Location Based Applications Research Papers (original) (raw)

2025, Societies

According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to the Internet. These devices generate massive amounts of data which, when harnessed using the power of data science (DS) techniques and approaches such as artificial intelligence (AI) and machine learning (ML), can provide significant benefits to economy, society, and people. Examples of areas that are being disrupted are digital marketing and retail commerce services in smart cities. This paper presents a vision for Marketing 4.0 that is underpinned by disruptive digital technologies such as IoT and DS. We present an analysis of the current state of the art in IoT and DS via the three pillars of marketing: namely, people, products, and places. We propose a blueprint architecture for developing a Marketing 4.0 solution that is underpinned by IoT and DS. We conclude the paper by highlighting the open challenges that need to be addressed in order to realise the Marketing 4.0 blueprint architecture, including supporting the integration of IoT data concerning people, products, and places and using DS to make efficient and effective recommendations.

2025, Journal of Strategic Marketing

This study investigates the effects of immediate and delayed financial incentives on the probability of users downloading a mobile shopping application (app) and the moderating effects of app confidence and app usage. The study uses an online experiment with 264 participants. Findings suggest that both immediate and delayed financial incentives (i.e. discount; double point rewards) result in a higher probability of app download compared to nonfinancial incentives (i.e. personalised experience). However, there is no significant difference between the immediate and delayed rewards. The study also founds that the effects of financial incentives are reduced for higher-app-usage respondents, and perceived app confidence has a negative effect on the probability of downloading the app, which challenges the existing understanding of self-efficacy effects on app adoption. Underpinned by Achievement Goal Theory, the study advances conceptual understanding of users' motivation in technology adoption and informs strategic marketing decisions in targeting users with different motivation needs.

2024

Multi Dimensional Personalisation (MDP) is based on the location, the interest and the location of the user. Recommendations of online content as well as offline events shall be offered to the user. At the right time, at the right place the right information or service will be offered. Instead of having to request this information this new service concept would proactively provide the information and services. MDP depends on a loosely coupled communication between the mobile device client and the MDP / server. In this paper the communication paths between the mobile MDP client and the MDP server are described. In addition an architecture proposal for the implementation of a MDP prototype is presented. This prototype implementation has to cover the user requirements of protecting the privacy and at the same time allowing the openness to deal with information / service providers. In addition it can be used to evaluate the feasibility of the proposed MDP architecture.

2024, International Journal of Advance Research, Ideas and Innovations in Technology

The geofence has come out to be the application which helps in the protection of the machine and the jobs that need to be carried out both inside the fence or backyard the fence. This surely helps the employer to hold music of the gadget and the jobs that are being carried out from the devices, which increases the effectivity in the experience that the system is utilized in a suitable manner. One of the features of the product is Fencing where all the units will be given sure jobs which can only be performed when interior the fence and some jobs which will be active only backyard the fence. These points were already present in the Android Application side, now it needs to be applied in the Linux side. The approach that we have used is the geofencing API in the android side, however getting the geolocation of the laptop alongside with the latitude and longitude differs with the precise location. Therefore, we are going to use location-based offerings in order to get a specific area o...

2024

Rewarded advertisements are popularly used in the mobile advertising industry. In this paper, we analyze several rewarded advertisement applications to discover security weaknesses, which allow malicious users to automatically generate in-app activities for earning cash rewards on advertisement networks; we call this attack automated cash mining. To show the risk of this attack, we implemented automated cashing attacks on four popularly used Android applications (Cash Slide, Fronto, Honey Screen and Screen Stash) with rewarded advertisements through reverse engineering and demonstrated that all the tested reward apps are vulnerable to our attack implementation.

