsikan Museum Tanah dan Pertanian serta untuk memudahkan dalam identifikasi. Metode yang digunakan dalam perancangan ini adalah kualitatif deskriptif dengan studi observasi, studi literatur, serta wawancara sebagai teknik pengumpulan data yang digunakan. Data yang dihasilkan kemudian diolah menggunakan teknik analisis SWOT. Hasil dari analisis berupa key message dan tone and manner pada arahan kreatif yang kemudian dilakukan brainstorming menggunakan mindmap dan moodboard sehingga menghasilkan tema natural, modern, dan nilai budaya serta key visual. Ketiga tema tersebut menjadi acuan dalam membuat alternatif desain.

2022, Journal of Literature Pharmacy Sciences

Günümüzde kozmetik ürünler, toplumun geneli ve de özellikle kadınlar için vazgeçilmez tüketim ürünleri olmuştur. Kişisel bakım denildiğinde kozmetik ürünler akla gelmekte olup, kozmetikler adeta bir gereklilik olarak günlük yaşantımıza... more

2022

A measurement of the effective BsrightarrowK+K−B_s\rightarrow K^+K^-BsrightarrowK+K− lifetime is presented using approximately 37pb−137 pb^{-1}37pb−1 of data collected by LHCb during 2010. This quantity can be used to put constraints on contributions from processes beyond the Standard Model in the BsB_sBs meson system and is determined by two complementary approaches as $\tau_{B_s\to K^+K^-} = 1.440 \pm 0.096 (stat) \pm 0.008 (syst)

2022, Journal of Economics and Management

Aim/purpose – Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance and develop a framework for modeling consumer responses. Design/methodology/approach – PRISMA technique was used as a methodological approach. First, the researchers made criteria for inclusion and exclusion of studies along with the application of a set of keyword research strings to identify the relevant research articles. Second, prominent scientific search databases like EBSCO Host, Scopus, and ScienceDirect were used to mainly search the relevant literature. Findings – This article advances knowledge on the topic of fragrance marketing and proposes an integrative framework of consumer purchase responses considering the mutual relationship shared between fragrance, the influence of contro...

2022, Physics Letters B

Measurements of the effective lifetimes in the B 0 s → K + K -, B 0 → K + π -and B 0 s → π + K -decays are presented using 1.0 fb -1 of pp collision data collected at a centre-of-mass energy of 7 TeV by the LHCb experiment. The analysis uses a data-driven approach to correct for the decay time acceptance. The measured effective lifetimes are This is the most precise determination to date of the effective lifetime in the B 0 s → K + K -decay and provides constraints on contributions from physics beyond the Standard Model to the B 0 s mixing phase and the width difference Γ s .

2022, Annual journal of studies the Society for Fashion Business

It is hypothesized that young people's obsession with fashion is related to their narcissistic personality tendencies, because they consider fashion, such as makeup and clothing, to be the foundation of their minds, value intimacy with their peers, and are able to create and express their own values. In this study, it examined how the differences in narcissistic personality of young people affect their makeup behaviors. This research was conducted using a questionnaire survey involving 92 male students (M=19.71 years old, SD=1.40) and 115 female students (M=19.38 years old, SD=1.23).
For the male students, it became clear that makeup behaviors were specified by “narcissistic personality”. It also became clear that makeup behaviors were specified by “leadership”, “self- praise”, and “need for attention” on narcissistic personality subscales. For the female students, it became clear that makeup behaviors were specified by “narcissistic personality”. It also became clear that makeup behaviors were specified by “leadership”, “self-praise”, “self-conviction”, “need for attention” on narcissistic personality subscales.

2022, Journal of Economics and Management

Aim/purpose-Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance and develop a framework for modeling consumer responses. Design/methodology/approach-PRISMA technique was used as a methodological approach. First, the researchers made criteria for inclusion and exclusion of studies along with the application of a set of keyword research strings to identify the relevant research articles. Second, prominent scientific search databases like EBSCO Host, Scopus, and ScienceDirect were used to mainly search the relevant literature. Findings-This article advances knowledge on the topic of fragrance marketing and proposes an integrative framework of consumer purchase responses considering the mutual relationship shared between fragrance, the influence of control variables, and response outcomes focusing on cognitive responses, intentions and behavior. The results of the conducted review also suggest that retail consumers tend to develop a positive attitude and behavior towards the place where the product and service are being sold. Research implications/limitations-The paper would be particularly helpful for managers in designing the right strategy for creating loyalty for their retail outlets and thereby creating a niche for themselves. pact of olfactory marketing in increasing short-term and long-term retail sales and determines future research directions to enrich the existence of these theories to fathom the essence behind consumers' interpretations of olfaction in retail outlets.

