Course Management Systems Research Papers (original) (raw)

Abstract
In this study, 50 music industry insiders in Metro Manila were surveyed and some were interviewed to provide the data about their understanding of the disruptions brought about by the digitalization of recorded music, their outlook on how this problem should be addressed, the extent of the common competencies expected of a music industry applicant and the gauge the current sources of information to improve these competencies.
The Profile was summed up as 78.0% are male and 22.0% are women of the total 50 respondents, which obviously describes the industry as dominated by men. The so called veterans run the industry with 14% of the respondents said they have been in the music industry for 30 years. 8% enjoyed 20 years while those who were in the industry for 19, 35, and 36 years represents 2% each on the total. The respondents’ entry into the “highly connected” industry were through: classified ads at 6.0%, a friend 30.0%, radio/TV announcement 2.0%, an industry insider 12.0%, and through other means at 50.0% of the total 50 respondents.
There were mixed reactions among the Respondents regarding the prevailing opinion coping with digital music. The Music Business Management course is viewed to be one of the solutions as 48% Agrees and 38% Strongly Agrees that this program should proceed and about 12.0% were Not Sure and 4.0% Strongly Disagreed. Giving away music is not considered as piracy to 14.0% who Strongly Agree, 54.0% who Agree; 6.0% Not Sure on free music, but 8.0% Disagree, and 18.0% Strongly Disagreed. With regards the New skills needed in the digital era, 56.0% Strongly Agrees, 34.0% Agree, 4.0% were Not Sure, and 6.0% who Strongly Disagree. Motivating the public to purchase music is a marketing task according to 36.0% of the respondents who Strongly Agree, 46.0% Agrees; 6.0% were Not Sure, 8.0% Disagree and 4.0% Strongly Disagree. It can be said that when the Recording Industry is down, related industries are up, as 30.0% Strongly Agree to this statement together with 48.0% who Agree; 10.0% were Not Sure were, 8.0% Disagree and 4.0% Strongly Disagree. Incomes derived from the sales of recorded music while it is no longer that enticing calls for other sources of revenues, but the varied views on this matter is reflected by this result: 4.0% Strongly Agree that Related industries income will complement losses on record sales; 34% Agree, 20.0% were Not Sure, 36.0% Disagree, and 6.0% Strongly Disagree. Re-investing earnings in “other related industries” is favorable with 38.0% of the respondents Strongly Agree, 46.0% who Agree, 8.0% were Not Sure, 6.0% Disagree, and 2.0% Strongly Disagree. 36.0% Strongly Agrees to Educating present employees to cope with the disruption, 54.0% Agree, 6.0% were Not Sure, 2.0% Disagree and 2.0% Strongly Disagree.
Pursuing a career in the music industry demands regular and continuous updating of information and strategies. The Respondents valued the following as career enhancers:
Print. 6.0% say it is Not Helpful, 8.0% May Help, 46.0% were Not Sure, 12.0% it Helps, and 28.0% say it’s Very Helpful.
Radio. 2.0% says it is Not Helpful, 6.0% it May Help, 14.0% were Not Sure, 22.0% it Helps, and 56.0% says it is Very Helpful.
Television. 10.0% of the respondents were Not Sure if TV is a source of career growth, 18.0% say it Helps, 72.0% say it is Very Helpful.
Self-help Video (videodisc; YouTube; CD-ROM). 8.0% said it May Help, 12.0% were Not Sure, 22.0% say it Helps, and 58.0% put it as Very Helpful.
Seminars; workshops. As a source of career growth 6.0% sees it May Help 30.0% were Not Sure, 20.0% believe it Helps, and 44.0% says Very Helpful.
Blogs. 8.0% views it May Help, 40.0% were Not Sure, 24.0% says it Helps, and 28.0% believe Very Helpful.
Web Pages. 2.0% considered this as Not Helpful, 4.0% thinks it May Help, 16.0% were Not Sure, 34.0% says it Helps and 44.0% confirms it Very Helpful.
Tutor. 2.0% thinks it is Not Helpful, 10.0% say it May Help, 36.0% were Not Sure, 16.0% knows it May Help, and 36.0% believes it is Very Helpful.
Social Media. A generally acceptable phenomenon, 2.0% say it May Help, 12.0% were Not Sure, 12.0% say it Helps, but 74.0% confirms it as Very Helpful.
The following assets were rated accordingly to determine its value in the music business:
Musical skills. 10.0% of the respondents were Not Sure if Music Skills are important in music business, 16.0% says it Helps and 74.0% says it is Very Helpful.
Computer literacy. 12.0% were Not Sure if Computer literacy is important, 34.0% say it Helps and 54.0% say it is Very Helpful.
Industry Connections. 18.0% of the respondents were Not Sure if Industry connection is important, 28.0% believes it Helps, 54.0% say it is Very Helpful.
Management skills. 2.0% maintained that Management skills are important is Not Helpful, 4.0% say it May Help, 14.0% were Not Sure, 30.0% say it Helps, 50.0% think it is Very Helpful.
Teamwork. 10.0% of the respondents were Not Sure if Teamwork is important, 36.0% believes it Helps, 54.0% affirms it Very Helpful.
Self-reliance. 16.0% of the respondents were Not Sure if Self-reliance is important, 26.0% say it Helps, 58.0% know it is Very Helpful.
Prudence. 2.0% of the respondents think May Help in music business, 24.0% were Not Sure, 32.0% think it Helps, or 42.0% say it is Very Helpful.
Attention to details. 2.0% of the respondents say Attention to details May Help, 8.0% were Not Sure, 22.0% say it Helps, and 68.0% believes it is Very Helpful.
The null hypothesis is generally acceptable as stated: There is no significant correlation between the prevailing opinion among music industry insiders on digital music, resources for one’s career growth in the music industry, and competencies in the music business and the respondents profile when they are grouped according to gender, years in the industry, and entry in the music business.
When the hypothesis was tested using Pearson Product-Moment Correlation Coefficient, there are cases where significant relationships were stablished in three occasions namely:
1. There is a significant relationship between Respondents’ Years in the Industry and Record Companies should reinvest on Related Industries r (48) = .341*, p = .015.
This indicate that the length of the respondents’ engagement in a record company, the more he/she is inclined to reinvest the company’s earnings in related industries in the music business.
2. There is a significant negative relationship between Respondents’ Years in the Industry and Self-reliance as important in music business r (48) = -.306*, p= .031.
In view of the disruptions caused by the digitalization of recorded music, finding creative ways of earning from sound recordings is a matter of self-reliance or personal judgment. A person’s logical calculations as a manager who renders a record company to survive by any measure is already a winner in the current recorded music market.
3. There is a significant negative relationship between Respondents’ Entry into the Industry and Attention to details as important in music business r (48) = -.348*, p =.013.
World class standards in music products like sound recordings entails a number of factors so much so that a mistake in one item might render a whole recording unpleasant to the general audience. This co-relation on entry into the music industry and attention to details only affirms that music business processes are serious and based on value judgment.
With these rare occurrences, the hypothesis: “There is no significant correlation between the prevailing opinion among music industry insiders on digital music, resources for one’s career growth in the music industry, and competencies in the music business and the respondents profile when they are grouped according to gender, years in the industry, and entry in the music business,” by this study becomes generally accepted, with specific exemptions as mentioned.
With the findings enumerated above, the desire of professionalizing the music industry in the Philippines, which calls for the enhancement of the industry skills through a new college course known as Music Business Management, is a program that holds on to this study for its legitimacy.