Parasocial Interaction Research Papers - Academia.edu (original) (raw)

2025, Global Social Sciences Review

The main objective of the research was to find out the preference wise list of western televised programming among the viewers in Islamabad. By applying the stratified sampling technique, 292 respondents were finalized for analysis. It was found that entertainment programming was mostly consumed western televised contents and then, educational and political. The usage of western televised contents was assessed due to dissatisfaction about their own programming, educational and political systems. They preferred the western programming and systems comparatively a better choice.

2025

This study aimed to examine the relationship between childhood trauma and the intensity of parasocial relationships (PSRs) among adolescents, with a focus on how early adverse experiences influence emotional attachments to media figures. Using non-probability convenience sampling, a sample of 300 adolescents between the ages of 12 and 18 was selected from an urban school, a semi-urban school, and a residential complex in Rawalpindi and Islamabad. The correlational design used was cross-sectional. The Celebrity-Persona Parasocial Interaction Scale (CPPI) and the Childhood Trauma Questionnaire (CTQ) were completed by the participants. Descriptive statistics, Reliability analysis, Pearson product moment correlation analysis and Independent samples t-tests, were conducted.

2025, Zenodo

Artikel ini memperkenalkan Luteal-Attachment Withdrawal Framework (LAWF), yaitu sebuah kerangka biopsikososial yang menghubungkan fase luteal dalam siklus menstruasi, yang ditandai oleh peningkatan hormon progesteron, dengan perilaku attachment avoidan dalam hubungan romantis. Melalui studi kasus autoetnografis naratif (pengamatan penulis terhadap pasangannya selama tiga siklus menstruasi), penelitian ini mengidentifikasi pola berulang berupa penarikan emosional dan penurunan inisiatif komunikasi selama fase luteal. Temuan ini selaras dengan literatur eksperimental yang menunjukkan bahwa peningkatan progesteron berkaitan dengan reaksi avoidance yang lebih cepat terhadap rangsangan negatif. Dengan mengintegrasikan teori attachment dan riset perilaku-endokrin, LAWF menjelaskan bagaimana fluktuasi hormonal pada fase luteal dapat memperkuat kecenderungan withdrawal pada individu dengan gaya attachment avoidan melalui dua jalur: (1) secara kognitif, progesteron dapat meningkatkan regulasi diri yang bersifat defensif; dan (2) secara sosial, progesteron dapat memperkuat perilaku menjaga jarak untuk mempertahankan otonomi. Meskipun dibatasi oleh sifat kualitatif data autoetnografis dan tidak adanya uji hormonal, kerangka ini membentuk dasar bagi studi multi-fase di masa depan dengan pelacakan hormon untuk memvalidasi proposisi ini secara empiris. LAWF memberikan wawasan baru tentang bagaimana perubahan hormonal yang siklik dapat memengaruhi dinamika attachment dalam hubungan romantis.

2025

Abstrak: Fenomena Hallyu atau Korean Wave telah menjadi strategi budaya Korea Selatan dalam memperkenalkan industrinya secara global, salah satunya melalui K-Drama. Crash Landing on You, sebagai representasi dari kesuksesan K-Drama, berhasil meraih popularitas luas termasuk di Indonesia, serta membentuk persepsi baru terhadap selebriti Korea Selatan seperti Hyun Bin dan Son Ye-jin. Penelitian ini bertujuan untuk memahami bagaimana paparan terhadap K-Drama tersebut membentuk citra selebriti di mata penonton Indonesia serta perbedaan persepsi berdasarkan intensitas menonton. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologis dan melibatkan enam informan usia 19-22 tahun. Hasil penelitian menunjukkan bahwa penonton dengan intensitas tinggi cenderung mengaburkan batas antara karakter fiksi dan kepribadian asli selebriti, sementara penonton dengan intensitas rendah cenderung lebih rasional. Keterlibatan emosional serta paparan media sosial turut memperkuat persepsi publik terhadap kepribadian selebriti. Selain itu, drama ini juga berkontribusi dalam memperluas ketertarikan terhadap budaya Korea. Kesimpulannya, K-Drama berfungsi tidak hanya sebagai hiburan, tetapi juga sebagai media konstruksi sosial dan kultural yang efektif dalam membentuk citra selebriti dalam era digital yang partisipatif. PENDAHULUAN Pada beberapa tahun terakhir, industri hiburan Korea Selatan telah mengalami perkembangan yang sangat luar biasa, menempatkan Korea sebagai salah satu sumbu utama dalam peta budaya global. Korea Selatan menjadi suatu negara berkembang yang paling makmur di Asia dengan ditandai sebagai perekonomian terbesar nomor tiga di Asia dan nomor dan nomor

