Fashion design Research Papers - Academia.edu (original) (raw)

2025, Acta Horticulturae

The use of polyethylene (PE) mulch at planting ensures the successful and homogeneous establishment of vineyards and also leads them to produce one year earlier. However, as they are rarely removed from the vineyards, the aesthetic and environmental impact of those films is devastating. In addition, the long-term stability of conventional plastics appears disproportionate with respect to the material lifespan required in mulching practices. To face up this issue biodegradable films already used in horticulture would be an environmentally friendly alternative provided that they meet the requirements of the perennial crop and associated farming practices i.e. remain intact in the field long enough to provide its expected positive effects on the crop and then, biodegrade on the soil surface without additional ploughing. The performance and environmental impact of a commercially available biodegradable mulch films displaying different thicknesses were studied through two consecutive fullscale field experiments conducted in the south of France. The impact of mulching on soil properties and agronomic performance was measured during the three first crop cycles by monitoring vine growth and fruiting yield concomitantly with film ageing and fate in field. In parallel, respirometric tests were undertaken to evaluate the impact of field ageing on the biodegradation rate. As a result, the use of biodegradable films for vine mulching provide similar agronomical performances as PE; grapevine growth and harvest yield were found to be significantly higher for the mulched modalities than for the bare-soil. This positive mulch-induced effect appeared from the first growing season and was maintained three years later even if the biodegradable mulch started deteriorating 5 months after planting. Thus, in spite of the early loss of integrity of the studied biodegradable mulch films, a significant positive effect on the vine growth, the rootstock development, the earliness of the first harvest and the yield (and quality) of the two first harvests have been evidenced. This leads to reconsider the required life expectancy of mulch film in the case of vineyard and constitutes encouraging results towards the possibility of substituting PE films with biodegradable ones.

2025, Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

2025, Fashion and Textiles

2025

As some individuals no longer identify with the traditional binary distinction of male or female, new gender categories have emerged. A total of 31 gender categories have been recognized by the NYC Commission of Human Rights with the goal to encourage equitable treatment and respect of all individuals within the workplace. As society evolves, there is still a lack of understanding of gender identity and gender expression. Symbolic Interaction and Self-Verification theories were used to examine the use of dress and other appearance cues to establish and communicate gender identities with individuals representing a range of genders. A phenomenological research approach was employed. Participants spoke about gender in the context of several identities and environments. Dress was used to represent these identities along with gender. Barriers in communicating gender identified were problems with stereotypes, dress limitations in communicating gender, and mistakes (intentional and uninten...

2025, HUDPROM: The Ukrainian Art and Design Journal

"HUDPROM: The Ukrainian Art and Design Journal" is academical publication devoted to the actual problems of art history. The journal publishes scholarly research on history, theory, and interdisciplinary discourse in plastic arts and contemporary design, reviews of monographs, exhibition catalogues and teaching aids. The periodical invites academic scholars and addresses the researchers of fine arts, visual culture and design. The journal is published 2 times per year (June, December). The journal was founded in 2023. Until now, the periodical was published under the name "BULLETIN of Kharkiv State Academy of Design and Arts", was founded in 1999. ISSN 2786-7285 (online)

2025, HUDPROM: The Ukrainian Art and Design Journal

2025, Sustainability

The aim of this cross-sectional study was to investigate the factors associated with trust in AI algorithms used in the e-commerce industry in Romania. The motivation for conducting this analysis arose from the observation of a research gap in the Romanian context regarding this specific topic. The researchers utilized a non-probability convenience sample of 486 college students enrolled at a public university in Romania, who participated in a web-based survey focusing on their attitudes towards AI in e-commerce. The findings obtained from an ordinal logistic model indicated that trust in AI is significantly influenced by factors such as transparency, familiarity with other AI technologies, perceived usefulness of AI recommenders, and the students’ field of study. To ensure widespread acceptance and adoption by consumers, it is crucial for e-commerce companies to prioritize building trust in these new technologies. This study makes significant contributions to our understanding of h...

2025

The design dilemma is based on the historic separation of design and art since the late Middle Ages. It describes the transformation of design from an art discipline to a problem-solving discipline. On the one hand, this great divergence is accompanied by myths that construct opposites of free art and unfree design, of aura and loss of aura, or of distance and touch. On the other hand, the avant-gardes have often invoked the unity of art and design, which museums or marketing also take up again today. In order to better understand design's wandering between art and non-art, its 600-year history of ideas is now traced for the first time in the fields of art and industrial history as well as the philosophy of pragmatism since about 1900. Special attention is paid to the original ideas and their overformation by technicism, capitalism, functionalism or Darwinism. They create the design dilemma that shapes the "attitude" of its actors.