2022, Physical review letters

The first observation of the decay of a B^{0} meson to a purely baryonic final state, B^{0}→pp[over ¯], is reported. The proton-proton collision data sample used was collected with the LHCb experiment at center-of-mass energies of 7 and 8 TeV and corresponds to an integrated luminosity of 3.0 fb^{-1}. The branching fraction is determined to be B(B^{0}→pp[over ¯])=(1.25±0.27±0.18)×10^{-8}, where the first uncertainty is statistical and the second systematic. The decay mode B^{0}→pp[over ¯] is the rarest decay of the B^{0} meson observed to date. The decay B_{s}^{0}→pp[over ¯] is also investigated. No signal is seen and the upper limit B(B_{s}^{0}→pp[over ¯])<1.5×10^{-8} at 90% confidence level is set on the branching fraction.

2022, Physics Letters B

2022

Packaging has a crucial role in protecting and advertising your product throughout the marketplace. As production and consumption of the product take place at separate places, efficient packaging is necessary to keep the commodity intact. Custom packaging is a modified form of packaging that involves modern art and technologies to preserve and market the goods according to the latest trends in the market. Since urbanization is growing day by day, the distribution of the products to the targeted customers has increased drastically, and thus the waste produced by packaging is enormous. The trash produced by commodities like soap (a daily use item) is a significant concern. The packaging waste is not noticed by anyone unless the product is consumed and the wrapper is thrown into the trash. Now the custom soap boxes resting in the trash are seen as a waste of resources and labeled as a burden on the ecosystem. We will use the example of custom soap boxes to study how custom packaging impacts our biome.

2022

A controvérsia do luxo e os seus desafios tecnológicos e sócio-culturais, colocam-no num eixo relacional particular com a geração Millennial. Nesta conjuntura, a Gucci tem-se destacado desde que Michele assumiu a direcção criativa da marca. Desde 2016 que a Gucci tem colaborado com diversos artistas plásticos, incluindo Ignasi Monreal. Foi para a colecção SS18 que Monreal idealizou uma série publicitária multiplataforma que faz um apelo intericonicitário a grandes obras clássicas e obteve resultados muito positivos. Esta investigação pretende analisar a ligação entre a utilização de arte na publicidade da Gucci e os sentimentos de Brand Love do público Millennial em relação à marca. Para alcançar este objectivo, a investigação iniciou-se com a construção de um quadro teórico de referência no primeiro capítulo; a definição dos métodos qualitativo e quantitativo no segundo capítulo; a análise semiótica das imagens seleccionadas no terceiro capítulo; a análise dos dados recolhidos através de um inquérito por questionário no quarto capítulo; e termina com a discussão dos resultados e as conclusões no quinto e sexto capítulo, respectivamente. Concluiu-se que, através da intericonicidade, os valores representados pelas obras clássicas são transportados para as peças publicitárias, potenciando o efeito Veblen; a utilização de arte na comunicação da Gucci a aproxima dos Millennials, e que o uso de intericonicidade nesta campanha é coerente com a nova estética criada de Michele.

2022

Specific coloration of cross section, easily used today, allow to determine the nature of paint media, in addition to other analytical methods (chromatographic technics, infrared spectroscopy, etc). Naphtol Blue Black (also called Amido Black 10B) is a coloured molecule displaying specifically proteic binders. Moreover, according to the pH value of used coloured solution, it is possible to determine the corresponding protein identity. The difference of reactivity of these reagents can be rationalised mainly by the effect of the pH on the ionisation state of a given protein and its average amino acid composition.