2025, Psychology and Education: A Multidisciplinary Journal

This study explores the social, emotional, and economic dynamics of virtual gifting within Douyin's live-streaming ecosystem. Adopting a qualitative case study approach, the research involved semi-structured interviews with 10 streamers and 10 viewers, supplemented by participant observation and document analysis. Guided by Symbolic Interactionism, Social Identity Theory, and Uses and Gratifications Theory, the study investigates how gifting functions beyond financial exchange to fulfill deeper psychological and communal needs. Findings reveal that viewers engage in gifting to seek emotional connection, gain social recognition, and express personal identity, while streamers interpret gifts as markers of validation, loyalty, and performance pressure. Virtual gifts act as symbolic currency, reinforcing relationships and community norms through features like leaderboards and animated effects. The practice also exposes streamers to financial instability and emotional strain, particularly when dependent on a few high-value donors. The study highlights the dual nature of gifting as both empowering and burdensome, driven by platform design and user expectations. It underscores the need for sustainable engagement strategies and supportive platform policies that balance recognition with emotional well-being. Ultimately, this research provides a deeper understanding of virtual gifting as a socio-technical ritual that shapes user behavior, identity, and community in China's fast-evolving digital landscape.

2025

Social media platforms in the digital age have revolutionized how brands engage with consumers, with YouTube standing out as a potent tool for influencer marketing. Influencers on YouTube engage audiences through diverse content formats, including vlogs, reviews, tutorials, and sponsored advertisements, making it an ideal platform for promoting products. Influencers play a pivotal role in modern marketing strategies due to their ability to build genuine relationships with their target audiences. The paper investigates the impact of YouTube influencers on consumers' buying intentions. Primary data was collected through a structured questionnaire to achieve the above goal. The study considered Tamil YouTube Influencers and their impact on Tamil audiences. This study considered the role of Homophily, Sponsored Advertisements, and the Likability of influencers on purchase intentions. The researcher used purposive sampling to collect the data from 201 Tamil audiences who follow Tamil YouTube influencers. The statistical tools used to attain the objectives of this study are frequency analysis, one-way ANOVA, correlation analysis, and multiple regression analysis. The study results revealed that both Homophily and Sponsored Advertisements significantly impact purchase intentions. Moreover, the likability of an influencer varies across different occupational backgrounds, suggesting that the professions of the influencers influence consumer perceptions. The study also highlights how customer perceptions are shaped by the frequency and types of content influencers share. The researcher suggests to marketers the necessity for personalized marketing strategies that cater to diverse consumer preferences for successful campaigns. Ultimately, the study encourages marketers to effectively utilise YouTube influencers to capture consumer engagement to drive maximum impact on revenue within the Tamil audience segment.

2025

One of the global South Korean products is Kpop or Korean Pop. Fans of k-pop are willing to do anything for their idols, follow idols wherever idols go and have fantasies about their idols. The purpose of this study was to find out more about the description of celebrity obsession behavior in adolescent K-pop fans in Surakarta City. The subjects used were 5 teenage k-popers in Surakarta, aged 16-20 years. Sampling using purposive sampling technique. This study uses a qualitative-narative approach with data collection using semi-open interview techniques and social media documentation, and analyzed by thematic analysis. The results of this study are in the form of what behaviors are carried out by respondents in idolizing their idols. From 5 respondents, the researcher concluded that their behavior included collecting idol information through social media, telling idols with their friends, feeling what their idols felt both good and bad feelings, following fan wars, doing anything fo...

2025, Pumpunan Kajian Urban: Kajian Ekploratif Rumpun Urban

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2025

Islamic reality shows started in Malaysia with Imam Muda, produced in 2010 by Astro Oasis. Since then, other television stations in Malaysia have also adopted this format. Using uses and gratifi cation as a theoretical framework, a major focus of this paper was to examine the effects of Islamic reality shows on its audience, specifi cally on the parasocial relationships formed between Twitter users and their favorite Islamic reality show personality. It was predicted that active social media users would be more inclined to watch Islamic reality shows because of specifi c Twitter habits related to the show, and level of religiosity. A survey was conducted among students taking introductory Human Sciences and Islamic Revealed Knowledge subjects from the International Islamic University of Malaysia (IIUM). Among others, evidence from this research suggests that being relatable to viewers is important for mediated characters. Specifi cally, the level of parasocial interaction was found ...

2025, Journal of Advertising Research

This study evaluates how sponsorship disclosure affects users' parasocial interaction with virtual influencers (VIs). Sentiment analysis of 48,147 comments (sponsored = 20,411, non-sponsored = 27,736) indicated that users expressed more positive sentiment toward the VI's sponsorship disclosure. Topic modeling revealed that, regardless of sponsorship disclosure, users were confused about the VI's identity and expressed mixed emotions. Users also behaved differently toward the VI's sponsorship disclosure. An online experiment (N = 159) found that users who encountered nonsponsored content displayed greater likelihood for parasocial interaction and post engagement. The mediating role of persuasion knowledge was non-significant, challenging the persuasion knowledge model.

2025, Lo Squaderno

This paper explores the rhetorical processes described by Armano, Mazali & Teli (2020) that render digital technologies the best way to protect ours lives from contagion. Contagion is not only a biological phenomenon but also a commonplace social one; virality is a characteristic of bacteria inasmuch as it is a property of consciousness, discourse, information, behavior, and replicable objects. This essay illuminates the rhetorical strategies that we deploy in order to facilitate or contain the spread of contagious phenomena through rhetorical appeal. Examining those strategies reveals the alienation which undergirds them and thereby invokes the analytics of radical theorists of urbanization and their gestures toward utopian strategies for imagining the world otherwise.