2024

All companies, regardless of their sector, can take measures to contribute to sustainability, one of these measures consists of their communication strategies to promote responsible consumption among their consumers. That's why, the present study investigates the impact of marketing communications on cus-tomers' attitudes towards mobile advertising with the mediate of motivation. The statistical population includes all customers of Chain Stores located in Teh-ran. A standardized 28-item questionnaire with 5-point Likert Scale was applied for data collection and the sample size was estimated to be 196 people considering the population limitations. In order to analyze data, partial least squares structural equation modeling was applied using smart PLS 3. The results showed consumers need an intrinsic agreement and they hardly accept the information that disagrees with their beliefs. That's why marketers who tend to confirm individuals' attitudes should use highly valuable resources for advertisements. In conclusion, customers' trust in advertising can lead to their loyalty and increase profitability for chain store. It will also lead to greater competition among chain stores in sustainability and dynamic environmental conditions.

2024

2024, International journal of computer applications

Discount or Abatement, this method has been used as one of the best customer attraction policy by the small as well as big companies as it reduces the price on commodity which customer sees as opportunity. Coupon or voucher issued by the shop/companies can be redeemed on the purchasing products for the discount. We think a portal can be made for the advertising of these coupon or discount offers of the products for the customer's cost-effective purpose. The main goal of the portal is to provide an advertisement of all the discounts or coupons of any product at one place for the user's easiness and to improve throughput of the advertisement process. The focus of this paper is on analyzing the advertisement methods and discount or coupon usage by the market.

2024, European Chemical Bulletin (2063-5346)

Web analytics is a crucial component of running online retail shops and it plays a significant role in both increasing conversion rates and determining what needs to be improved. It is impossible to overstate the significance of web analytics for online retailers because careful analysis leads to a better comprehension and knowledge. The research paper is based on a survey of 60 experts, and real-world case studies are used to illustrate the survey's results. The viewer will also be able to gain knowledge from the current study on web analytics in the retail sector, which directly affects the strategic and operational choices made by merchants.

2023

2023, Lecture Notes in Computer Science

The establishment of shopping malls and the growth of online shopping increasingly diminishes the turnover of "small", independent retailers in urban environments. However, retailers could reverse this trend through complementing the offline experiences they already offer with online offerings and establishing business "alliances" to achieve economies of scale and enable the provision of innovative digital services. The EU-funded project SMART-BUY aims at realizing the concept of a "distributed shopping mall" ecosystem which allows retailers to band together in a large commercial coalition which generates added-value for its retailers-members and customers: centralized products and services inventory management; geo-located marketing of products/services; location-based search for products offered by nearby retailers; personalized recommendations for purchasing products based on innovative recommendation systems. In effect, SMARTBUY proposes a blended shopping paradigm, wherein the benefits of online shopping are combined with the appeal

2023

Η συμπεριφορά του καταναλωτή στην ψηφιακή εποχή Σημαντικοί Όροι: συμπεριφορά καταναλωτή, διαδικτυακές αγορές, ασφάλεια προσωπικών δεδομένων Περίληψη Ο σκοπός αυτής της έρευνας είναι να διερευνήσει τη συμπεριφορά των Ελλήνων καταναλωτών στην ψηφιακή εποχή. Πιο συγκεκριμένα, η έρευνα αφορά τις συνήθειες των Ελλήνων καταναλωτών όταν πραγματοποιούν αγορές στο διαδίκτυο, καθώς και την αντίληψή τους σχετικά με την προστασία των προσωπικών τους δεδομένων κατά τη διάρκεια ψηφιακών αγορών. Για το σκοπό αυτό, πραγματοποιείται μία πρωτογενής έρευνα ερωτηματολογίου. Σε αυτήν την έρευνα, 200 Έλληνες καταναλωτές, οι οποίοι χρησιμοποιούν το διαδίκτυο και που προέρχονται από όλες τις διαφορετικές περιοχές από την Ελλάδα, αποδέχθηκαν την πρόσκληση συμμετοχής στην έρευνα. Από τις απαντήσεις του συγκεκριμένου δείγματος μπορεί γενικά να συναχθεί το συμπέρασμα ότι, ειδικά όταν πρόκειται για τη νεότερη γενιά του σημερινού ελληνικού πληθυσμού, το διαδίκτυο έχει καταφέρει να αποκτήσει τη δική του θέση στις αγορές προϊόντων ή υπηρεσιών. Πράγματι, οι σύγχρονοι Έλληνες καταναλωτές έχουν επιλέξει να εμπιστεύονται τις διαδικτυακές αγορές, παρά το γεγονός ότι αναγνωρίζουν ότι είναι σίγουρα πιο «επικίνδυνες» από τις αγορές στα συμβατικά καταστήματα όταν πρόκειται για την προστασία και τη χρήση προσωπικών δεδομένων. Έτσι, μπορεί να ειπωθεί ότι σίγουρα οι διαδικτυακές αγορές με τα μειονεκτήματα ασφάλειας και τα πλεονεκτήματα ευκολίας τους, καθίστανται ένας ισχυρός παράγοντας στην ελληνική αγορά αγοράς προϊόντων και υπηρεσιών.

