Global Design Research Papers - Academia.edu (original) (raw)

This paper looks at challenges and opportunities on how mobile money can drive financial inclusion for women at the BOP (Bottom of the Pyramid) in urban Indian centers. We explore the current ecosystem of financial transactions and the... more

This paper looks at challenges and opportunities on how mobile money can drive financial inclusion for women at the BOP (Bottom of the Pyramid) in urban Indian centers. We explore the current ecosystem of financial transactions and the role of women in a BOP household. Specifically we look at how this ecosystem differs based on how long ago they migrated from rural India and how that impacts their financial transactions. By understanding the gaps and the barriers, we outline specific challenges and opportunities for driving financial inclusion for women, through mobile money. We also posit that the success of mobile money depends on whether the ’solution’ moves away from the paradigms used for designing mobile money solutions for those at the top of pyramid.

The goal of this user centered design (UCD) study was to to identify usability issues on the Boğaziçi University Industrial Engineering (BUIE) department website user interface (UI) and also to provide a re-design guideline for the... more

The goal of this user centered design (UCD) study was to to identify usability issues on the Boğaziçi University Industrial Engineering (BUIE) department website user interface (UI) and also to provide a re-design guideline for the website. In this context, the website was evalauted via using heuristic evaluation, remote usability testing, and post-test questionnaire methods. Every single screen of the BUIE website was evaluated, and design problems along with associated severity rankings were determined. Based on the heuristic evaluation findings, various task scenarios were created for the remote usability testing study. Four diffferent user groups were identified for the study: high school students, BUIE undergraduate students, BUIE Graduate students/academic staff, and other university students. The users were asked to perform tasks relavant to the group characteristics and expectations related to the website. Their performance were evaluated in terms of task completion success rate, number of clicks, and time spent till either accomplishment, failure, or quittance by a remote usability testing tool, Loop11. A post user testing questionnaire was also administered online where the user subjective rating data were collected for each task in terms of ease of use. The results indicated numerous UI design issues, as confirmed by both heuristic and usability testing methods. Further redesign study is required to implement the results of this sudy in order to enhance the ease of use of the BUIE department website.