2025, Наукові праці Міжрегіональної Академії управління персоналом. Політичні науки та публічне управління

2025

The present research deals with studying the relationship between binge-watching and motivation for bingewatching. The study was based on the conditions created by the lockdown of COVID-19. Investigators tried to classify the sample into high, moderate, and low binge-watchers, study the factors of motivation for bingewatching, study the relationship between binge-watching and motivation for binge-watching, and comparing the dominance of various motivations factors of binge-watching. A sample of 123 adolescents studying in various schools of Tricity of Chandigarh was taken and data was collected online through google forms. Scales of Binge-watching and Motivation for binge watching, prepared by the investigators were used to collect the data. Descriptive statistics such as mean, standard deviation, percentages and inferential statistics, Pearson’s correlation and t-test, were used to analyze the data. The results indicated that 13% of sample students are very high binge-watchers, 41%...

2025, International Journal of Advanced Research (IJAR)

The study focuses on evaluating the impact of short-form videos on consumer purchasing behavior in Hanoi City. Data was collected from 200 individuals, including students and working professionals aged 18-35, residing and working in Hanoi. After analyzing and processing the data using SPSS software, the study identified that video content, celebrity influence, product information, and perceived value affect the purchasing behavior of young consumers through short-form videos in Hanoi (Vietnam). The research findings can provide managerial implications for businesses in general and marketing management in particular, in developing marketing strategies that utilize short-form videos to enhance influence and stimulate consumer purchasing behavior.

2025, Journal of Asian Pacific communication, 2023-03, Vol.33 (1), p.87-102

As a cultural construct, the idol is a consumer product created to "heal" in the age of exhaustion. Layering a "guardian" aspect onto Laura Mulvey's "male gaze, " this paper contextualizes the commodification and consumption of innocence. This paper brings the documentary, Tokyo Idols (2017), and the animated film, Perfect Blue (1997), into a conversation to theorize how femininity is constructed and commodified in Japan's pop idol industry. The idol culture consumes innocence only to create more trauma for women by stressing the arbitrary importance of innocence and sacrificing female agency in the process.

2025

‘We are Bulletproof!’ Hallyu, Bangtan Sonyeondan and the Rise of BTS ARMY in India - Sneha Ganguly, Centre for Historical Studies, Jawaharlal Nehru University; Amina Sohail Razzack, Independent Researcher, Jamia Millia Islamia

2025, Australasian Journal on Ageing

Objective: As Australia boasts large radio listening audiences with high engagement among older adults, we examined Australian radio personnel's perceptions of their role in delivering radio and how it facilitates listener well-being. Method: Semi-structured individual interviews were conducted with 16 radio personnel affiliated with music-and talk-based community and public stations broadcasting in Melbourne, Victoria. Results: Thematic analysis indicated two main themes: communication style (e.g. making listeners a part of the conversation, speaking to one'person and strong listening skills) and authenticity. Presenters focused on both creating and maintaining relationships as well as promoting community through their on-air actions and programming. This inherently fostered connection and facilitated listener well-being. Conclusions: The findings have implications for considering how the radio can be used as a tool for enhancing quality of life and for how radio stations manage presenter training and programming changes to support listener connection.

2025, Akdeniz üniversitesi iletişim fakültesi dergisi

Bu çalışma, podcast mecrasının parasosyal etkileşim kapasitesini sorgulamaktadır. Podcastler yer ve zaman sınırlarına takılmadan, her türden ilgi ve düşünceye alan sağlamaları, gündelik dil ve doğal konuşma tarzı ile dinleyiciye bir sohbetin parçası gibi hissettirmeleri, uğraşları sırasında dinleyicilere eşlik etmeleri gibi özelliklerle karakterize olmakta, üretim teknolojilerinin ucuz ve herkes için erişilebilir olması ile katılımcı kültür kavramsal çerçevesi içinde konumlandırılmaktadır. Dinleyicinin kulağına fısıldayan bu samimi sesin aracısı olan podcastler, bireylerin medya karakterleri için hissettiği bir tür arkadaşlık yanılsaması olan parasosyal etkileşim bakımından ideal bir medyum izlenimi yaratmaktadır. Çalışmada bu temel hipotezin sınanması ve yükselen bir mecra olarak podcastlerin yalnızca teknik olanakları bakımından değil, medya aracılı ilişkiler düzeyinde anlamlandırılması amaçlanmaktadır. Karma yöntem ile yürütülen araştırmanın ilk aşamasında nicel bir çalışma yürütülmüş, Parasosyal Etkileşim Ölçeği ile katılımcıların podcast mecrasında yaşadıkları parasosyal etkileşim düzeyleri araştırılmıştır. Çalışmanın bu ilk aşamasında katılımcıların demografik yapıları ve podcast dinleme alışkanları tespit edilmiş, bu değişkenlerin parasosyal etkileşim düzeyinde yarattığı fark irdelenmiştir. İkinci aşamada ise yarı yapılandırılmış görüşmeler aracılığıyla podcast mecrasının hangi karakteristik özellikleri bakımından parasosyal fenomeni ile ilişkilendirilebileceği üzerinde durulmuş, elde edilen veriler tümevarımsal içerik analizine tabi tutulmuştur. Çalışma neticesinde, podcastler aracılığıyla parasosyal etkileşim yaşandığı tespit edilmiş, parasosyal etkileşim düzeyi ile bireylerin demografik özellikleri ve podcast dinleme alışkanlıkları arasında anlamlı fark bulunmuştur. Nitel çalışma bulguları, nicel çalışmadan elde edilen verilerle aynı doğrultuda olup, podcast yayıncılarının hitap tarzı, üslup, hal ve tavırlarının podcast dinleyicisi için en önemli faktörler olduğu görülmüştür. Nitel çalışmanın sonuçları podcast içeriklerine hâkim söylem pratikleri ve mecranın karakteristik özellikleri itibariyle parasosyal etkileşimin mümkün olduğuna işaret etmiştir.

