Partner content | Campaign (original) (raw)

To affinity and beyond: how telcos can use social to drive advocacy

To affinity and beyond: how telcos can use social to drive advocacy

January 07, 2025

From piloting planes to starring in TikToks: how TUI’s Toby Horry drives impact

From piloting planes to starring in TikToks: how TUI’s Toby Horry drives impact

January 07, 2025

Searches originate from somewhere – and that somewhere is often Meta

Searches originate from somewhere – and that somewhere is often Meta

December 30, 2024

Finding sweet success beyond cookies: the future of ad measurement

Finding sweet success beyond cookies: the future of ad measurement

December 20, 2024

Spotlight on the 2024 Amazon Ads Partner Awards

Spotlight on the 2024 Amazon Ads Partner Awards

December 20, 2024

3 great ads I had nothing to do with – #79 with Uncommon’s Scott Dungate

3 great ads I had nothing to do with – #79 with Uncommon’s Scott Dungate

December 18, 2024

Meta Agency Awards winners: Best use of data & signals

Meta Agency Awards winners: Best use of data & signals

December 18, 2024

'Tis the season to peak with Meta: how Boden increased its ROAS for Meta catalogue ads by 30%

'Tis the season to peak with Meta: how Boden increased its ROAS for Meta catalogue ads by 30%

December 18, 2024

Meta Agency Awards winners: Best use of full funnel

Meta Agency Awards winners: Best use of full funnel

December 17, 2024

How to accelerate performance on TikTok

How to accelerate performance on TikTok

December 17, 2024

Neverland’s McGrann on TV’s top 5 ads of the moment

Neverland’s McGrann on TV’s top 5 ads of the moment

December 13, 2024

A recipe for connecting with the mood of the nation

A recipe for connecting with the mood of the nation

December 13, 2024

Media Matters: why magazine media works for… Christmas

Media Matters: why magazine media works for… Christmas

December 12, 2024

NatWest strikes gold with Meta: a winning formula for financial services brands

NatWest strikes gold with Meta: a winning formula for financial services brands

December 11, 2024

No cookies, no problem for Heineken

No cookies, no problem for Heineken

December 10, 2024

Technology has brought eCommerce Davids closer to Goliaths – but there’s a problem

Technology has brought eCommerce Davids closer to Goliaths – but there’s a problem

December 06, 2024

In-housing: Doing more with less

December 05, 2024

Ads that shape culture: how brands can lead the zeitgeist

Ads that shape culture: how brands can lead the zeitgeist

December 04, 2024

4 questions about something physical

4 questions about something physical

November 22, 2024

3 great ads I had nothing to do with – #78 with Saatchi & Saatchi’s Franki Goodwin

3 great ads I had nothing to do with – #78 with Saatchi & Saatchi’s Franki Goodwin

November 22, 2024

3 publisher initiatives making life easier for agencies

3 publisher initiatives making life easier for agencies

November 21, 2024

Thinkboxes winner drives away happy

Thinkboxes winner drives away happy

November 21, 2024

Marketing sustainability: how AI and creative messaging can help win consumers

Marketing sustainability: how AI and creative messaging can help win consumers

November 20, 2024

Exceptional achievements, outstanding people: MEFA’s award winners

Exceptional achievements, outstanding people: MEFA’s award winners

November 20, 2024

Creativity, Community, and Performance at the 2024 TikTok Ad Awards

Creativity, Community, and Performance at the 2024 TikTok Ad Awards

November 20, 2024

Dear Joy… how can I take a responsible approach to brand safety?

Dear Joy… how can I take a responsible approach to brand safety?