2021, Physics Letters B

2021

Understanding behaviour of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behaviour and purchase decisions to predict the future trends. Consumer behaviour can be explained as the analysis of how, when, what and why people buy. Consumer behavior can be understood as: "The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services." (Loudon and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated in the following way: "activities people undertake when obtaining, consuming, and disposing of products and services" (Blakwell, Minard and Engel, 2001). A study by Voss and Parasuraman (2003) suggests that the purchase preference is primarily determined by price than quality during pre-purchase evaluation. Given explicit quality information, price had no effect on pre-purchase or post-consumption quali...

2021, United International Journal for Research & Technology (UIJRT)

The purpose of this research is aimed to study the factors affecting the marketing mix and the conservation of animals following the “Save Ralph” campaign. The questionnaire was used for data collection. The data was collected from a sample size of 500 people and was analyzed by using a statistical analysis program (SPSS) using the descriptive statistic method. The modal demographic in the survey are females who are 20 years old or younger in undergraduate programs. The survey also attempted to gain insights into which factors had the most influence in the decision process of purchasing beauty products. Aspects such as marketing mix or efforts taken for animal conservation have been examples of variables that this research paper has taken into account. When asked about factors that affect their decision in buying beauty products, whether it’s a marketing factor or a factor regarding animal conservation after the “Save Ralph “campaign. The results demonstrate that the sample group placed the most emphasis on animal conservation followed by marketing mix, which can be classified into product, price, place, and promotion.

2021, The European physical journal. C, Particles and fields

A search is presented for long-lived particles with a mass between 25 and 50 [Formula: see text] and a lifetime between 1 and 200[Formula: see text] in a sample of proton-proton collisions at a centre-of-mass energy of [Formula: see text] TeV, corresponding to an integrated luminosity of 0.62 [Formula: see text], collected by the LHCb detector. The particles are assumed to be pair-produced by the decay of a standard model-like Higgs boson. The experimental signature of the long-lived particle is a displaced vertex with two associated jets. No excess above the background is observed and limits are set on the production cross-section as a function of the long-lived particle mass and lifetime.

2021, Physical Review Letters

We present a measurement of the ratio of the B 0 s meson lifetime, in the flavor-specific decay to D + s π − , to that of the B 0 meson. The pp collision data used correspond to an integrated luminosity of 1 fb −1 , collected with the LHCb detector, at a centerof-mass energy of 7 TeV. Combining our measured value of 1.010 ± 0.010 ± 0.008 for this ratio with the known B 0 lifetime, we determine the flavor-specific B 0 s lifetime to be τ (B 0 s) = 1.535 ± 0.015 ± 0.014 ps, where the uncertainties are statistical and systematic, respectively. This is the most precise measurement to date, and is consistent with previous measurements and theoretical predictions.

2021, Physics Letters B

2021, Physical review letters

We present a measurement of the ratio of the B¯s⁰ meson lifetime, in the flavor-specific decay to Ds⁺π⁻, to that of the B¯⁰ meson. The pp collision data used correspond to an integrated luminosity of 1 fb(-1), collected with the LHCb detector, at a center-of-mass energy of 7 TeV. Combining our measured value of 1.010±0.010±0.008 for this ratio with the known B¯⁰ lifetime, we determine the flavor-specific B¯s⁰ lifetime to be τ(B¯s⁰ )=1.535±0.015±0.014 ps, where the uncertainties are statistical and systematic, respectively. This is the most precise measurement to date, and is consistent with previous measurements and theoretical predictions.

2021

Fingerprint profile of bark extract of Nyctanthes arbor-tristis using High Performance Thin Layer chromatography (HPTLC) has been established. HPTLC is a valuable tool for the investigation of medicinal plants with reference to the qualitative analysis of the phytoconstituents. Separation of the active constituents from the extracts has been developed using solvent system of Toluene: Ethyl acetate: Formic acid (5:4:1). The HPTLC analysis showed the presence of the flavonoid quercetin in the standard as well as in the sample and the Rf value was 0.73. These images of fingerprinting help in the proper identification and quantification of the marker compounds. On the basis of the marker compounds, new drugs could be formulated to treat various diseases

