The first marketing-mix element is the product, which refers to the offering or group of offerings that will be made available to customers. In the case of a physical product, such as a car, a company will gather information about the features…
goods or services—without an intervening medium of exchange or money—either according to established rates of exchange or by bargaining. It is considered the oldest form of commerce. Barter is common among traditional societies, particularly in those communities with some developed form of market. Goods may…
…good, in economics, any tangible commodity produced and subsequently purchased to satisfy the current wants and perceived needs of the buyer. Consumer goods are divided into three categories: durable goods, nondurable goods, and services.
…relatively large market for the products of certain industries, and the necessary conditions for the development of capitalist enterprise were fulfilled.
…sells a wide variety of goods. These usually include ready-to-wear apparel and accessories for adults and children, yard goods and household textiles, small household wares, furniture, electrical appliances and accessories, and, often, food. These goods are separated into divisions and departments supervised by managers and buyers. There are also departmental…
…maintaining of the quality of products and services. One method, referred to as acceptance sampling, can be used when a decision must be made to accept or reject a group of parts or items based on the quality found in a sample. A second method, referred to as statistical process…
…range from general exhibits of goods and merchandise to more particular exhibits highlighting one industry or branch of industrial production. Historically, the general trade shows with displays of many types of products and services were common, but trade shows have grown increasingly specialized.
…bar code used to identify products purchased in grocery and other retail stores.