Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game (original) (raw)
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The real soccer rivalry is playing out in the ads.
By Ryan Joe
Their AI agents cut planning time and optimized outreach.
From Meta
There's a new class of creators growing in influence, and their currency is knowledge and expertise.
{{{contextualGreeting}}} Our June cover star Priyanka Chopra Jonas is the luxury brand whisperer. Check the rest of our Cannes Lions issue here.
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The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.
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The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.
Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.
- How Atlanta Became the Hub of Marketing in the U.S. ft. Alex Gonzalez.
- State Street CMO John Brockelman's Unconventional Playbook for Financial Marketing Success.