November 20, 2024

Getting the most out of in-housing

November 19, 2024

In-house agencies are the ‘epicentre’ of GenAI innovation

November 18, 2024

How to harness AI to supercharge your holiday marketing campaigns

How to harness AI to supercharge your holiday marketing campaigns

November 15, 2024

The revolution will be televised (as advertised)

The revolution will be televised (as advertised)

November 14, 2024

Media Matters: why magazine media works for… Automotive

Media Matters: why magazine media works for… Automotive

November 11, 2024

How to make real Friends with first-party data

How to make real Friends with first-party data

November 08, 2024

'Tis the season to peak with Meta: John Lewis’ AI advantage

'Tis the season to peak with Meta: John Lewis’ AI advantage

November 07, 2024

TV’s autumn colours

TV’s autumn colours

November 06, 2024

head

Welcome to a new era of brand-agency relationships

October 31, 2024

Exploring the power of Black travelers: Driving culture and change

Exploring the power of Black travelers: Driving culture and change

October 30, 2024

Trust, truth and tension: storytelling secrets for brands

October 29, 2024

SEO redefined: adapting to a new era of digital marketing

SEO redefined: adapting to a new era of digital marketing

October 24, 2024

How Tide’s love of TV keeps delivering big wins

How Tide’s love of TV keeps delivering big wins

October 23, 2024

2024 Ocean winners revealed

2024 Ocean winners revealed

October 22, 2024

The Rise of the Change Makers — responding to permacrises with resilience, optimism and control

The Rise of the Change Makers — responding to permacrises with resilience, optimism and control

October 16, 2024

Supercharge paid social performance with creative diversity

Supercharge paid social performance with creative diversity

October 10, 2024

Brands scale new heights with live sport on-board

Brands scale new heights with live sport on-board

October 07, 2024

6 ways a brand idea can turn into an unforgettable experience

6 ways a brand idea can turn into an unforgettable experience

October 01, 2024

Media Matters: why magazine media works for… Retail

Media Matters: why magazine media works for… Retail

September 30, 2024

Dear Joy… how should I navigate the complexities of digital advertising?

Dear Joy… how should I navigate the complexities of digital advertising?

September 30, 2024

One year on… why Naren Patel hopes the MEFA awards become unnecessary

One year on… why Naren Patel hopes the MEFA awards become unnecessary

September 26, 2024

The medium that’s “having a moment” & engaging Gen Z

The medium that’s “having a moment” & engaging Gen Z

September 25, 2024

Why these are the best cinema ads of 2024

Why these are the best cinema ads of 2024

September 19, 2024

Relaunch of a 180-year-old brand strikes Thinkboxes gold

Relaunch of a 180-year-old brand strikes Thinkboxes gold

September 16, 2024

From school runs to sausage dogs: how giffgaff’s Georgina Bramall drives impact

From school runs to sausage dogs: how giffgaff’s Georgina Bramall drives impact

September 11, 2024

3 great ads I had nothing to do with - #76 with Ogilvy’s Nicola Wood

3 great ads I had nothing to do with - #76 with Ogilvy’s Nicola Wood

September 10, 2024

We need to borrow your brain: instant poll

We need to borrow your brain: instant poll

September 10, 2024

Ben Tollett on the best 5 TV ads of the moment

Ben Tollett on the best 5 TV ads of the moment

September 02, 2024

How to win at peak season

How to win at peak season

August 21, 2024

All you’ve ever needed is an idea - but now the fame is bigger

All you’ve ever needed is an idea - but now the fame is bigger

August 07, 2024

Be funny, get messy, and subvert celebrity

Be funny, get messy, and subvert celebrity

July 30, 2024

What we learned from testing Meta's AI ad tools

What we learned from testing Meta's AI ad tools

July 29, 2024

From Earl Grey tea to Maya Angelou: how L'Oréal’s Laetitia Raoust drives impact

From Earl Grey tea to Maya Angelou: how L'Oréal’s Laetitia Raoust drives impact

July 25, 2024

Adidas Euros film brings home TV creativity trophy

Adidas Euros film brings home TV creativity trophy

July 18, 2024

VCCP’s Jonny Parker and Chris Birch

3 great ads I had nothing to do with – #75 with VCCP’s Jonny Parker and Chris Birch