2021, Estudos Semióticos

Resumo: Este artigo toma por base a teoria semiótica de Charles Sanders Peirce, considerando o signo como qualquer coisa que representa outra entidade, além de si mesmo. A teoria é aqui adotada para estudar e apresentar parte da significação proposta pela observação de uma imagem de cadeira Thonet-modelo 209. O estudo desenvolvido considerou a cadeira sob seus aspectos materiais e formais, que são possíveis de serem percebidos pela observação visual do objeto. Isso se deve à intenção de salientar o design do mobiliário, como campo de interação dos valores visuais da forma, que são aqui apresentados como signos ou elementos de significação. Diante do exposto, os dados histórico-contextuais não são primeiramente considerados neste estudo, que, mais especificamente, trata dos elementos visuais do objeto. Em particular ou em conjunto, esses elementos são considerados signos capazes de configurar a significação do objeto, dentro do contexto cultural da atualidade. Todavia, comparada com outras manifestações, essa significação insere o objeto no contexto histórico-evolutivo do mobiliário. Pois, as formas, os materiais e os processos de estruturação são historicamente referenciados em outros exemplares, permitindo a comparação da aparência do objeto em estudo com outras peças do mobiliário, as quais foram produzidas em outros momentos ou lugares específicos, ao longo da História.

2021, II. Uluslararası İletişim Bilimi ve Medya Araştırmaları Kongresi BİLDİRİLER KİTABI PROCEEDINGS BOOK

Reklam, üzerine en çok konuşulan ve belki de kendisinden en çok şey beklenen etkili bir iletişim yöntemidir. Günümüz tüketicisi için reklam çeşitli mal ve hizmetleri tanıtan, ancak yalnızca bununla sınırlı kalmayıp, bunları nereden, nasıl, ne fiyatla elde edilebileceğini ve nasıl kullanılabileceğini tanımlayan ve tüketiciye zaman kazandıran bir unsurdur. Bu anlamda tüketicilerin satın alma kararlarını etkileyen reklamların doğru ve dürüst olmaları esastır. Türkiye’de reklamlarda aldatıcı ve yanıltıcı unsurların kullanımı ve haksız rekabet yaratacak ögelere yer verilmesinin yarattığı aykırılığın tespiti ve denetimi Gümrük ve Ticaret Bakanlığı’na bağlı Reklam Kurulu tarafından gerçekleştirilmektedir. 6502 sayılı Kanunun 63'üncü maddesi uyarınca kurulan Reklam Kurulu ticari reklamlarda uyulması gereken ilkeleri belirleme, bu ilkeler çerçevesinde ticari reklamları inceleme, haksız ticari uygulamalara karşı tüketiciyi korumaya yönelik düzenlemeleri yapma, inceleme ve denetimlerin sonucuna göre, aykırı reklamlar hakkında idari müeyyide uygulama hususlarında görevlidir.
Özellikle son yıllarda, tüm dünyada olduğu gibi ülkemizde de kişisel bakım kavramının popüler olmasıyla birlikte; kozmetik ürünlere yönelim, bu ürünlerdeki çeşitlilik, ürünlerin reklam ve pazarlama faaliyetleri önemli ölçüde artmıştır. Sektörde faaliyet gösteren çok uluslu firmaların çoğu Türkiye’de üretim ve pazarlama faaliyetleri yürütmekte olup, birçok yabancı yatırımcı lisans anlaşmaları ve ortak girişimler aracılığı ile üretim yapmaktadır. Sektör kapsamında yer alan ürünler; uçucu yağlar, sanayide
hammadde olarak kullanılan koku veren maddelerin karışımları, parfümler, güzellik/makyaj ve cilt bakımı, saç ve ağız/diş sağlığı ürünleri olarak sayılabilir. 2016 verilerine göre Reklam Kurulu'na yapılan başvuru sayısı baz alındığında en çok şikayetin gıda ve sağlık sektöründen sonra kozmetik sektörüne ilişkin olduğu tespit edilmiştir. Bununla birlikte, kozmetik sektöründe ceza uygulama hususu en çok kozmetik ürün tanıtımlarında kullanılan sağlık beyanları ile ilgilidir. Kozmetik Mevzuatına tabi bulunan tüm kozmetik ürünler, insan vücudunun dış kısımlarına uygulanan ve etkileri geçici olan ürünlerdir. Bu bağlamda gerek sağlık gerekse reklam mevzuatı düşünüldüğünde, kozmetik ürün tanıtımlarında tedaviye yönelik ve endikasyon belirten ifadeler kozmetik ürün tanımını aşmakta ve yanıltıcı nitelikte değerlendirilmektedir. Ayrıca kozmetik ürün tanıtımlarında yer alan iddialar kanıtlanabilir nitelikte ise, bu durumda “kozmetik ürün” kapsamında değil, “beşeri tıbbi ürün” veya “ilaç” kapsamında ruhsatlandırılması gerekmektedir.
Bu çalışma, ülkemizde reklamların idari denetiminin kim tarafından nasıl gerçekleştirildiği, kozmetik ürün reklamlarında yer alan aldatıcı unsurların neler olduğu ve tüketicilerin korunması bağlamında bu reklamların aykırılıklarının nasıl giderilebileceğini ortaya koymayı amaçlamaktadır.