2025, International Journal of Information Management

Using mobile devices for additional information search before, during and after watching television (either factual news or fictional TV series) -is an increasingly significant information management phenomenon. This activity has been recognised by both TV media executives and academia as 'second screen' activity. This paper develops and tests a 'parasocial interaction-impulse buying' -model that captures the behaviours of consumers watching a Chinese TV drama series. These audience-consumers were also engaging extensively (most on a daily basis) during the broadcast period with series related influencer social media activities on a second screen. A structural equation model was developed to analyse the data. Findings indicate that TV series audience consumers who are also highly engaged with influencer-consumer 'second screen' content are likely to experience positive narrative involvement leading to engagement in parasocial interaction behaviours and ultimately impulse buying behaviour. These findings have implications for managers by providing insights into (1) the effects of influencer second screen content (2) the processes by which consumers' involvement in a TV show's narrative leads to impulse buying of products. Thus, influencer related second screen consumer engagement should be considered a significant opportunity for marketers, as such activity makes consumers become more involved in the characters and the narrative of a particular TV show, leading to increased impulse buying.

2025

Pop, 1970'lerin sonlarından 1980'lerin başlarına kadar Japonya'da ortaya çıkan bir müzik türüdür. Bu dönemde, özellikle Tokyo'nun modern, kozmopolit yaşam tarzını ve hızlı bir şekilde gelişen şehir kültürünü yansıtan şarkılar popülerlik kazandı. City Pop, funk, jazz, pop ve elektronik müziğin bir karışımından oluşur ve Japonya'da büyük bir kültürel fenomen haline gelmiştir. Son yıllarda, özellikle internetin etkisiyle, City Pop yeniden popülerlik kazanmış ve günümüz müzik sahnesinde etkisini sürdürmeye başlamıştır.

2025, A Quantitative Research on Video Streaming Series and Audiences’ Forms of Parasocial Interaction

The concept of parasocial interaction describes viewers’ one-sided bonds with media figures. Since 1956, it has been extensively studied in psychology, sociology, communication sciences, and especially psychiatry. This study was carried out to examine with the aim of investigating the interaction of young individuals with the characters in video streaming series by taking into account the viewing tendencies. Four different scales including parasocial interaction (PSI), parasocial breakup (PBS), perceived attributes of the favorite character (PAFC) and perceived attributes of the least desired character (PALDC) scale were applied to male and female video streaming services users (n=381) aged 18-27; IBM SPSS Statistics 22.0 software was used for statistical procedures. It was observed that the participants mostly preferred foreign video streaming series over domestic ones, had more parasocial interactions with foreign video streaming series characters, female participants scored more on all scales compared to male participants, and their viewing time was higher. It was concluded that male participants tended more to have parasocial interactions with ‘strong’ and ‘physically attractive’ characters, while female participants tended more to have parasocial interactions with ‘strong’ and ‘positive social behaviour’ characters. Male participants described the characters they disliked as ‘cunning’, ‘repulsive’ and ‘ruthless’, while female participants described them as ‘selfish’, ‘repulsive’ and ‘ruthless’. Parasocial breakups were observed when characters with whom participants had established parasocial interactions left the series. Through the data obtained, issues related to the character creation process were discussed, and it was predicted that the results would contribute positively to the competition of domestic productions with global productions.

2025

This study translates the Building Resilience to Violent Extremism (BRAVE) measure to assess individual and community resilience levels to resist, counter, and buffer violent extremism. The Arabic BRAVE measure translated and validated the original Grossman (2020) five factors scale. The Arabic BRAVE measure provided scores across the same five factors contextualized using data from 604 youth Arabs from five countries. Following analyses of its structural validity, reliability, and measurement invariance, the 14-item Arabic BRAVE measure was found to have good internal reliability according to its composite reliability and Cronbach's alpha, which varied between 0.73 and 0.93. The overall structure and measurement of the models were assessed through confirmatory factor analysis and multi-group invariance testing. Evidence for the configural and partial metric (but not scalar or residuals) invariance of the factor structure was observed when comparing the male and female subsamples. The Arabic BRAVE measure is a much-needed tool that can help identify young people's protective capacities against and vulnerabilities to violent extremism, incorporating various capital factors to assist in designing a culturally sensitive public health approach to countering the threat of extremism.