2023, International Journal of Scientific Research and Management (IJSRM)

Retail business is in the limelight nowadays. Not only are their margins getting bigger but also are the sizes of the outlets. To intrude into the retail industry a questionnaire was designed wherein the following questions were asked. First of all the factors that drive customers to shop at certain and particular stores over others in the retail industry of Goa were looked into. Secondly, if there was any correlation between store digitization and consumer buying satisfaction. Thirdly, if there was any correlation between consumer buying behavior and brand loyalty. And lastly if there was any correlation between retail discount and consumer footfall. The findings were as follows: nearness to the residence was ranked number 1, followed by quality of the product, assortment of merchandise, ambience, discounts given and knowledgeable staff in the store. A low level of correlation existed between digitalization and consumer buying satisfaction, a high level of correlation existed betw...

2023, Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

People-nearby applications (PNAs), such as Tinder and Badoo, help millions of users to make new social connections everyday. However, little is known about how PNAs support offline interactions or what application features are associated with offline encounters. Research suggests that these applications support the development of social capital, but the forms of social capital are unclear. We conducted interviews with 14 active PNA users to address these questions. Our results suggest that while existing PNA features such as filters, profile photos, and chat support online connections, most participants used non-PNA platforms to build mutual trust before meeting offline. In addition, PNA users developed two forms of social (informal and formal) and cultural capital (incorporated and symbolic). We offer insights into how PNAs and non-PNAs intersect to foster feelings of safety and trust prior to offline meetings, and we propose ways for PNAs to support the exchange of cultural and social capital.

2023, ACM International Conference Proceeding Series

In this paper we present a case study of a location-dependent service, aimed for tourists. Two applications are developed, one based on native technologies, the other on HTML5 and related frameworks. We provide implementation details and compare the different solutions in terms of location support, compliance with required features, and cross-platform functionality. Our experiments show that web-based approaches may lead to significant benefits over using native technologies; both versions of the application displayed comparable location support and compliance with required features, while the web version superseded its native counterpart in cross-platform functionality.

2023, JURNAL APLIKASI MANAJEMEN

Customer satisfaction behavior that buys Chinese smartphone products is the purpose of this research. This research population is all customers who bought Chinese smartphones in seven cities included Surakarta, Boyolali, Sukoharjo, Wonogiri, Sragen, Klaten, and Karanganyar in Central Java. The sampling technique used purposive sampling with a total of 400 respondents who bought Chinese smartphones in the official store and black market. A personal questionnaire obtained by a field study is a data collection research method. Multiple linear regression and comparison tests used as an analysis tool in this research. The findings in this research resulted that the three independent variables such as price perception, product quality, and marketplace have a positive and significant effect on customer satisfaction. In this study, it was also found that there were differences in consumer satisfaction who bought the Chinese smartphones in official stores and the black market.

2023, 2014 International Conference on Information Technology

This paper describes the design and development of a location-based mobile shopping application for bakery product shops. Whole application is deployed on cloud. The three-tier architecture consists of, front-end, middle-ware and back-end. The front-end level is a location-based mobile shopping application for android mobile devices, for purchasing bakery products of nearby places. Front-end level also displays association among the purchased products. The middle-ware level provides a web service to generate JSON (JavaScript Object Notation) output from the relational database. It exchanges information and data between mobile application and servers in cloud. The back-end level provides the Apache Tomcat Web server and MySQL database. The application also uses the Google Cloud Messaging (GCM) for generating and sending notification of orders to shopkeeper.

