WhatsApp Messaging (original) (raw)
See how this automated chat can segment, qualify, and sell for you
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Capture leads from anywhere
Capture leads from your website, Meta ads, or anywhere else. Customers see a 66% improvement to lead follow-up.*
Profile your customers
Automatically profile and qualify your customer on WhatsApp, save your customers' responses and send them directly to your CRM. Customers save an average of 5 hours per week by automating WhatsApp conversations.
Assignment and monitoring on autopilot
Never miss out on following up with leads again! Automatic assignment from a shared inbox makes sure the right customer reaches the right agent to close the sale. Customers slash their WhatsApp response times by 50%.*
All the tools you need to convert
Unified inbox
Organize conversations, assign labels, and filter the chats you need to save time in one shared inbox.
WhatsApp flows
Email and every other channel
Connect WhatsApp with your email marketing, marketing automation, and other channels.
We’re a recruiting agency with WhatsApp being our first channel, [so] we needed a strong tool to nurture our candidate pool and drive them to our job opportunities. We also needed to qualify new candidates with quick questions, and Flows is the answer.
With our Andrea chatbot created with ActiveCampaign, we recovered 80% of uncompleted requests and increased the delivery of authentication messages by 99%. In addition, we managed to resolve customer questions 30% faster and, best of all, to have a complete analysis of every customer contact.
The richest WhatsApp messaging capabilities of any marketing automation platform
- No-code automation builder
- Cross-channel experiences
- Data capture & assignment
Frequently asked questions
Learn more about ActiveCampaign’s unique approach to WhatsApp automation
What is WhatsApp Messaging?
With WhatsApp Messaging, you can create powerful experiences for your customers within the WhatsApp platform. Surveyed WhatsApp customers report slashed WhatsApp follow-up times (the majority by 50%+) after implementing ActiveCampaign, as well as a lead engagement improvement of 66% and high ROI.
» Read more in our ROI report, or calculate your potential ROI using this WhatsApp ROI calculator, built based on real customer experiences.
You can automate, personalize, and track conversations in WhatsApp so you can add another channel to your marketing strategy–either standalone or from the same platform you use for your email, SMS, social media, and CRM initiatives.
Can I send promotional messages with ActiveCampaign?
Yes! With broadcast messaging, you can send promotional WhatsApp messages to any segment of your contact list, with added personalization options to improve your engagement.
Can I integrate WhatsApp Messaging with apps like Facebook?
Of course. Like the rest of our platform, our WhatsApp Messaging feature has 1,000+ integrated apps available, including popular tools like Facebook, Shopify, WordPress, and Square.
Visit our integrations page to get a full list of all available integrations, and see how you can effortlessly connect the apps your business uses.
I’m an agency partner, can my clients use WhatsApp Messaging?
Yes! You can now refer any clients who are interested in WhatsApp Messaging. It’s fully available for referral partners, and your clients can get started right away. For now, WhatsApp is available for referrals only.
When will WhatsApp Messaging be available for reseller partners?
We’re actively working with Meta to enable WhatsApp reselling for ActiveCampaign partners, and as soon as we have updates, we’ll share next steps. For now, WhatsApp is available for referrals only.
How does ActiveCampaign’s WhatsApp Messaging help automate customer conversations?
ActiveCampaign’s WhatsApp Messaging lets you build automated chat flows that can qualify leads, answer common questions, and guide customers through their journey—all within WhatsApp. These automations handle repetitive tasks, collect data, and route conversations to the right team member when needed, freeing your team to focus on high-value interactions. Every conversation is tracked and can trigger actions across your marketing and sales channels, ensuring a seamless, efficient experience for both your team and your customers.
What is a Business Solution Provider (BSP) for WhatsApp?
A BSP is a company authorized by Meta to provide businesses with access to the WhatsApp Business Platform, including setup, compliance, and integration support for messaging at scale.
How does ActiveCampaign streamline WhatsApp marketing campaigns with automation?
ActiveCampaign streamlines WhatsApp marketing by letting you build automated workflows that trigger messages based on customer behaviors—like cart abandonment, onboarding milestones, or re-engagement needs. You can also run broadcast campaigns with automated outbound flows, ensuring you reach customers at exactly the right moment whenever a marketing action is needed. And because WhatsApp works alongside email, SMS, and social channels on the same platform, every campaign stays coordinated, consistent, and designed for maximum impact.
Are you a WhatsApp Business Solution Provider (BSP)?
Yes, we’re an official BSP, which means we can help you connect to the WhatsApp Business Platform and start messaging your customers quickly and reliably.
What features does ActiveCampaign offer to help segment and qualify leads through WhatsApp?
ActiveCampaign offers several features to help segment and qualify leads through WhatsApp:
- WhatsApp Templates: Use pre-approved message templates to initiate conversations and engage leads effectively.
- Flows: Design automated workflows to guide leads through a qualification process, using questions and conditional logic to gather information and segment leads.
- Contact Tags: Automatically add tags to contacts based on their responses or actions, making it easier to segment and filter leads.
- Question Steps: Ask specific questions to gather information from leads, using various input types like text, numbers, and multiple-choice.
- Conditional Steps: Create branches in your flows to segment leads based on their answers, directing them to the appropriate next step.
- Assignation Steps: Automatically assign leads to the appropriate team or agent based on their responses or tags.
- Integration with CRM: Sync contacts and lead information with your CRM, ensuring seamless data flow and up-to-date records.
- Analytics and Reporting: Monitor flow performance and analyze data to optimize lead qualification processes.
By leveraging these features, businesses can efficiently segment and qualify leads, ensuring that sales teams focus on the most promising prospects. What are the benefits of working with ActiveCampaign as your BSP?
We take care of the setup, compliance, and technical infrastructure so you can focus on creating great customer experiences. You’ll also get expert guidance, insights, and scalable tools tailored to your needs.
What’s the difference between the WhatsApp Business App and the WhatsApp Business API?
The WhatsApp Business App is free to use, and designed for small businesses to chat manually. It is not built or designed for automation, and you cannot automate messages under the terms of service.
The WhatsApp Business API, available through a BSP like ActiveCampaign, is designed for professional use cases and powerful automated workflows. It lets you automate messages, integrate with your CRM, manage customer conversations across teams, and build powerful workflows tailored to your business.