2025

Parasosyal etkileşim ile duygusal dengesizlik ve deneyime açıklık arasında pozitif yönde anlamlı ilişkiler tespit edilmiştir. • Yaş, parasosyal etkileşimi negatif yönde anlamlı olarak yordamaktadır. • Literatürde Parasosyal Etkileşim Kuramı kapsamında K-pop hayranları üzerine yapılan nicel araştırmaların sınırlı sayıda olması dolayısıyla mevcut çalışma, literatürdeki boşluğun doldurulmasına katkı sağlayacaktır. Öz: Güney Kore'de ortaya çıkan K-pop grupları sosyal medyayı ciddi anlamda etkilemiştir. Türkiye'de de bu grupların özellikle ergenler ve üniversite öğrencileri üzerinde önemli bir etkiye sahip oldukları belirtilebilir. Bu araştırma ile, K-pop'a olan bağlılığın yordayıcıları olarak benlik saygısı ve kişilik özelliklerini, parasosyal etkileşim kuramı çerçevesinde incelemek hedeflenmiştir. Çalışmanın örneklemi Türkiye'deki K-pop takipçisi 18 yaş ve üzeri 623 kadından oluşmaktadır. Çalışmanın verilerini toplamak amacıyla Parasosyal Etkileşim Ölçeği, Benlik Saygısı Ölçeği, Beş Faktör Kişilik Ölçeği ve Demografik Bilgi Formu kullanılmıştır. Araştırmanın verileri nicel analiz teknikleri kullanılarak çözümlenmiştir. Korelasyon analizi sonucunda parasosyal etkileşim ile duygusal dengesizlik ve deneyime açıklık arasında pozitif yönde anlamlı ilişkiler tespit edilmiştir. Hiyerarşik regresyon analiziyle ilk aşamada modele alınan yaş, ikinci aşamada modele alınan deneyime açıklık ve duygusal dengesizlik parasosyal etkileşimi anlamlı olarak yordamaktadır. Bu durumda hem deneyime açıklık hem de duygusal dengesizlik parasosyal etkileşimi pozitif yönde anlamlı olarak etkilemektedir. Elde edilen bulgular, parasosyal etkileşim literatürü temelinde tartışılmış, uygulama alanına ve akademiye öneriler sunulmuştur. Anahtar Kelimeler: K-pop, benlik saygısı, parasosyal etkileşim, kişilik özellikleri. • Significant positive relationships were found between parasocial interaction and neuroticism and openness to experience. • Age negatively predicts parasocial interaction. • Due to the limited number of quantitative studies on K-pop fans within the scope of Parasocial Interaction Theory in the literature, the current study will contribute to filling the gap in the literature.

2025

In the digital games industry women are statistical and cultural outliers. Using a cultural studies lens, this thesis examines the experiences of women game-makers in order to more deeply understand the attitudes of female game-workers, and to ascertain whether work in the male dominated gamed industry can be 'good work' for women. When compared to other cultural sectors, female game workers face unique barriers to sustaining careers in this high status industry. Gender stereotypes keep many women from fully participating in games industry culture which in turn discriminates against any worker who does not fit in to the 'might is right' mindset. Female game workers are getting mixed signals from an industry that appears to desire gender diversity in order to attract the growing ranks of female gamers, but is resistant to change sexist and discriminatory work practices that continue to alienate women.

2024, Influencers’ Effect on Consumers’ Decision-Making Process

In the new age of social media marketing, we use influencers to affect consumers' decision-making process. Influencers seek to encourage their followers to buy the brand or product they promote. The better the influencer actively advertises, the more the brand sells. It is critical to strengthen improvements in marketing methods like engaging with consumers and encouraging them. Influencer marketing is a partnership between the brand and the influencer. The influencer tries to convince followers to buy the products or services using social media platforms. The purpose of the research is to investigate the impact of influencers on customers' decision-making processes through influencer marketing.

2024

PARA-SOSYAL ILIŞKI TEORISI PERSPEKTIFINDEN URUN YERLEŞTIRME ETKILILIĞI Ozet Reklam, hemen hemen hayatimizin her alaninda bazen farkinda olup bazen de farkinda olmasak da karsimiza cikan iletisim calismalarindandir. Gunluk hayatin reklamlar tarafindan kusatildigi bireyler tarafindan belki de en cok televizyon karsisinda hissedilmektedir. Merakla beklenen dizinin bir anda reklam tarafindan bolunmesi izleyiciyi kimi zaman rahatsiz edebilmektedir. Bunun sonucunda ise izleyici bu keyfinin bolunmemesi icin reklamlardan kacmak amaciyla kanal degistirmekte veya ayni eglenceyi reklamlar tarafindan bolunmemesi icin internetten izleme yolunu tercih etmektedir. Reklamcilar tarafindan dezavantaj olarak algilanan bu tercih reklamcilari/markalari urun yerlestirme uygulamalarina yoneltmistir. Para-sosyal iliski ve para-sosyal etkilesim, medya etkisi soz konusu oldugunda onemli konulardan biridir. Para-sosyal iliski, izleyicinin en sevdigi karakterle tek yonlu bir iliski kurup, karakteri arkadasi gi...