2025, Industria Textila

Social integration of people with disabilities is a significant issue, therefore effective interventions to provide improvement of quality of life for people who have some kinds of disabilities are crucial. Specialists from various fields, including those in the field of clothing design, are working on creating products that meet people with disabilities’ needs. These products must be ergonomic, comfortable and provide the necessary psychological comfort. The whole process of designing functional products is very complex, it requires continuous research, using knowledge from various fields for better development of products. This paper addresses the topic of developing adaptive clothing for people with multiple sclerosis in the context of social inclusion and adaptation to new ways of life. All the proposals and ideas are analysed accordingly and different constructive and technological solutions are proposed to customize and adapt the basic clothing.

2025, Annals of the University of Oradea: Fascicle of Textiles, Leatherwork

The paper presents the functional clothing assortment study results by determining the current areas of its use. It is proposed the thorough study of the clothing product range for people with special needs. The main focus is on disabled people social inclusion which becomes possible thanks to adaptive clothing products. The paper is intended to theoretical knowledge grounding on functional clothing and its production rounds setting. The topicality of the subject is determined by the growing interest of specialists in the field and by the large number, worldwide and local, of people who represent a disability. The paper presents the fundamental notions regarding functional clothing, the modern assortment of functional clothing classification scheme and the scheme of the aimed at assortment design process. The functional clothing products development process stands for the clothes wearing conditions study in the interest of specific technical requirements processing, the dimensional ...

2025

Internet access tools and devices are developing with the prevalence of the Internet, which is considered revolutionary in information and communications technology. Beside the widespread use of the Internet among young people, statistics show that the number of older people that use the Internet is also on the rise. The purpose of the study is to identify the Internet use habits of the retired teachers who are registered members of Retired Teachers Association. The sample of the study is composed of the teachers who are members of Eskişehir Retired Teachers Association. A two-part questionnaire was implemented. The first part includes six questions of demographics and the second includes 16 questions related to Internet use habits. The data was analyzed on SPSS 23 software. The results show the Internet use habits of retired teachers who are members of the association.

2025, International Journal of Asian Social Science

This study explores the integration routine of daily lifestyle towards practising and producing artworks by managing plastic waste. With the current option of managing plastic waste, pollution has increased on land and across the sea and air. Plastic waste management is not a new trend, implemented extensively through innovations and technological developments. Artists need to fully grasp the concept and understand their role in this sustainable era globally through the reviewed literature. Every individual must know their responsibility and what they can do to make a change. This study has performed participatory research in one of the villages in Malaysia to test the proposed conceptual framework of the study. The study found that artists and communities can collaborate to play a significant role in micro-managing plastic waste and implicating societal awareness by extracting the aesthetic value of plastic waste art. This study further discussed and concluded that the impact of in...

2025

According to the International Organization for Standardization corporate social responsibility (CSR) is defined as a balanced approach for organizations to address economic, social and environmental issues in a way that will benefit people, community and society . CSR is a broad concept covering many aspects such as human rights, employee rights, fair trade, ethical business practices, environmental issues, social causes, economic development, and consumer issues. Many companies use CSR merely as a marketing tool, but many also care about their surroundings which results in them doing good and giving back to the community. It is not only doing good, but it is the right thing to do says . CSR continues to increase in importance among consumers which can give companies a competitive edge as they strive to target and reach consumers by understanding their perspectives. A review of CSR studies by shows that consumers appreciate and reward firms that make charitable donations and they expect firms to protect the environment and behave ethnically. Lombardo (2011) states that if consumers' perception of CSR practices drives their purchase behavior, firms are motivated to invest in socially responsible practices. However Lombardo (2011) says there exists a gap between positive attitudes toward social responsibility and actual purchase behaviors. The conceptual framework for this study utilizes this basic relationship between attitudes and behavior. There often is a positive relationship, but sometimes consumers say one thing and do another. This especially can manifest itself in survey research where a social desirability bias may exist as consumers may want to appear thoughtful and concerned, a limitation of this study. The purpose of this study was to investigate the relationship between consumers' awareness and attitudes towards CSR companies and their reported purchasing behavior including willingness to pay more for products of CSR companies. It was hypothesized that there would be a positive relationship based on the literature. Method. A survey was developed and distributed to a convenience sample of 304 consumers, mostly generation Y, two-thirds female, both students and non-students, and a fairly equal distribution of ethnicities of Caucasian, Asian, and Hispanic backgrounds. Likert-type scales were developed to measure consumer awareness of (2 items) and attitudes towards CSR companies and their products (4 items), and related purchasing behavior (4 items) including willingness to pay more for CSR products (3 items). Frequencies and Pearson correlations were