July 18, 2024

Talks with Teads: unpacking AI and data with Lenovo’s Jesh Sukhwani

Talks with Teads: unpacking AI and data with Lenovo’s Jesh Sukhwani

July 17, 2024

Talks with Teads: the future of CTV and consumer engagement with Teads' MD, Justin Taylor

Talks with Teads: the future of CTV and consumer engagement with Teads' MD, Justin Taylor

July 17, 2024

Talks with Teads: the key industry trends with Maisie McCabe, Campaign's UK editor

July 17, 2024

Foot Locker’s Paris takeover

Foot Locker’s Paris takeover

July 12, 2024

Why media planning must be an AI-free zone

Why media planning must be an AI-free zone

July 11, 2024

Five reasons why marketers shouldn’t underestimate the power of editorial

Five reasons why marketers shouldn’t underestimate the power of editorial

July 11, 2024

Nickable ideas from 7 award-winning TV campaigns

Nickable ideas from 7 award-winning TV campaigns

July 11, 2024

Funny and weird make TV shortlist

Funny and weird make TV shortlist

July 08, 2024

Out of Home Advertising: Leading the way in a cookieless future

Out of Home Advertising: Leading the way in a cookieless future

July 03, 2024

Improving status with consumers

Improving status with consumers

June 27, 2024

From creative passion to social culture: how Unilever’s Melissa Orchard drives impact

From creative passion to social culture: how Unilever’s Melissa Orchard drives impact

June 27, 2024

‘We don’t have to put in safeguards because we are one of the safeguards' – Silverpush’s Hitesh Chawla

‘We don’t have to put in safeguards because we are one of the safeguards' – Silverpush’s Hitesh Chawla

June 26, 2024

UK brands on the brink: Embrace precision or fail

UK brands on the brink: Embrace precision or fail

June 26, 2024

Navigating the path to purchase: How travel creates a halo effect for brands

June 25, 2024

How to win back consumer trust in an ever-evolving digital landscape

How to win back consumer trust in an ever-evolving digital landscape

June 25, 2024

The deeper dive: dentsu’s global R&D unit

The deeper dive: dentsu’s global R&D unit

June 25, 2024

Creativity that sells: 5 ways to make the work really work

Creativity that sells: 5 ways to make the work really work

June 25, 2024

Engage to win: how to capture and hold audience attention

Engage to win: how to capture and hold audience attention

June 24, 2024

Advertising gold: 7 campaigns that got it right

Advertising gold: 7 campaigns that got it right

June 24, 2024

Responsibility as the new bottom line: six ways marketing is driving positive change

Responsibility as the new bottom line: six ways marketing is driving positive change

June 21, 2024

'Creative will be automated, but creativity never will be'

'Creative will be automated, but creativity never will be'

June 21, 2024

From fear to flair: How to rekindle creativity

From fear to flair: How to rekindle creativity

June 21, 2024

Brands have more power than governments to make a difference

Brands have more power than governments to make a difference

June 21, 2024

Beyond QR codes: what's next?

Beyond QR codes: what's next?

June 21, 2024

The power of context: creating connections across screens

The power of context: creating connections across screens

June 21, 2024

Fan engagement in the AI era: how it's changing

Fan engagement in the AI era: how it's changing

June 21, 2024

Old media, new ideas: the future of television

Old media, new ideas: the future of television

June 19, 2024

Brands as proud of outdoor ads as they are of films

Brands as proud of outdoor ads as they are of films

June 14, 2024

Making Social Better Starts with a Conversation

Making Social Better Starts with a Conversation

June 13, 2024

How brands can succeed in a cookieless future

How brands can succeed in a cookieless future

June 12, 2024

3 great ads I had nothing to do with – #74 with BBH’s Felipe Serradourada Guimaraes

3 great ads I had nothing to do with – #74 with BBH’s Felipe Serradourada Guimaraes