2024

The integration of the internet with digital games has catalyzed significant transformations in the production, distribution, and consumption within the gaming industry. A notable catalyst in this evolution is the advent of live-streaming platforms, particularly Twitch. This study employs qualitative meta-analysis to scrutinize 19 scientific studies, aiming to synthesize a comprehensive interpretation of Twitch's role and influence in the digital gaming arena. Our analysis reveals Twitch's multifaceted impact: it is a driving force in the digital economy, facilitating new job creation, diverse revenue streams for industry participants, and a fertile ground for innovation and ideation. Twitch has revolutionized the landscape for game designers, producers, and developers, fostering independence and enhancing the quality and quantity of independent game productions. Moreover, it extends the lifespan of games in the market, resurrects interest in older titles, and assists consumers in making informed purchasing decisions. Importantly, Twitch serves as an educational platform, offering insights into specialized gaming industry skills, including design and programming. These roles and functions position Twitch as a pivotal player in the dynamic and burgeoning digital gaming industry.

2024, Information, Communication and Society

In this article we introduce ‘capital flow’ and ‘capital friction’ as terms that characterize features and user behaviours on internet platforms which encourage and discourage spending, respectively. We explore these via leading live streaming platform Twitch, where numerous platform features and normative behaviours both promote and downplay spending. This makes it an ideal site for understanding conflicting economic and social platform dynamics, and the meta-friction between flows and frictions of capital on a platform. We examine these phenomena through three case studies: Channel Points, a non-monetary ‘currency’ exchangeable for in-stream rewards; Bits, a real-money platform currency for donating to streamers; and streamers’ performative and verbal responses to financial support. Through capital flow and capital friction we present Twitch’s platform economy as an ongoing negotiation both among users and between users and platform features, and one where capital friction does not necessarily lead to a reduction of income, but generates new streamer-spectator-platform relations and more circuitous routes for the flow of capital. Our theorization of capital flow and capital friction thus provides new insights into platform features, their uptake or resistance, and the frictions within platform designs and platform cultures.

2024, Entertainment Media and Communication

In this chapter I give an overview of “esports”—competitive video gaming, often professionalised to some extent—and “game streaming”—live broadcasting gaming over the internet to viewers. These are both major new forms of media entertainment exhibiting distinctive characteristics. First, I look at cultures and communities of esports and game streaming, focusing particularly on ideas of “skill” in esports, and in game streaming how participants coalesce on game streaming platforms and in “channels” of individual streamers. Second, I examine opportunities they offer for full-time careers in gaming, yet which have highly demanding and punishing labour expectations. These aspects exert a significant force on all others in these ecosystems—“professionals” are looked up to, their words carry power and influence, and their ideas and comments circulate most readily. By combining these two sections, the chapter will highlight key themes, questions, and topics currently being addressed in these two areas.

2024, Frontiers in Psychology

Live stream platforms have transformed the production and consumption of music, allowing KPop music to expand globally. Successful KPop idols are contrasted with large numbers of retired KPop performers, some of whom live in undesirable conditions. Drawing on the attachment theory, loyalty theory, and parasocial interaction theory, this study focuses on a unique group, comeback KPop performers, to examine how they acquire empathetic attachment and sustained loyalty from audiences through live stream shows, and the antecedents (i.e., sustained attractiveness, nostalgic experience, and parasocial interactions) of these two variables. Answering these questions seems important because comeback KPop performers have to interact with audiences without the financial and marketing support from entertainment agencies. The structural equation modeling of 288 responses from 176 Chinese and 112 Korean KPop audiences confirmed that empathetic attachment and sustained loyalty are positively associated with audience purchase intentions; sustained attractiveness and parasocial interactions function as antecedents of these two factors. The findings shed light on the comeback KPop performers who co-create value with audiences through live stream platforms, with theoretical contributions to the three theories mentioned above and managerial suggestions to KPop entertainment agencies, comeback KPop performers, and managers of live stream platforms.

2024, Zahrani Zikrila

artikel opini ini membahas fenomena narsisme dalam konteks digital dan dampaknya terhadap identitas global. Dalam era media sosial, narsisme telah berkembang menjadi masalah kompleks yang mempengaruhi interaksi sosial dan kesehatan mental individu. Penulis, Zahrani Zikrila, menjelaskan bagaimana narsisme, yang didefinisikan sebagai cinta diri yang berlebihan, tidak hanya mempengaruhi individu tetapi juga menciptakan krisis identitas di kalangan pengguna media sosial. Melalui contoh selebriti seperti Billie Eilish dan Ria Ricis, artikel ini menunjukkan bagaimana tekanan untuk tampil sempurna dapat mengakibatkan ketidakpuasan dan kehilangan identitas asli. Penelitian ini menekankan pentingnya kesadaran akan dampak perilaku narsistik yang dipicu oleh lingkungan digital dan perlunya menciptakan ruang interaksi sosial yang lebih sehat.