2025, Mudra Jurnal Seni Budaya

This article entitled “Rendo Bangku Craft of Koto Gadang West Sumatra on Fashion Products” aims to raise the potential of Koto Gadang’s rendo bangku patterns, as one of the excellent products of the Koto Gadang village community. Rendo bangku craft which was originally used to decorate the edges of women's shawls in Koto Gadang is now being innovated by placing Koto Gadang’s rendo (embroidery) on fashion products. The method used is experimental, by the means of exploration, design, manifestation, and evaluation. Exploration was carried out to find ideas or concepts related to the product of Koto Gadang local embroidery which was carried out using observation, literature study, and interviews. Designing is the step of an embodiment of ideas and concepts from exploration into the design of women’s wear, men’s wear, and accessories. Embodiment is the step to manifest the result of the pattern design of fashion products in a real form into working drawings, as well as into finished...

2025

Penelitian dan perancangan ini bertujuan untuk mengetahui populasi Muslim Middle Class dan memahami kebutuhan golongan sosial yang spesifik tersebut di Indonesia. Adapun latar belakang dari penelitian dan perancangan ini adalah jumlah muslim yang menjadi populasi agama terbesar di Indonesia yaitu 87,18% menurut sensus penduduk tahun 2010 dan menjadi yang terbesar pula di dunia yang mana secara alami membentuk golongan kelas sosial yaitu kelas bawah, menengah dan atas. Dengan pertumbuhan kota-kota di Indonesia, diantara wilayah perkotaan dan terbentuknya kelas sosial pada populasi muslim atau muslimah ini, pertumbuhan golongan kelas sosial tersebut pun melesat pada golongan tingkat menengah yang di sebut Muslim Middle Class, golongan ini memiliki kebutuhan yang khusus dan menyeluruh atau holistik, “Muslim Middle Class” ini walaupun membutuhkan kebutuhan yang hampir sama seperti golongan kelas sosial biasa, namun kebutuhan mereka juga memiliki nilai religiusitas selain daya beli yang ...

2025, Journal of Family and …

2025, Embodied Entanglements Gender, Identity, and the Corporeal in Asia

This chapter investigates babiniku fashion practices in Japan as a kind of countercultural action. Babiniku are a group of virtual YouTubers (VTubers). VTubers are known to be entertainers using 3D or 2D computer-generated avatars to create online content without exposing their physical features to public scrutiny. Babiniku are typically male VTubers who “incarnate” feminine characters for online performance activities. The most popular ones adopt a “cute” (kawaii) appearance and wear girly outfits, seemingly conforming to stereotypical gender norms and expectations. Ambivalent as it may be, fashion plays a significant role in babiniku VTubers’ strategy. We hypothesize that animating and customizing feminine avatars enable certain men to reshape their identity and challenge social expectations related to self-presentation. Virtual bodies and fashion can be deployed as resources to play with gender norms and elude the contemporary imperatives of authentic self-modeling. This study is based on long-term participant observation and key-informant interviews since November 2019. A virtual fashion shop was opened on the Japanese website Booth to investigate fashion consumption and creation in May 2020. We also surveyed 24 Japanese VTubers using a feminine avatar for the purposes of this paper.

2025, Esas cosas en mi vida - práticas, significados y representaciones en torno a los objetos cotidianos

Este libro forma parte de los resultados del proyecto: El asociacionismo de la emigración española en América a partir de la década de 1960: los casos de La Habana, Buenos Aires y Caracas. Proyecto PID2021-123160NB-I00 financiado por la... more

2025, MD Journal

The article investigates the interior of an almost unknown building, the villa in the Lombardy countryside designed by Angelo Mangiarotti for Mila Schön between the end of the 1960s and the beginning of the following decade. If on the one hand this house constitutes an exemplary case of the media use that the early protagonists of Italian stilismo also made of domestic interiors in defining their public identity, on the other hand it should be interpreted as a component of a project of modernity that through its commissioner went beyond fashion and involved architecture and interior design. This contribution thus highlights how in the rooms
of the villa, in the furnishings and in the relationship between interior and exterior, the traits of Schön’s modernity are interwoven with those of Mangiarotti’s project.

