Web Search Engines Research Papers (original) (raw)

E-commerce is mushrooming day by day worldwide and so the organic searches. This paper deals with how the e-commerce companies can grow their sales and revenue using 'SEO' (Search Engine Optimization). It consists of an introduction to e-commerce search engine optimization, Search Engine algorithms, Ranking Factors and the efficient techniques to Optimise an e-commerce portal in 2017. I. INTRODUCTION: SEO stands for Search Engine Optimisation. It's the technique of getting organic traffic through Search Engines and that is done by optimising web pages or entire sites in order to make them search engine friendly, thus getting higher positions in search results. Since more and more e-commerce companies are mushrooming on the web, the competition becomes very high for those sites to be made an appearance on the top of Search Engine Results Pages (SERPs). With the massive growth of Internet, the dependability of Search Engines for Information Retrieval (IR) becomes a necessary. Since more Organizations make the Web central to their mission and product lines, search-engine rankings have become essential to strategic marketing and sales. Each search engine results page (SERP) presented in respond to a customer's request contains a series of snippets-clickable links that include preview text to determine the webpage's relevance to the search. The snippet's SERP ranking, which is dependent on a complex algorithm that considers more than 2 hundred factors, can determine whether a user visits that page. A snippet is organic if its web page warrants placement high in the SERP listing entirely because of intrinsic value; it is inorganic or sponsored if the business has paid a payment to gain that placement. Certainly, a high ranking in the first SERP can greatly boost a business's visibility. According to Hub Spot, for example, 61 percent of worldwide Internet users research products online, and 44 percent of online shoppers begin their experience with a search engine. Of those online shoppers, seventy-five percent never scroll former the first SERP. The study also refers that snippet type is important: 70 percent of back links that users click on are organic, with 60 percent going to the top three back links. These statistics imply that securing a high position in the first SEARCH ENGINE POSITION not only increases sales but will also help build the target user's trust, which can lead to better brand development. To achieve a high SERP rank, webmasters use a range of variety of practices, collectively referred to as search-engine optimization (SEO). To better understand SEO's relationship to business success, we surveyed current SEO practices and examined possible future directions. To help organizations a new comer to SEO, as well as those with practices in place, we compiled a set of the best tools and resources that can help organizations create and maintain SEO strategies given the green light by popular search engines. 1.2 SEARCH ENGINE WORKING PRINCIPLE What is called the search engine, is now, in general, refers to the full-text search engine, famous one's Google, Bing, Baidu and so forth. They obtain information from the Internet all kinds of the website through their own types of procedures and save the web pages to their repository. Through a series of processing, they set up their own full-text index database. When user query, they then retrieve the record from the database matching user query conditions and finally return these records to the user in a certain order. The work of search engine can be broadly divided into three stages: Crawl and getting: search engine spiders by tracking link access the web page, page HTML code in the database. Pre-treatment: text indexer to crawl to the page data processing, such as extraction, Chinese word segmentation, the index for the ranking procedure calls. Rank: after user input keywords ranking procedure call index data, calculating the correlation , and then in a certain format to generate the search results page. 1.4 WHY SEO?