2023, Computer Assisted Language Learning

In many English as a foreign language (EFL) contexts, learning is often limited to decontextualized classroom learning, and students suffer from lack of interaction and authentic opportunities for language learning. One of the recent emerging technologies, context-aware augmented reality (AR) technology can mitigate this problem for EFL classrooms. In the present study, 40 college students created scenes of gamified digital stories on a location-based AR app and shared them with other students. This study investigated how the students used the physical context and properties in their scenes and how the technology facilitated language learning. Data were collected from student learning outcomes, post-surveys, and reflection papers. The results showed that the students employed context in three different ways, a real place, a fictional setting and a blended reality, and then integrated it with their content and transformed it into a co-constructed meaning-making site. The study also discovered that the technology supported the students' language learning in the affective, cognitive, and social domains. All elements found in the three domains were interrelated and ultimately contributed to student learning.

2023, ACM International Conference Proceeding Series

2023, 2012 4th International Workshop on Near Field Communication

Today, the success of the business model "deal-of the-day" it's not a secret; in fact, it is manifested by the large amount of economically stable companies that operate nowadays, always trying to bypass the traditional media through promoting the use of smartphones. In this project, we describe a complete ecosystem with similar purposes that makes completely expendable the paper support. The system is called Wing Bonus and it is responsible for dissemination, distribution, supply, validation, and managing of vouchers, loyalty point card and all kind of coupons using NFC. WingBonus is also a platform for advertising all kind of products and a great system for making market research. The system is accessible through its Website and a mobile application for managing coupons. The mobile application uses NFC technology to supply and exchange m-coupons. The Website allows the user to manage his/her account movements, providing a complete way of system data maintenance. NFC provides a higher degree of security than Bluetooth and makes NFC suitable for crowded areas where correlating a signal with its transmitting physical device.

2023, Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

2023, 2011 10th International Conference on Mobile Business

Rapid technological advancements and widespread adoption of smartphones in recent years provide companies with new opportunities for integrating customers in innovation processes. In this paper we present a prototype of a smartphone application that can be used by marketing researchers to conduct mobile conjoint studies. Compared to traditional approaches, our prototype allows conjoint studies to be carried out in a shorter timeframe with a large number of distributed respondents. After a brief introduction to customer integration and smartphones, we describe the conjoint analysis method and its most common form: the full-profile approach. We then propose a system architecture that enables conjoint studies to be carried out in a mobile setting using a smartphone application. Based on the conjoint analysis method and the proposed system architecture, we derive a set of requirements for our smartphone application prototype, describe its architecture and provide a short tour of the user interface. We conclude the article with a discussion of the potentials and limitations of the prototype and highlight further research efforts in the field of mobile customer integration.

2023, Social Science Research Network

Article (Accepted Version) http://sro.sussex.ac.uk Bu, Qingxiu (2021) The governance over "rating by bidding" in searching engines. Computer and Telecommunications Law Review, 27 (3). pp. 76-86.

2023, International Journal of Technology Marketing

Location-based marketing (LBM) is becoming an integral element of the media mix for making highly personalized offers to the targeted audience at the most opportune time and place. Yet, the literature calls for more usability studies due to the lack of user-centered research. To fill this gap, this study explores the development of PushMapp-a geomarketing tool for launching LBM campaignsthrough a user-centered, parallel-iterative approach. Usability analysis shows that this type of application is affected by issues related to security, privacy, advertisement relevancy, and notification overload. Meanwhile, only performance expectancy, effort expectancy, and hedonic motivation appeared to be the significant factors in an LBM mobile application. Experiences from this study provided valuable insights for marketers and business owners who plan to capitalize on LBM strategies by underscoring the importance of integrating users' input, ensuring usability compliance, and conforming to factors of mobile application utilization.

