Burberry Designer CEO Shows Shift to Creatives in Luxury (original) (raw)

For years, fashion and luxury-goods companies have resisted putting creative and commercial control in one pair of hands. With the appointment of Christopher Bailey as chief executive officer, Burberry Group Plc aims to prove it can make the formula work.

After Bailey takes over the top job from Angela Ahrendts, who is leaving next month to run retail operations at Apple Inc., he’ll retain the role of chief creative officer. In that position, he has made Burberry the industry’s Internet leader while overseeing a reinvigoration of the company’s design.