2020

Η εν λόγω παρουσίαση αφορά μια πρωταρχική όψη του σχεδιασμού , και τα πρώτα στάδια για την επέκταση μιας υπάρχουσας ψηφιακής επιχείρησης (της διεθνοποιημένης εταιρίας Κορρές).
1. Πρόταση μια ιδέας για ψηφιακή επιχείρηση .
2. Τα επιχειρήματά ( προσωπική άποψη ότι είναι καλή & καινοτόμος επιχειρηματική ιδέα).
3. Μερίδιο της αγοράς στο οποίο απευθύνεται.
4. Αναφορά στον ανταγωνισμό.
5. Διαφορετικές & καινοτόμες προτάσεις για να αντιμετωπιστεί ο ανταγωνισμός.
6. SWOT ανάλυση ( Strengths ,weaknesses , opportunities, Threats ) για την ιδέα αυτή για ψηφιακή επιχείρηση.
7. Porter ανάλυση ανταγωνισμού.

2020, Στρατηγική ανάλυση μιας διεθνοποιημένης επιχείρησης η περίπτωση της εταιρίας ΚΟΡΡΕΣ (p.p.t.)

Η παρούσα παρουσίαση της συγκεκριμένης μελέτης ανταποκρίνεται μεταξύ άλλων στα παρακάτω ζητήματα:
1. Παρουσίαση αποστολής και θέσης της επιχείρησης. Περιγραφή των δραστηριοτήτων της επιχείρησης. Περιγραφή της εικόνας του προϊόντος και της αξίας που προσφερει προς τον τελικό αγοραστη-πελάτη.
2. Σύντομη ανάλυση ανταγωνισμού
3. Περιγραφή παρούσας στρατηγικής Μάρκετινγκ της επιχείρησης.
4. Ανάλυση SWOT
5. Περιγραφή ανταγωνιστικού πλεονεκτήματος του προϊόντος.
6. Αναφορά σε τουλάχιστον ένα στόχο Μάρκετινγκ της επιχείρησης για το συγκεκριμένο προϊόν.
7. Πραγματοποίηση ανάλυσης πελατών

2020

Resumo: A partir de algumas das representações de Ofélia nas artes visuais e nas leituras da crítica de Shakespeare tradicional, o presente texto se propõe a discutir uma estética perversa que associa a imagem da mulher à loucura e à morte.

2019, The Routledge Companion to Gender and Japanese Culture

This chapter examines male beauty in contemporary Japan, specifically related to the fully clothed body. It argues that male beauty is often understood, especially outside Japan, in a binary of muscular maturity and slender youthfulness. However, in reality, male beauty is a continuum, as recent TV commercials created for the Shiseido men’s grooming product line Uno (2016–2017) indicate. These advertisements offer a male image that is situated somewhere in the middle of the continuum between a rugged, mature, and brawny image thought to be preferred by men, to the slender, delicate, and youthful images designed to appeal to women. While such appreciation may depend on the sexual orientation and class of those evaluating beauty, the different modes of male beauty in Japanese popular culture, this chapter proposes, also signal a degree of flexibility in appreciating male beauty in Japan.