2022, Proceedings of the Mulitimedia, Interaction, Design and Innnovation on ZZZ - MIDI '15

Learning outcomes depend significantly upon usability of educational websites. This paper places an emphasis on educational materials used on tablet computers as these devices are widely used in education today. Usability of educational materials is examined from three perspectives: education, gesture interaction and website. A number of studies consider those perspectives separately, such as usability heuristics for websites or gesture interaction on touch screens. Other research focuses on the impact of physical mobile device characteristics on usability. Educational sources underline the importance of learner's motivation. However, those methodologies are not fully compatible; they emphasize different aspects. This paper aims at creating a consistent list of heuristics developed for educational materials for tablets. The pilot inspection on educational exposition of the Science Museum in London serves as the first validation stage of the developed set. The inspection confirmed the adequacy of developed set and unfolded omitted aspects.

2022

People-Nearby Applications (PNAs) social and community-related uses could represent an alternative way to live urban spaces and sociability when citizens experience offline constraints in doing so in their city or neighborhood. Indeed, the features of PNAs suggest that they could represent reliable tools to glue local social fabrics, enhancing their local community experience. Thus, this study aims at deepening whether PNAs social (i.e., for friendship/network) and specifically community-related (i.e., for location-based searching of new people to meet) uses can improve citizens’ local community experience through fostering face-to-face meetings with other users nearby and a more involved way of living their neighborhoods at last. An online questionnaire was administered to 302 Italian PNAs users. The results show that only PNAs the community-related use associates with more frequent face-to-face meetings with other users nearby and with a more involved way of living one’s neighborh...

2022

2022, Journal of Interactive Marketing

Shortly after Groupon started its business in 2008, selling one deal a day with substantial price discounts, daily-deal sites became new online shopping places for many people. Starting with Groupon, most daily-deal sites required that voucher sales be higher than a predetermined number before deals become active. This feature, known as the "tipping point," was a unique characteristic of the daily-deal business and is identified as one of the most prominent features of social shopping. Most daily-deal sites also required that a redemption period start after a deal was over and be fixed, usually 90 days, presumably to maximize the promotional effect of deals by encouraging rapid voucher redemption. The question remains, however, whether such features actually contributed to the success of the daily-deal industry. Using individual-level panel data from a major dailydeal site in Korea, we analyze whether consumers' purchase and redemption behaviors were affected by these features and how consumers changed their behaviors as they continued to purchase and redeem vouchers over time. We find that the presence of the tipping point did not boost voucher sales and likely deterred new customers from buying deals right away. We also find that new customers tended to redeem their vouchers quickly, and this likely caused the small businesses that offered deals to become overwhelmed. It is not surprising, given our findings, that both Groupon and the Korean daily deal site abandoned the use of the tipping point and modified redemption rules.

2022, Proceedings of SPIE - The International Society for Optical Engineering

The generalisation of the Internet and the recent technological developments in embedded systems and wireless networks contribute to the realisation of a vision where access to information is possible at any moment and from anywhere. This is particularly attractive with information that is relevant to a specific geographic location. Applications that rely on locationbased services to provide information to mobile users, or that support interaction with real devices in the user neighbourhood, are called location-dependent applications and enhance the relationship between mobile users and a specific geographic location. However, the design of such applications breaks with the existing paradigms and methodologies as the mobile devices and the wireless communication infrastructures have characteristics that are very different from those of desktop computers and wired communication systems. The Around architecture is an open and extensible framework for location-based services that allows network services to be associated with specific geographic locations. By using this architecture applications can select services that are relevant for specific locations. Within the context of the Around project we have developed a prototype system with multiple locationbased services and an application that accesses these services to provide information related to a town transportation system. This paper reports on the design and development of this location-based application. Its design raised several new issues, going from the computational model to the interface paradigm, which are also discussed in this paper. The developed application is composed of several modules: a set of agents which are autonomous units with the knowledge necessary to select and use location-based services in a specific thematic area (e.g. transportation); an HTML output area based on a browser metaphor; and a location-context module responsible for determining the user context. The results show that an application architecture based on a modular approach turns to be very flexible as it becomes very easy to extend its functionality by simply adding or changing the agents that deal with each location-based service.

