AppsFlyer | Modern Marketing Cloud (original) (raw)
THE MODERN MARKETING CLOUD
The measurement foundation your AI actually needs
Feed AI the right signals to drive growth with AI-ready data infrastructure and mobile-grade measurement across app, web, CTV, PC, console, and beyond.
Trusted by 15,000 brands and counting
Everything you need to grow.
All in one place.
Clarity for every team.
Confidence in every decision.
Transform overwhelming signals into clear next steps. AppsFlyer surfaces exactly what matters and what to do about it, so every insight drives confident action.
AI copilots embedded in your workspace ensure you’re never stuck wondering ‘what next?’ Your data doesn’t just inform – it guides
Create seamless, contextual journeys across every channel and device. AppsFlyer’s deep linking engine turns every interaction into engagement, driving higher conversion and lasting loyalty.
AI instantly creates journeys and manages deep links through MCPs which integrate with your AI chat so your team can focus on strategy.
Discover what makes audiences click and convert. AI analyzes emotional triggers, narrative patterns, and creative elements that drive revenue – from opening hooks to CTAs – proving which creatives deliver results.
AI reveals what separates creative winners from losers, helping brands achieve up to 50% higher CTR and 200% increase in production success rates.
When bots and fake installs pollute your data, even perfect strategies fail. AppsFlyer’s fraud protection blocks suspicious activity in real time, ensuring every decision is based on clean, trusted data.
AI adapts to new fraud tactics in real-time, blocking millions of threats daily – ensuring you only measure real users and every dollar drives genuine growth.
113% Increase in marketing-driven app traffic
12% Increase in MAU
17% Increase in marketing ROI
1.2M events measured monthly
32% revenue uplift
4X ROAS
“AppsFlyer has given us the tools to make smarter, data-driven marketing decisions that help us grow and serve our customers better.”
52% growth in click-through rate for user-generated creative ads
80% of ad creatives are now successful
The trusted standard for smarter marketing
AppsFlyer customers achieved 207% ROI, with a payback period of under six months according to Forrester's Total Economic ImpactTM research
A global leader in Data Clean Room technology according to IDC Marketscape report