2025

Le Street art a un langage et des signes de reconnaissance qui se traduisent par un style vestimentaire contre le courant et une révolte contre les codes sociaux et moraux. C'est lorsqu'on fait en sorte que le souci de l'apparence, de la distinction et de la nouveauté deviennent une préoccupation sociale quotidienne qui apparaît dans les comportements des individus, cela peut entraîner une culture de la consommation. Les individus sont encouragés à poursuivre des tendances de mode en voulant posséder des objets extravagants qui les distinguent des autres. Pour ce faire, les entreprises de mode exploitent les talents des Street artistes dans les collections vestimentaires pour attirer les consommateurs. Par la fusion entre le

2025, International Journal of Business and Economics

This study investigates U.S. consumer perceptions and purchasing trends toward eco-friendly textile products. Based on a survey of 1,000 adults, it explores how factors like environmental awareness, social responsibility, health concerns, and price sensitivity shape buying decisions. The study identifies three consumer segments—Green Enthusiasts, Pragmatic Purchasers, and Skeptical Shoppers—and provides strategic recommendations for businesses to enhance sustainability communication, reduce costs, and promote ethical fashion practices. Findings highlight the growing demand for eco-conscious fashion and the barriers that must be addressed to increase adoption.

2025, Discursos Fotograficos

El contexto digital ha desarrollado una nueva praxis en la fotografía de moda que ha adaptado su anterior formato de lookbook o catálogo al comercio electrónico. El presente texto estudia estas imágenes en espacios de e-commerce teniendo en cuenta el fast fashion. De este modo, se comparan las imágenes de Zara y Shein para entender el proceso y el sentido de esta forma de fotografía. La aproximación se basa en el estudio de la representación de las prendas en las propias websites de las marcas, dirigidas a un consumo veloz e inmediato, frente al anterior medio impreso. Como resultado de la aplicación metodológica del análisis fotográfico planteado, se aprecia una dilución de las funciones fotográficas tan diferenciadas anteriormente en moda.

2025

Київський національний університет технологій та дизайну, Україна З метою підготовки фахівців за новою спеціалізацією: «Комп'ютерний дизайн інтер'єру і меблів» 28 травня 2003 року на факультеті дизайну було створено кафедру дизайну інтер'єру і меблів. У зв'язку з гострою потребою ринку праці у таких фахівцях вперше в Україні в одній спеціалізації були об'єднані два раніш самостійні фахові напрями -дизайн інтер'єру і дизайн меблів. Підготовка студентів проводилась за унікальними авторськими програмами та курсами, що надало змогу колективу кафедри зробити значний крок у якості підготовки фахівців. З 2013 року кафедру очолює фахівець з дизайну та програмування, кандидат технічних наук, доцент Сафронова Олена Олексіївна, яка започаткувала відкриття на кафедрі спеціалізації -«Ландшафтний дизайн». За цей період укріплено кадровий потенціал кафедри, що складає основу професійної кваліфікаційної підготовки студентів.

2025, Tekstil

Cilj ove studije je istražiti percepciju medijske reprezentacije eko-mode u usporedbi s dizajnom odjece inspirirane urbanim nacinom života, te utvrditi da li su vrijednosni stavovi ispitanika o održanju zdravog okolisa u skladu s tom percepcijom. Termin eko-moda odnosi se na modnu odjecu izrađenu iz materijala neskodljivih za okolis uz primjenu odgovornih tehnika proizvodnje. Prema medijskoj zastupljenosti u svim sferama kulture i privrede, eko-moda predstavlja suvremeni trend. Potrebno je utvrditi na koji nacin publika interpretira „vizualni govor“ kojim se medijski prezentira eko-moda, te da li je taj govor publici atraktivan. Kako bi se utvrdili estetski stavovi ispitanika prema vizualnoj reprezentaciji eko mode u medijima, anketnim istraživanjem je utvrđen stupanj vizualne interesantnosti koji prirodom inspirirani modni dizajn izaziva kod ispitanika kao i dizajn inspiriran urbanim nacinom života.