2022, Information Technology & Tourism

Location based social networks, such as Foursquare and Yelp, have inspired the development of novel recommendation systems due to the massive volume and multiple types of data that their users generate on a daily basis. More recently, research studies have been focusing on utilizing structural data from these networks that relate the various entities, typically users and locations. In this work, we investigate the information contained in unique structural data of social networks, namely the lists or collections of items, and assess their potential in recommendation systems. Our hypothesis is that the information encoded in the lists can be utilized to estimate the similarities amongst POIs and, hence, these similarities can drive a personalized recommendation system or enhance the performance of an existing one. This is based on the fact that POI lists are user generated content and can be considered as collections of related POIs. Our method attempts to extract these relations and express the notion of similarity using graph theoretic, set theoretic and statistical measures. Our approach is applied on a Foursquare dataset of two popular destinations in northern Greece and is evaluated both via an offline experiment and against the opinions of local populace that we obtain via a user study. The results confirm the existence of rich similarity information within the lists and the effectiveness of our approach as a recommendation system.

2022, South African Journal of Economic and Management Sciences

The smartphone has become the uniquely personal computing device choice for consumers. Applications (apps) for smartphones are set to reach revenues of £25 billion according to Gartner. This presents great opportunities for marketing as apps can provide great benefits for consumers and firms. However it is Information Systems (IS) departments that have traditionally been tasked with the acquisition and/or development of such information technologies within organisations. With such strong implications for marketing, this exploratory research has focused on the sources of app ideas within firms, locations for app development and perceptions of app development success. Results indicate that while most ideas for apps currently come from IS and marketing departments within the organisation, and development of apps is also done mainly within the organisation, these development strategies are not necessarily the most effective. Managerial implications' regarding the role of IS, Marketing and the customer in app development, are discussed

2022

With the increasing popularity of location-based social media applications and devices that automatically tag generated content with locations, large repositories of collaborative geo-referenced data are appearing on-line. Efficiently extracting user preferences from these data to determine what information to recommend is challenging because of the sheer volume of data as well as the frequency of updates. Traditional recommender systems focus on the interplay between users and items, but ignore contextual parameters such as location. In this paper we take a geospatial approach to determine locational preferences and similarities between users. We propose to capture the geographic context of user preferences for items using a relational graph, through which we are able to derive many new and stateof-the-art recommendation algorithms, including combinations of them, requiring changes only in the definition of the edge weights. Furthermore, we discuss several solutions for cold-start scenarios. Finally, we conduct experiments using two real-world datasets and provide empirical evidence that many of the proposed algorithms outperform existing location-aware recommender algorithms.

2022, JOIV : International Journal on Informatics Visualization

The implementation of context awareness in smartphones is getting broader. Through embedded sensors in smartphones, they are able to detect the device’s location and communicate through radio frequency. By communicating through Near Field Communication (NFC), smartphones are able to read NFC tags in short distances to understand the context of the information. Developing a mobile application in the context of blood donation will allow the application to assist donors through the process of donation and improves the user’s experience. The blood donation study is conducted at the National Blood Centre (NBC) in Malaysia. In developing the mobile application, the system architecture and development pattern were designed. The system architecture is presented to understand the requirements of implementing the application. The Model-View-Presenter (MVP) pattern was utilized to develop the application to ensure the development followed the standard procedure. The mobile application with the...

2022, Sensors

Because of the global economic turmoil, nowadays a lot of companies are adopting a "deal of the day" business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.

2022

2022, Journal of Retailing and Consumer Services

This is the accepted version of a paper published in Journal of Retailing and Consumer Services. This paper has been peer-reviewed but does not include the final publisher proof-corrections or journal pagination.

