BrightTALK Channels (original) (raw)
Drive engagement & convert leads
The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Reach & Engage
Target and convert the audiences your business needs.
Build Brand
Strengthen connections using ideas that resonate.
Demo Products
Drive understanding and preference with interactive or on-demand demonstration.
CONTENT CREATION, HOSTING & AMPLIFICATION
Easy to produce. Easy to maximize returns.
BrightTALK helps you create webinars and video content, then leverage it over and over again. To maximize ROI, we help you amplify it, reaching new audiences and re-engaging your growing list of subscribers.
- Content creation
- Content syndication
- Content hosting
- Sales intel
- Lead generation
Engage with YOUR AUDIENCE
Open the floor to live engagement
Allow your audience to join your presentation through questions, polls, and ratings. Drive and track post-event next steps with downloads and attached links.
- Live Q&A
- Interactive polls
- Tracked attachment downloads
Expand your pipeline by getting your content in front more viewers and leveraging intent data for database growth. Our integrated lead generation platform gives you the power to create and review your campaigns and subscriptions with ease.
Learn how to Engage with your Audience
FAST REGISTRATION
Better registration for better results.
Our industry-leading FastReg, combined with channel “embed” features, ensure that you’ll maximize conversion from audiences that come to your website to view your webinars.
- One-click registration
- More webinar registrations from email
- Increased MQL conversions
- Maximize user time on your website
EMBEDDED EXPERIENCES
Maximize engagement on your website.
By adding a BrightTALK® experience to your website via our easy-to-install Embed, you’ll drive more engagement and deliver more ROI.
- Increase site traffic and impact from your own promotions.
- Optimize exposure to your brand and products.
- Drive more audience conversions deeper into your funnel.
Learn more about BrightTALK Embedded Experiences
SERIES
Repurpose and amplify content
By building a several-episode Series around topics critical to your prospects, you can go deep with a combination of live and recorded material to keep them coming back.
- Drive more lead delivery with Series-level registration
- Increase brand awareness with customizable landing pages
- Re-launch existing content to expand your reach
- Highlight your strategic partnerships to drive awareness and demand
Learn more about BrightTALK Series
CONNECTORS & DATA CLEANSING
Automated data delivery
To ensure you can follow up in the best possible ways, BrightTALK provides a cleansed data feed directly into your own MAP or CRM.
- Connect BrightTALK data outputs directly into your stack
- Deliver buyer research insights right to marketing and sales
- Automatically cleanse and enhance lead records
ANALYTICS
Measure, report and optimize
BrightTALK provides rich data insights into lead and subscriber behaviors and content preferences, empowering marketing and sales nurture or follow-up more productively.
- Measurable insights
- Engagement behavior metrics
- Subscriber data
- Content performance metrics