2025, Exploring the Philosophy of Horror

Final paper for an undergraduate Philosophy of Film seminar. Spring 2012. Professor Andrew Light. Abstract: Horror is arguably one of the most ancient, universal, and familiar objects of experience known to mankind. The abject dread... more

2025, Pensamento Realidade Revista Do Programa De Estudos Pos Graduados Em Administracao Fea Issn 2237 4418

O desejo humano é a força propulsora da criação: aquilo que os indivíduos desejam determina quem são e o que farão. Melinda Davis inicia seu livro afirmando que sempre desejamos alguma coisa, mas sem saber exatamente o quê, como se aquilo que mais traria satisfação ainda não tivesse sido inventado. Essa ansiedade enigmática que angustia os indivíduos contemporâneos, está atuando no instinto de sobrevivência humana de uma forma inédita ( já que a maior preocupação não mais é a sobrevivência do corpo físico, como veremos adiante ), originando medos e entusiamos que permeiam uma nova cultura do desejo, e consequentemente, do consumo.

2025, ENVIRONMENTAL & ARCHITECTURAL PHENOMENOLOGY

This ENVIRONMENTAL & ARCHITECTURAL PHENOMENOLOGY completes 36 years and includes the following entries: Chinese geographer Xu Huang discusses writing his recently-published Returning to the Earth: An Intellectual Journey Through Geopoetics; Seattle artist Iskra Johnson discusses her shifting understanding of the meaning of places in human life; California journalist Sam Hall Kaplan describes his personal reaction to the devastating Los Angeles and Malibu wildfires of January 2025; Australian artist and fabric designer Sue Michael presents her recent work creating place-based scarves, of which one central element is Australian wildflowers; poet Subhash Jaireth offers his poignant poem, “Meena, the Elephant, in the Kabul Zoo.” Please forward the file to others who might be interested.

2025, Tekstilna industrija

This scientific article is devoted to an extremely intriguing topic, so relevant among connoisseurs of fashion history and fashion costume (but not enough among ordinary fashion lovers) and is of great benefit to today's science, fashion and fashion industry, as it relates to the question of how socio-political events can greatly influence the construction of a completely new costume, radically different from the conventional one. One of the main goals of this scientific work is to reconsider and critically analyze the costumes of the most rebellious young people who lived in the late XVIII century. The so-called "Incroyables" and "Merveilleuses" emerged as the first autochthonous subculture in the history of fashion, contributing to fashion through the characteristic elements and variations of men's and women's costumes, thus defining a completely new social ideal of beauty, embodied and expressed with the help of fashionable women's and men'...

2025

Apstrakt: Ovaj pregledni rad analizira jedan autentičan i prilično intrigantan modni stil, koji otkriva u kojoj meri društveno-politički događaji mogu uticati na izgradnju potpuno novog kostima koji se radikalno razlikuje od kon�vencionalnog. Jedan od glavnih ciljeva ovog rada je preispitivanje i kritička analiza kostima najbuntovnijih mla�dih ljudi koji su živeli krajem 18. veka. Takozvani „Incroyables” i „Merveilleuses”, pojavili su se kao prva autohtona subkultura u istoriji mode, dajući svoj doprinos modi kroz karakteristične elemente i varijacje muškog I ženskog ko�stima određujući, na taj način, potpuno novi društveni ideal lepote. S druge strane, istraživanje ovog novog načina strukturiranja kostima, objašnjava pojavu novih grupacija mladih ljudi, pojavu novih subkultura nakon druge polovine 20. veka. Dizajneri novog doba mudro koriste istorijski materijal u svojoj stvaralačkoj praksi prilagođava�jući ga duhu vremena. Zbog činjenice da je moda složen fenomen i ima različite m...

2025, Botanical Revolutions: How Plants Changed the Course of Art

This file features the introduction and first chapter of 'Botanical Revolutions: How Plants Changed the Course of Art' recently published by Getty, 2025. Botanical Revolutions presents a global history of plants in art, focusing on the... more

2025, Proceedings of the 9th Conference of the International Committee for Design History and Design Studies

2025

В статье представлены основные понятия дизайн-менеджмента и показана возможность использования данной категории управления в процессе создания конкурентных преимуществ швейных изделий. Представлены результаты анализа основных стратегий и инновационных технологий в данной области.The article presents the basic concepts of design management and shows the possibility of using this category of management in the process of creating competitive advantages of garments. The results of the analysis of the main strategies and innovative technologies in this field are presented