2024, Conference Proceedings of DiGRA 2024 Conference: Playgrounds

Video games act as digital playgrounds in which players can build social networks, interact with technological systems, and develop both hobbies and professional skills. This exploratory study inspects the reflections of eight video game content creators to understand how engagement with video game spaces and communities develops an understanding of the social, technical, and professional elements of content creation. Data was collected via semi-structured interviews from a broad range of creation roles (game journalism, modding, audio creation, physical merchandise production, etc.) with thematic analysis used to identify shared topics of significance from social risks to competitive industry. Findings reflect the unique social and technical skills developed through creation and the challenges presented by platforms, video game stakeholders, audiences, competitors, and their own aptitude when approaching audience-focused, platform-dependent labour.

2024, Explorations in Dynamic Semiosis

2024, Indonesian Journal of Contemporary Multidisciplinary Research

2024, Akdeniz Üniversitesi İletişim Fakültesi Dergisi

2024, Journal of Global Information Management (JGIM)

A long-standing debate exists on whether robots need personality. With voice assistants (VAs) (i.e., Google Assistant and Apple’s Siri) as the research context, this study employed the stimulus-organism-response (SOR) model and the theory of reasoned action to investigate how the personalities that VAs display (i.e., humanlike traits and behavior traits) influence perceived risk, perceived enjoyment, trust, attitude to use, and continued usage intention. The results show that when VAs have more humanlike linguistic traits, such as tone and phrasing, and more positive behavior traits, such as politeness and helpfulness, users enjoy using VAs more, have more trust in VAs, and display a greater willingness to continue using VAs. Unlike past studies focusing on technical aspects, the results of this study provide decision-makers with a new perspective, showing that using more humanlike designs and giving VAs unique personalities can build user trust and increase willingness to use VAs.

2024, Reference Module in Social Sciences

The service environment is increasingly seeing the adoption of artificial intelligence service agents (AISA) for the provision of service to consumers. AISA are autonomous human-like technology service agents powered by AI. Examples of AISA include chatbots, virtual assistants and service robots. AISA can come in a range of virtual and physical forms and may be designed by organizations to serve utilitarian and hedonic needs. With AISA, consumers form a set of service quality expectations unique to the AISA service environment. The use of AISA can benefit the service firm's bottom line and the consumer's subjective well-being.

2024

The Parasocial Materialism Scale (PMS) is a modern psychological tool designed to assess the relationship between a person's parasocial connection and their materialistic tendency towards the influence of media. In psychology, parasocial interactions are one-sided relationships in which one person gives the persona, their whole attention, time, and emotional energy while the persona is completely unaware of their existence. The Parasocial Materialism Scale (PMS) encompasses three domains of psychology: social, personality, and behavioral. Each question is derived from its corresponding domains, which can greatly influence the assessed outcome.

2024, Journal of Consumer Behavior

For the past 10 years, a new genre of media content called ASMR has been growing rapidly in popularity. ASMR is described as a pleasurable tingling sensation usually triggered by different audiovisual signals, performed by so-called ASMRtists. These triggers have been shown to lead to increased parasocial identification with ASMRtists as well as a stronger commitment to their marketing messages. Yet so far, the effectiveness of ASMR marketing has not been directly compared to the effectiveness of typical influencer marketing. Using two consecutive 2 Â 2 experiments among 408 consumers, this study compares the effect of a sponsorship message of two ASMRtists with two YouTube influencers. The results show that ASMR can be induced even by short, sponsored messages and that it positively influences the perception of both the advertised brand and the ASMRtist presenting it. Hence, ASMRtists are suitable brand ambassadors for marketers looking to reach an underserved online community.

2024, Баштина

Рад се бави представљањем и анализом парасоцијалних комуникација користећи релевантне комуникациoне теорије и психологију медија, комуникација и односа, јер су нови обрасци изборности у комуникационим процесима променили начин на које појединац улази у друштвене односе-из датих (наметнутих) у изабране. Приступ се проширује се практичним аспектом-истраживањем парасоцијалне комуникације Новака Ђоковића и његових пратилаца на званичној Фејсбук страници нашег тенисера. Узет је период током играња Ролан Гароса 2022 и то из два разлога: један је од најбитнијих турнира и први је велики после паузе која је изазвана одбијањем да се вакцинише против Ковид-19 вируса, због чега Ђоковић није учествовао на два од четири највећа турнира те године, као и да је на истом бранио позицију првог играча на АТП листи, због чега је ангажовање пратилаца било већег интезитета од просека. Начини на који се Ђоковић обраћа својим обожаватељима и садржаји његових постова на Фејсбуку код публике подстичу развијање осећаја блискости и фамилијарности. Истраживање је доказало да се у виртуелном комуницирању остварује парасоцијална интеракција у којој пратиоци Новака Ђоковића користе прилику да му се обрате посредством Фејсбука и да неретко очекују повратну реакцију. Друштвене мреже тако остварују своју прокреативну функцију која се у парасоцијалној интеракцији испољава кроз размену порука, партиципацију, заједништво и симулацију повратне везе. Парасоцијалне односе карактерише нереципрочност, односно то што само једна страна зна много о другој, док обрнуто не важи.