June 12, 2024

Help us - to help you win

June 12, 2024

Unlocking the power of smart TV data

Unlocking the power of smart TV data

June 11, 2024

Ten ways to develop a retail media strategy

Ten ways to develop a retail media strategy

June 11, 2024

​Building bridges: RTL AdAlliance champions European media at Cannes

​Building bridges: RTL AdAlliance champions European media at Cannes

June 10, 2024

Meet me in the middle: why creative and media need to work together more

Meet me in the middle: why creative and media need to work together more

June 05, 2024

Short-form video = long-term success

Short-form video = long-term success

May 29, 2024

Frontline19 claims the latest TV creativity award

Frontline19 claims the latest TV creativity award

May 28, 2024

Pinterest’s full-funnel performance: A seamless shopping experience

Pinterest’s full-funnel performance: A seamless shopping experience

May 27, 2024

Change or be changed: dentsu and the role of AI & Automation in Paid Social buying

Change or be changed: dentsu and the role of AI & Automation in Paid Social buying

May 24, 2024

Pinterest’s inclusive vision: A new path to consumer connection

Pinterest’s inclusive vision: A new path to consumer connection

May 23, 2024

Inclusive marketing: Be better so you can do better

Inclusive marketing: Be better so you can do better

May 20, 2024

Unwrap success: Pinterest's festive formula for Christmas sales

Unwrap success: Pinterest's festive formula for Christmas sales

May 16, 2024

3 great ads I had nothing to do with – #73 with New Commercial Arts’ Dan Seager and Steve Hall

3 great ads I had nothing to do with – #73 with New Commercial Arts’ Dan Seager and Steve Hall

May 15, 2024

Thinkbox TV Planning Awards 2024 shortlist unveiled

Thinkbox TV Planning Awards 2024 shortlist unveiled

May 15, 2024

It’s the thought that counts: what brands and agencies need to get right this Christmas

It’s the thought that counts: what brands and agencies need to get right this Christmas

May 13, 2024

TV ads’ spring shoots

TV ads’ spring shoots

May 10, 2024

From Pins to purchases: The rise of Gen Z shoppers on Pinterest

From Pins to purchases: The rise of Gen Z shoppers on Pinterest

May 09, 2024

Why Euronews is launching vertical spin-offs

Why Euronews is launching vertical spin-offs

May 08, 2024

Where are all the shoppers? Listen and find out.

Where are all the shoppers? Listen and find out.

May 06, 2024

FAST-tracking TV success

FAST-tracking TV success

May 01, 2024

How to measure ads more effectively in a streaming-first marketplace

How to measure ads more effectively in a streaming-first marketplace

April 30, 2024

Ireland’s Creative Renaissance: Why Ireland is hot right now

Ireland’s Creative Renaissance: Why Ireland is hot right now

April 29, 2024

Prime location: how to put your brand up in the spotlight

Prime location: how to put your brand up in the spotlight

April 26, 2024

Perfect harmonies: Rockstar Energy Drink and Live Nation's festival fusion

April 26, 2024

Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future

Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future

April 23, 2024

3 great ads I had nothing to do with – #72 with Creature’s Megan Egan

3 great ads I had nothing to do with – #72 with Creature’s Megan Egan

April 18, 2024

Do look up: How DOOH is reaching new heights in Manchester

Do look up: How DOOH is reaching new heights in Manchester

April 11, 2024

Level up: Whisky brand finds winning strategy in gaming

Level up: Whisky brand finds winning strategy in gaming

March 27, 2024

What does it take to be a young TV planning star?

What does it take to be a young TV planning star?

