Personalize at Scale (original) (raw)

Tailor your emails, SMS messages, & WhatsApp chats

Every customer is unique. Using intelligent personalization ensures that you only send your audience relevant content that matters to them.

Improve open rates, click-throughs, and overall conversions by creating more curated experiences for every individual in your contact list. Use data, tags, and groups from your segments to tailor content based on customer preferences.

Create campaign variations in seconds

AI Campaign Builder helps you generate a complete email campaign—including subject lines, preheaders, layouts, images, content, and CTAs—in just seconds.

Describe what you want in plain language, and your AI agent brings it to life. It combines the speed of automation with your creative direction still in control. You get personalized campaigns faster that are ready to edit, refine, and send.

Personalize emails without the heavy lifting

Send personalized emails that feel like they're written just for each customer. ActiveCampaign's 1:1 email feature automatically customizes content, timing, and messaging based on individual behavior and preferences, creating connections that engage and convert.

Create high-performing copy in seconds, tailored to your audience and goals.

Generate custom visuals instantly to match your campaign's message and style.

Translate your marketing content across your key languages with context-aware AI that preserves your brand voice, tone, and cultural nuances.

Control what each of your segments sees

Our dynamic content features personalize different parts of your email for every unique user. That means you can send one overall email that changes for the recipient based on their preferences, actions, and data.

Make sure every contact gets the message that’s best for them based on their engagement data. Our predictive content tool uses natural language processing to automatically find the best option.

Easily add and modify code to your emails that displays or hides certain content to relevant segments based on tags, merge fields, or other segmentation data.

ActiveCampaign automatically takes your standard and custom fields and turns them into personalization tags (also known as merge fields) that you can implement in your emails right away.

Change your experience based on the device that your contact opens your email on. Switch up content, images, and more to match the format and screen size.

One email, different message

Here’s how it works in action. Once you’ve set up your dynamic content tooling and segmentation data, you can automatically change out the different components that make up your email.

Hide or add content blocks to specific contacts to give them a more relevant experience. Give some customers more detail and others a high-level overview.
Example of creating content blocks in an email template that can be displayed or hidden depending on the recipient.

Swap out your images and videos for personalized options that’ll resonate for each contact. Shake things up based on region, purchase history, and more.
Example of an image being added as content in the ActiveCampaign dashboard.

Change what each contact will see in the inbox and make them more likely to open every email.
User interface displaying how a variable can be added to the subject line to further personalize messaging.

Enhance your sales outreach with customizable email signatures from every rep. Swap out different images and links based on each lead’s preferences.
Sample email with a customized and stylish signature.

Drive the right actions with dynamic CTAs

By changing your call to action, you can send every customer where they need to go based on their stage of the overall journey.

Send your awareness-level prospects to informative content at the top of the funnel.

Share product information, gated content, and other ways to grab your contact’s attention.

Take engaged customers over the line with clear and direct calls-to-action and personalized buttons.

Already converted? Take them to a place where they can find relevant products and accessories that they’ll love.

FAQs

ActiveCampaign uses intelligent AI agents to automatically tailor emails, SMS, and WhatsApp messages for each contact based on their preferences, behaviors, and real-time engagement. The platform unifies data from all your channels—email, SMS, WhatsApp, website, and CRM—so every message is adapted to the individual’s profile, purchase history, and actions. Dynamic content and predictive sending ensure each person receives the most relevant message at the optimal time, creating a truly individualized experience at scale.

The AI Campaign Builder in ActiveCampaign lets you generate a complete, ready-to-send email campaign in seconds by simply describing your goals in plain language. It creates subject lines, preheaders, layouts, images, content, and calls-to-action automatically, so you can move from idea to execution without manual setup. This dramatically reduces the time and effort needed to launch campaigns, while still giving you full control to review and refine before sending.

ActiveCampaign stands out by moving beyond simple segmentation to true 1:1 personalization, powered by adaptive AI agents that learn from your business context and customer behavior. The platform continuously optimizes every touchpoint—across email, SMS, WhatsApp, and more—so each customer receives messages uniquely tailored to their journey, all managed automatically without manual intervention.

ActiveCampaign’s AI-Suggested Segments uncover hidden micro-audiences and predictive sending times each message for when each individual is most likely to engage. Dynamic content and behavioral data ensure that every message adapts in real time to each contact’s unique profile, actions, and preferences—enabling marketers to deliver truly individualized experiences at scale, not just broad segments.

ActiveCampaign’s AI agents and intuitive design tools handle the heavy lifting of personalization, so marketers can set their goals and let the platform adapt content, timing, and journeys automatically. With drag-and-drop editors, plain-language prompts, and prebuilt automation recipes, you can launch sophisticated, personalized campaigns without technical barriers or workflow complexity.