2024, yoomapost

K-pop, or Korean pop music, has become a global phenomenon that reaches audiences far beyond South Korea's borders. The journal explores the influence of K-pop and Korean culture on emotional control among fans and the subsequent effect on their behavior. The journal aims to provide a comprehensive understanding of the ways in which K-pop shapes its audience's emotional patterns and behaviors by examining various dimensions, including psychological, social, and cultural effects.

2024

Sudah sejak sekitar satu dekade yang lalu, istilah "woke" sering terdengar dalam setiap pembicaraan, baik secara langsung maupun melalui media sosial. Beberapa tahun belakangan ini, kata ini makin beredar di media sosial, terutama... more

2024, IJARW

The purpose of this study is to determine the relationship between live streaming buying environmental factors, cognitive reactions, affective reactions, impulsive buying urge and impulsive buying behavior of customers in Vietnam through a survey of 498 customers shopping online via live streaming on the platforms Tiktok, Facebook, Shopee.… Research results have shown scarcity and vicarious experience positively impact cognitive reactions. Scarcity, vicarious experience, social interaction and social contagion positively impact affective reactions. Cognitive reactions positively impact affective reactions. Affective reactions positively impact impulsive buying urge, and impulsive buying urge positively impact impulsive buying behavior. The study also proposes some management implications to promote customers' impulsive buying behavior.

2024

Digital social networking platforms become the mechanism for fans and celebrities to have digital communication and interation. Marketers and celebrities may take advantage of this opportunity to promote merchandise to consumers and fans by leveraging the wishful identification and parasocial relationship between digital celebrities and their followers. This study investigates the effect of wishful identification on parasocial relationships, which then enhance behavioral loyalty and purchase intentions sequentially. An online survey was administered to 300 Vietnamese social network sites (SNS) users, who were following digital celebrities. The statistical results indicate that higher levels of wishful identification positively associated with higher levels of parasocial relationship, which then trigger higher levels of behavioral loyalty and purchase intention sequentially. This study therefore sheds light on fans’ behavioral loyalty with digital celebrities through their purchase i...

2024

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share content that entices people to continue following or interacting with them. This mutual awareness between the social media Influencer and the media consumer strengthens the parasocial relationship. I hypothesize that people who consistently engage with specific social media Influencers will report positive associations between parasocial relationships, homophily, identification and wishful identification with the Influencer. The possibility and amount of interaction between the Influencer and the individual would also entice people to engage with the Influencer more frequently.

2024, Anàlisi

The Estirando el chicle [Stretching the chewing gum] audiovisual podcast is analyzed as a success story that focuses on the connection between the program and its social audiences to determine whether elements of parasociality exist. The case study method is used, with a mixed design that combines discourse analysis and content analysis to understand: 1) the discursive strategies used by the creators, searching for a co-orientation effect with their audience, and 2) whether fandom expresses the existence of parasociality on Youtube. The results show that the hosts use five strategies to be perceived as authentic and to connect with their audience: self-revelation, the “behind-the-scenes” narrative subgenre, visibility of mental health issues, rejection of the aspirational discourse of influencers, and the simulation of interaction. As regards signs of parasociality among the fandom, it is found that 63.8% of comments address the hosts with familiarity, 14.4% of the texts express aff...

2024

Temsil kavramı bir anlamlandırma sürecidir. Dilin düşünceyle kurduğu dolaylı ilişkinin sergilendiği bir pratiktir. Bu pratik medya metinlerine uygulandığında, anlam kimliklerin oluşturulması ile sağlanmaktadır. Özellikle televizyon dizileri görüntünün ve sesin bir arada kullanılması, geniş bir kitleye hitap etmesi, karakterlerin ve olayların istenildiği gibi kurgulanması açısından etkili medya metinleri olmakla beraber temsil pratiğinin sıklıkla sergilendiği alanlardır. Çalışmanın amacı, medya metinlerinin kimlikleri inşası ve inşa edilmiş kimlikleri yeniden nasıl sunduğunu açıklayan çalışmalara, dijital iletişim boyutunda katkı sağlamaktır. Bu çerçevede araştırmanın kapsamı, dijital içerik platformu Netflix' e özel olarak üretilen Dogs of Berlin dizisi ve dizide yer alan 38 göçmen karakterin temsilidir. Araştırmanın yöntemi nitel bir desene sahiptir. Verilerin analizi için betimsel analiz tekniği kullanılmış ve dizideki temsil kodları, oluşturulan kategoriler bağlamında değerlendirilmiştir. Buna göre dizide yer alan 38 göçmen karakter suç, toplumsal uyum, ruh hâli, meslek, aile ilişkileri, mekân, sınıf, diğer kategorileri oluşturularak, bu kategorilerdeki olumlu ve olumsuz durumları ile incelenmiştir. Elde edilen bulgular göçmen temsili bağlamında tartışılmış, Stuart Hall'un temsil ve Edward Said'in oryantalizm kavramlarından yararlanılmıştır.