March 27, 2024

There’s a better way to be a digital agency - here’s how

There’s a better way to be a digital agency - here’s how

March 26, 2024

Magnum scoops TV creativity award

Magnum scoops TV creativity award

March 20, 2024

3 great ads I had nothing to do with – #71 with Leo Burnett’s Gareth Butters

3 great ads I had nothing to do with – #71 with Leo Burnett’s Gareth Butters

March 15, 2024

Engagement, relationships and trust: events bring all three

Engagement, relationships and trust: events bring all three

March 08, 2024

Five alive: how to win the TV numbers game

Five alive: how to win the TV numbers game

March 06, 2024

How to benchmark influencer marketing - finally

How to benchmark influencer marketing - finally

March 05, 2024

TV ads to lift the spirits

TV ads to lift the spirits

March 04, 2024

Meet the 2024 Thinkbox TV Planning Awards judges

Meet the 2024 Thinkbox TV Planning Awards judges

February 28, 2024

The devil’s in the data: why agencies need to crunch the numbers

The devil’s in the data: why agencies need to crunch the numbers

February 27, 2024

The Burger Files: How Wendy’s used comedy and creativity to drive brand awareness

February 26, 2024

From schoolchild to Outdoor Media Award judge #2

From schoolchild to Outdoor Media Award judge #2

February 26, 2024

Why events are the secret to a thriving community

Why events are the secret to a thriving community

February 12, 2024

From schoolchild to Outdoor Media Awards judge #1

From schoolchild to Outdoor Media Awards judge #1

February 12, 2024

Event horizons: The future of brand marketing in 2024

Event horizons: The future of brand marketing in 2024

February 12, 2024

Cracking the TikTok code

Cracking the TikTok code

February 05, 2024

Dear Joy… is it too late to prepare for the “cookie-pocalypse”?

February 01, 2024

BRANDS

Spotify presents: 'The Rest Is Great Content', with Gary Lineker, Alastair Campbell, Steph McGovern and Marina Hyde

Spotify presents: 'The Rest Is Great Content', with Gary Lineker, Alastair Campbell, Steph McGovern and Marina Hyde

January 31, 2024

Why brands are redefining OOH

Why brands are redefining OOH

January 29, 2024

Identity 2024 benchmark: Are you ready?

Identity 2024 benchmark: Are you ready?

January 19, 2024

3 great ads I had nothing to do with – #70 with The Or’s Charlene Chandrasekaran

3 great ads I had nothing to do with – #70 with The Or’s Charlene Chandrasekaran

January 18, 2024

Tesco bags TV creativity award

Tesco bags TV creativity award

January 12, 2024

Work less, do more: designing the four-day week

Work less, do more: designing the four-day week

December 20, 2023

Human in the loop: How to navigate the legal complexities of generative AI

December 18, 2023

My top 8 OOH campaigns of 2023

My top 8 OOH campaigns of 2023

December 18, 2023

TV’s festive cracker

TV’s festive cracker

December 14, 2023

Quorn’s “Deli” voted Radiocentre’s Audio Ad of 2023

Quorn’s “Deli” voted Radiocentre’s Audio Ad of 2023

December 14, 2023

Behind the Screens: FAST Innovation with Vevo & Samsung TV Plus

Behind the Screens: FAST Innovation with Vevo & Samsung TV Plus

December 13, 2023

Five ways to get event marketing right in 2024

Five ways to get event marketing right in 2024

December 13, 2023

Dear Joy…IAB’s grizzly agony aunt answers your digital dilemmas

Dear Joy…IAB’s grizzly agony aunt answers your digital dilemmas

December 13, 2023

Clear and present: 9 ways that AI can help media buyers and planners now

Clear and present: 9 ways that AI can help media buyers and planners now

December 12, 2023

Talking Tracks: Unlock the power of AI and creativity on TikTok

Talking Tracks: Unlock the power of AI and creativity on TikTok

December 11, 2023

[ "DEI fatigue"? But did you know about this? ](/article/dei-fatigue-know-this/1849585 ""DEI fatigue"? But did you know about this?")

["DEI fatigue"? But did you know about this?](/article/dei-fatigue-know-this/1849585 ""DEI fatigue"? But did you know about this?")