2022, Journal of theoretical and applied electronic commerce research

The purpose of this research is to examine the effects of trust transfer and online contents on purchase intention in the online-to-offline e-commerce. A partial least squares based structural equation model was utilized to test the framework of causality and a series of multivariate analyses of variance were conducted to test the effects of online content size. The partial least squares results indicate that trust transfer from online-to-offline platforms to offline merchants, perceived effectiveness of online product reviews as well as perceived effectiveness of numerical ratings positively influence trust in merchants directly and purchase intention indirectly, while perceived effectiveness of online production descriptions shows no significant effect. The multivariate analyses of variance results confirm the positive effects of review number and picture number on customer trust toward merchants and purchase intention. The multivariate analyses of variance results also support the positive effects of review length when a merchant has a high review balance.

2022, Computers in Human Behavior

For hybrid merchants, who sell goods simultaneously through digital media and conventional channels, creating a price proposition is a major and controversial decision. We model the interaction between hybrid merchants and their customers within the context of an experience goods market; and we study how merchants and customers both learn from this interaction to make optimum decisions. The equilibrium solution of the proposed game shows that experience goods' loyal customers tend to switch channels, make repeat purchases online, and avoid learning alternative value propositions. And the optimum strategy for hybrid merchants involves higher prices that rely on solid branding and knowledge of the clientele. The findings also yield important managerial implications.

2022, International Journal of Strategic Innovative Marketing

M-commerce success presents a continuous and evolving challenge for vendors thanks to the proliferation of mobile devices and the most recent adoption of tablets by online consumers. The growing use of tablets reshapes the mobile environment, adding a new channel in the competitive online arena for customer reach and retention. In this emerging setting, understanding consumer perceptions and behavior with tablets is necessary in order to leverage the potential of tablets for m-commerce and social media. In this direction, this paper presents an exploratory qualitative study on the perceptions and use of tablets, in the context of social media and m-commerce. Our analysis reveals factors that influence the adoption of tablets for m-commerce and social media and provides insights for designing m-commerce websites for vendors integrating tablets into their mcommerce endeavors.

2022, International Journal of Strategic Innovative Marketing

2022, International Journal of Business Research

The high penetration rate that mobile devices enjoy in to day's society has facilitated the creation of new digital services, with those offered by operators and content providers standing out. However, even this has failed to encourage consumers to express positive opinions on telecommunication services, especially when compared with other sectors. One of the main reasons of the mistrust shown is the low level of quality of customer service provided an area that generates high costs for the operators themselves, due to the high number of people employed at call centers in order to handle the volume of calls received. To face these challenges, operators launched self-care applications in order to provide customers with a tool that would allow them to autonomously manage the services they have subscribed. In this paper, we present an architecture that provides customized information to customersa solution that is separate from mobile operating systems and communication technologies.

2022, Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

With the popularity of mobile apps on mobile devices based on iOS, Android, Blackberry and Windows Phone operating systems, the number of mobile apps in each of the respective native app stores are increasing in leaps and bounds. Currently there are almost 700,000 mobile apps across these four major native app stores. Due to such enormous number of apps, both the constituents in the app ecosytem, consumers and app developers, face problems in terms of 'app discovery'. For consumers, it is a daunting task to discover the apps they like and need among the huge number of available apps. Likewise, for developers, making it possible for users to discover their apps in the large number of available apps is a challenge. To address these issues, Mobilewalla(MW), provides an independent unbiased search engine for mobile apps with semantic search capabilities. It has also developed an objective scoring mechanism based on user and developer involvement with an app. The scoring mechanism enables MW to provide a number of other ways to discover apps-such as dynamically maintained 'hot' lists and 'fast rising' lists. In this paper, we describe the challenges of developing the MW platform and how these challenges have been mitigated. Lastly, we demonstrate some of the key functionalities of MW.

