Association of Leading Visitor Attractions (original) (raw)
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
Warner Bros. Studio Tour London: The Making of Harry Potter.jpg)
National Portrait Gallery: Inspiring People Re-hang
Pleasure Beach: 'Infusion' at Blackpool
Zoological Society of London: Whipsnade Zoo, Bedfordshire
National Trust: Giant's Causeway, Northern Ireland
Royal Albert Hall:
English Heritage: Stonehenge, Wiltshire
Eden Project: Cornwall
Historic Environment Scotland: Edinburgh Castle
National Trust: Waddesdon Manor, Parterre at Sunrise, Photo Chris Lacey
Treasure Houses of England: Leeds Castle, Kent
Royal Collection Trust: Windsor Castle
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Titanic Belfast: Queen's Island, Belfast.
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
Scotland
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Northern
Ireland
Wales
Central
South West
South East
London
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18-19 May 2026
ALVA Council reception, dinner and meeting
Leeds Castle, Kent
18-19 May 2026
ALVA Council reception, dinner and meeting
Leeds Castle, Kent
21 May 2026
Heads of Marketing Forum
Warner Bros. Studio Tour London 'The Making of Harry Potter'
08 June 2026
Heads of Comms and PR forum
National Museum Wales, Cardiff
18-19 May 2026
ALVA Council reception, dinner and meeting
Leeds Castle, Kent
18-19 May 2026
ALVA Council reception, dinner and meeting
Leeds Castle, Kent
21 May 2026
Heads of Marketing Forum
Warner Bros. Studio Tour London 'The Making of Harry Potter'
08 June 2026
Heads of Comms and PR forum
National Museum Wales, Cardiff