December 06, 2023

Heard the latest? Time to turn the dial on audio

Heard the latest? Time to turn the dial on audio

December 06, 2023

Get in on the hype: Insights on fandom for UK brands

Get in on the hype: Insights on fandom for UK brands

November 28, 2023

EE swipes TV creativity award

EE swipes TV creativity award

November 27, 2023

AllBright launches marketing campaign as it plans global expansion

AllBright launches marketing campaign as it plans global expansion

November 24, 2023

Talking Tracks: Supercharge your performance on TikTok

Talking Tracks: Supercharge your performance on TikTok

November 24, 2023

3 great ads I had nothing to do with – #69 with Pablo’s Dan Watts

3 great ads I had nothing to do with – #69 with Pablo’s Dan Watts

November 24, 2023

Unlock the future with in-game advertising

Unlock the future with in-game advertising

November 24, 2023

Meet the Amazon Ads Partner Awards winners

Meet the Amazon Ads Partner Awards winners

November 23, 2023

Watch: Christmas Ads Unwrapped Ep.2

Watch: Christmas Ads Unwrapped Ep.2

November 21, 2023

Behind the Screens: “Streaming in the FAST lane” with BBC Studios’ Kasia Jablonska

Behind the Screens: “Streaming in the FAST lane” with BBC Studios’ Kasia Jablonska

November 17, 2023

Entertainment drives impact: what 2024 holds in store for brands on TikTok

Entertainment drives impact: what 2024 holds in store for brands on TikTok

November 17, 2023

Vote NOW for your favourite Audio Ad of 2023

Vote NOW for your favourite Audio Ad of 2023

November 16, 2023

Watch: Christmas Ads Unwrapped Ep.1

Watch: Christmas Ads Unwrapped Ep.1

November 14, 2023

Game changers: Capturing the attention of on-demand sports fans

Game changers: Capturing the attention of on-demand sports fans

November 08, 2023

Want a better tomorrow? Enter the IPA iList now

Want a better tomorrow? Enter the IPA iList now

November 07, 2023

Behind the Screens: “In TV we trust?” with Lloyds Banking Group’s Sam Hunt

Behind the Screens: “In TV we trust?” with Lloyds Banking Group’s Sam Hunt

October 31, 2023

It’s time to redesign how we work. This is how.

It’s time to redesign how we work. This is how.

October 30, 2023

Why you need to be at TikTok's ForYou Summit UK

Why you need to be at TikTok's ForYou Summit UK

October 26, 2023

MEDIA

Secrets of High Net Worth individuals

Secrets of High Net Worth individuals

October 26, 2023

Meet the 2023 Ocean winners

Meet the 2023 Ocean winners

October 24, 2023

Franchises are booming. This is how to take advantage

Franchises are booming. This is how to take advantage

October 23, 2023

3 great ads I had nothing to do with – #68 with Laura Jordan Bambach

3 great ads I had nothing to do with – #68 with Laura Jordan Bambach

October 20, 2023

Personal AND profitable - the retail media deal

Personal AND profitable - the retail media deal

October 20, 2023

Behind the Screens: A CTV masterclass with giffgaff’s Georgina Bramall

Behind the Screens: A CTV masterclass with giffgaff’s Georgina Bramall

October 16, 2023

Lasting impressions: lessons from hand-painted advertising

Lasting impressions: lessons from hand-painted advertising

October 13, 2023

Frank Skinner’s dream sponsor revealed and how to make truly effective audio ads: Tuning In 2023’s best bits

Frank Skinner’s dream sponsor revealed and how to make truly effective audio ads: Tuning In 2023’s best bits

October 03, 2023

Temperature check: How does your brand use social media in 2023?

Temperature check: How does your brand use social media in 2023?

