Figure 2 - from Personal Branding and Behavioural Changes (original) (raw)

With the openness of the social media, many people have started to utilize the media for exposing their expression. For example, Awkarin has exposed her tiny body by using the open outfit in her Instagram account. Furthermore, on many occasions Karin has upload her dating style with Alfia Asyari, the guy with contemporary style who broke the relationship with her. These kinds of exposure have indeed resulted in the pros and contras among the millennial generations. The sensation of the news that have been exposed in her Instagram accounts invite the millennial generations to both respond to and bully these contents. The incidents that Awkarin has experienced with regards to this situation might be consulted in Figure 2 below. Figure 2. Deretan Kejadian Yang Dialami Oleh Awkarin Sumber : Instagram @Awkarin

subdirectory_arrow_right

Figure source:

Abstract: The use of the social media Instagram in Indonesia has resulted in significant impact toward the behavioural changes among the millennial generations of the nation. With regards to the statement, branding becomes a general activity that has been performed in the domain of marketing especially in today’s context. Branding might be performed in order to discern from one product of another so that the peculiar characteristics of the given product might appear to the surface. However, due to the development of the branding context, branding has penetrated many lines and this penetration also impacts the development of an individual in changing his or her behaviours within the social media alone. Therefore, throughout the study, there will be an analysis toward the formation of the celebgram’s personal branding that might alter the behaviours of the millennial generations whose identities have been prominent in the social media such as Instagram and Youtube. During the conduct of the stu...