2025

Tekstil tasarımı, sanatsal ifade ile fonksiyonelliğin
birleştiği ve geçmişten günümüze gelişimini
sürdüren önemli bir alandır. Tekstil tasarımcıları,
sanat, tasarım, teknoloji ve sosyo-kültürel
eğilimleri yaratıcı bakış açısıyla yeniden
yorumlayarak, tüketici ihtiyacına cevap veren
ürünler tasarlamaktadır. Tasarım sürecinde;
araştırma, yaratıcılık, hikâye konusu oluşturma,
renk çalışması, malzeme araştırması ve teknik
uygulamalar gibi temel aşamalar bulunmaktadır.
Tasarımcılar, tüm bulguları dijital ortama
aktararak ve burada son şeklini vererek prototip
sürecini başlatırlar. Bu çalışmada, tekstil tasarım
süreci tasarımcı perspektifinden ele alınarak,
tasarımcıların bu süreçteki aşamaları ve sanatsal
ile teknik bilgi birikimlerini güncel tutmalarının
önemi vurgulanmıştır. Bu bağlamda, makale,
güncel trendlerin hızla değişmesi ve teknolojik
yeniliklerin etkisiyle tekstil tasarımının yenilikçi bir
anlayış gerektirdiğine dikkat çekmektedir.

2025

Resumo: O seguinte relatório refere-se ao estágio na empresa Just All Design. O objetivo desse estágio era obter um conhecimento mais aprofundado sobre o trabalho de um designer de moda infantil. Começa por fazer-se uma introdução teórica sobre moda e vestuário infantil, fazendo uma contextualização histórica sobre o mesmo. Em seguida, faz-se a apresentação da empresa de acolhimento e caracterização do local de trabalho, explicando qual é a sua posição no mercado e o seu método de trabalho, bem como a sua equipa, discriminando a responsabilidade de cada elemento e os seus principais clientes. Depois caracteriza-se a marca a ser trabalhada, no caso a Blablabla. Passa-se, então, à explanação dos objetivos e método de trabalho. Sendo esse objetivo a realização de uma coleção de Verão 2015, embora se tenham realizado três. Em seguida fala-se das normas europeias para o vestuário de criança explicitando os seus requisitos. Seguidamente passamos ao relatório propriamente dito onde se descrevem todos os passos de trabalho realizados durante o estágio Finalmente, o relatório termina com as considerações finais sobre o que se aprendeu durante o estágio.

2025

eBook on Graphic Design, ideal for beginners

2025

Doutoranda e mestrado (2013) pela Universidade Estadual Paulista (Unesp), PPG Design. Desde 2011, atua como professora de cursos de Moda, possui experiência em confecções na área de vestuário. É integrante do Laboratório de Pesquisa, Extensão e Ensino Design Contemporâneo (LabDesign) e do grupo de pesquisa em Design Contemporâneo: sistemas, objetos, cultura (CNPq/Unesp). Atua principalmente nos seguintes temas: desenvolvimento de produto, tecnologia da confecção, design inclusivo, modelagem e design sustentável 13 Doutora em Física Têxtil (ramo: conforto).

2025

The contemporary fashion in Brazil has been undergoing a number of paradigm changes and confronted many challenges. Between them, one of the big questions that cause confrontations and exposing the area to various dichotomies is sustainability. In contemporary fashion relates to the ephemeral, consumerism, obsolescence, fragmented industry and strong media appeals. These facts are opposed to aspects of sustainability and constitutes one of the motivators for research and studies in the field of design and, more specifically, in the area of fashion design. Through these questions this research addresses sustainability from the methodology of Life Cycle Design in the design and development of fashion products in Jeanswear segment. From a qualitative approach, literature review, case studies and application of interviews with professionals responsible for product development in companies that have sustainability as a theme. The interviews were confronted with analysis of advertising ca...

2025, Comunicação e Sociedade

Fashion is one of the reflexes that best expresses the dynamics of contemporary, and sustainability is one of the questioner agents of the concept and approach of fashion and fashion design, this way, the purpose of this paper is to present a critical analysis of the relationship between fashion and sustainability, with the aim of comparing and verifying the discourses of advocated by jeanswear segment companies and the development of its garments, called “sustainable”. The reasoning begins from literature review of these areas added to field research with structured interviews, application of questionnaires and later analysis of companies.