2022, Business & Information Systems Engineering

Maintaining a loyal customer base is challenging for "Deal of the Day" (DoD) platforms. DoD providers market and sell deals on products and services, yet it is the merchants who ultimately deliver those to consumers. Low entry and switching costs drive competition in this market. However, research on the determinants of user loyalty in the DoD context is limited. This study uses Grounded Theory and Structural Equation Modeling to explore the phenomenon of DoD platform loyalty. Particularly, monetary benefits, signal-to-noise ratio, perceived risk, and service friendliness during a merchant encounter emerge as powerful determinants of loyalty in this novel context.

2022, Proceedings of the 2017 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2017 ACM International Symposium on Wearable Computers

In this paper, we investigate how smartphone users navigate the dilemma of application overchoice, i.e., the scenario of having multiple competing apps available to serve a similar purpose. We analyze app installs, app usage behavior and notification attendance behavior to paint an initial picture of app overchoice and to explore how overchoice is impacted by smartphone notifications. We hope that this paper will provoke discussions and more research in the UbiTtention community on developing systems that help users navigate the dilemma of overchoice.

2022, Journal of the Korea society of IT services

The tremendous advancement of technology sparked a lot of opportunities for developers and consumers to pave way to a dynamic application market in smartphones. This study focuses on the users' perspective, that is, the preference between two application markets that varies in many perspectives of its features. Hence, the purpose of this study is to provide a comparative study on two mobile application stores in smartphones; Google Play and T-Store. A survey was conducted to compare the markets, and the results showed the different influencing factors on choosing and using each application store. In addition, the results somehow revealed the harmony of co-existence in smartphones.

2022, International Journal of Innovative Technology and Exploring Engineering

New improvements in online business and m-trade advances alongside the wide reception of cell phones and internet-based life have empowered organizations to upgrade clients' shopping encounters and their association with brands whenever, anyplace. In a lively business condition, organizations distinguish the force and centrality of the web to intrigue clients' consideration. Client communications with an association's application make open doors for positive encounters that can prompt long‐term relationship building. The space of client experience (CE) is all around created in the face‐to‐face setting, yet little consideration has been paid to investigating the idea in the online setting. Client commitment and maintenance of retail marks are critical. Holding and drawing in with clients assist brands with keeping them cheerful, remain faithful, and in the know regarding fresh debuts, most recent advancements, and item suggestions. We have gathered a requirement of more t...

2022, e-Infrastructure and e-Services for Developing Countries

The study examines smart phone usage by millennials based on different criteria of operating system, Wi-Fi, text messaging, internet surfing and social media. The study used quantitative methodology and data were gathered with online questionnaires with 391 young smartphone users in Finland. The Millennial were clustered into five levels. The results reveal the prominent status of profiling in a developed market and how marketers in emerging markets can apply segmentation and targeting strategies using instant messaging, text messages, email, mobile app, gamification and social media based on the profile of each segment. Nigerian policy makers should adopt a framework to make smartphone affordable for people as it constitutes a goldmine for marketing professionals on their segmentation and targeting strategies.

2022

One of the advantages of conducting business over the Internet is the ability to collect information about customer preferences in order to serve them accordingly. Personalisation provides a means of doing this. In this paper, we have attempted to study the effect of personalisation on the success of IDM web-stores. The major contribution of our paper is the extension of the IDM Platform Functionality Model of Srinivasan et al to include personalisation. The second contribution is the investigation of six personalisation features that specify and describe this functionality in its various forms. We have used both quantitative and qualitative research techniques such as click-stream analysis and emphatic design in a focus group. Our findings suggest that personalisation is a significant component of IDM web-store design.

2022, e-Infrastructure and e-Services for Developing Countries

2022

The study examines smart phone usage by millennial based on different criteria of operating system, Wi-Fi, text messaging, internet surfing and social media. The study used quantitative methodology and data were gathered with online questionnaires with 391 young smartphone users in Finland. The Millennial were clustered into five levels. The results reveal the prominent status of profiling in a developed market and how marketers in emerging markets can apply segmentation and targeting strategies using instant messaging, text messages , email, mobile app, gamification and social media based on the profile of each segment. Nigerian policy makers should adopt a framework to make smartphone affordable for people as it constitutes a goldmine for marketing professionals on their segmentation and targeting strategies.