Figure 4 - from Personal Branding and Behavioural Changes (original) (raw)

eT emtee! LOE ee: In terms of authority establishment, many parties have admitted that the personal branding of Awkarin has been related to the peculiar and contemporary fashion. The statement is confirmed when Awkarin was invited to be a speaker in numerous seminars. In most of these seminars, many parties referred to Awkarin as an experienced person with high credibility in the domain of fashion. Awkarin was once invited by @uifashionweek, which is the social media account of the University of Indonesia (UI) Mode Club. The mission of the University of Indonesia Mode Club is to educate public about fashion. Returning to the invitation, Awkarin was invited to share her experiences in the domain of fashion, as having been detailed in the Figure 4 as follows.

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Abstract: The use of the social media Instagram in Indonesia has resulted in significant impact toward the behavioural changes among the millennial generations of the nation. With regards to the statement, branding becomes a general activity that has been performed in the domain of marketing especially in today’s context. Branding might be performed in order to discern from one product of another so that the peculiar characteristics of the given product might appear to the surface. However, due to the development of the branding context, branding has penetrated many lines and this penetration also impacts the development of an individual in changing his or her behaviours within the social media alone. Therefore, throughout the study, there will be an analysis toward the formation of the celebgram’s personal branding that might alter the behaviours of the millennial generations whose identities have been prominent in the social media such as Instagram and Youtube. During the conduct of the stu...