September 27, 2023

From long-form content to long-term success

From long-form content to long-term success

September 26, 2023

Naren Patel on why “the industry needs the MEFA Awards”

Naren Patel on why “the industry needs the MEFA Awards”

September 22, 2023

5 things we learnt from Samsung Ads’ latest TV report

5 things we learnt from Samsung Ads’ latest TV report

September 21, 2023

3 great ads I had nothing to do with – #67 with Shelley Smoler

3 great ads I had nothing to do with – #67 with Shelley Smoler

September 19, 2023

The power of visual storytelling

The power of visual storytelling

September 18, 2023

5 summer TV belters

5 summer TV belters

September 13, 2023

Amazon Ads Partner Awards reveal 2023 finalists

Amazon Ads Partner Awards reveal 2023 finalists

September 12, 2023

AI’s role in helping marketers encourage brand action on sustainability

AI’s role in helping marketers encourage brand action on sustainability

September 07, 2023

DMEXCO 2023: Shaping the future of digital marketing

DMEXCO 2023: Shaping the future of digital marketing

August 24, 2023

Maximizing data’s value as an enterprise asset

Maximizing data’s value as an enterprise asset

August 23, 2023

Powering player performance: The role of snacks & drinks in gaming

Powering player performance: The role of snacks & drinks in gaming

August 16, 2023

Channel your inner badger

Channel your inner badger

August 01, 2023

A new era of media planning and buying

A new era of media planning and buying

July 31, 2023

3 great ads I had nothing to do with - #66 with Nick Hallbery

3 great ads I had nothing to do with - #66 with Nick Hallbery

July 31, 2023

Cadbury hits sweet spot to win TV creativity award

Cadbury hits sweet spot to win TV creativity award

July 26, 2023

Powering the future: how Meta and machine learning can supercharge your brand

Powering the future: how Meta and machine learning can supercharge your brand

July 24, 2023

Thinkbox TV Planning Awards 2023: The results

Thinkbox TV Planning Awards 2023: The results

July 13, 2023

TV’s summer scorchers

TV’s summer scorchers

July 11, 2023

Fear not: 8 ways that generative AI can help advertisers

Fear not: 8 ways that generative AI can help advertisers

July 03, 2023

B2B Branding: A strategic advantage in uncertain times

B2B Branding: A strategic advantage in uncertain times

June 30, 2023

Why creative is key to unleashing addressable TV’s potential

Why creative is key to unleashing addressable TV’s potential

June 30, 2023

Why brands should care about ethnicity

Why brands should care about ethnicity

June 30, 2023

“One-offs do not work”: How brands can play in culture

“One-offs do not work”: How brands can play in culture

June 30, 2023

How Vanish’s Autism campaign made the world a better place

How Vanish’s Autism campaign made the world a better place

June 29, 2023

Indie and Proud: Advance

Indie and Proud: Advance

June 29, 2023

Indie and Proud. The World's Top Independent Agencies

Indie and Proud. The World's Top Independent Agencies

June 29, 2023

“The TV ecosystem will thrive through working together”

“The TV ecosystem will thrive through working together”

June 29, 2023

“Not all demographics are created equal”

“Not all demographics are created equal”

June 29, 2023

“We’re seeing really interesting innovations in data-powered creative”

“We’re seeing really interesting innovations in data-powered creative”

June 29, 2023

“Think about the business outcomes you’re trying to drive”

“Think about the business outcomes you’re trying to drive”

June 29, 2023

“Make every impression work for you”

“Make every impression work for you”

June 29, 2023

“The more we get into the consumer mindset, we’re going to see better results”

“The more we get into the consumer mindset, we’re going to see better results”

June 29, 2023

Indie and Proud: Zambezi

Indie and Proud: Zambezi

June 29, 2023

Indie and Proud: The Shipyard

Indie and Proud: The Shipyard

June 29, 2023

Indie and Proud: R&R Partners

Indie and Proud: R&R Partners

June 29, 2023

Indie and Proud: Odysseus Arms

Indie and Proud: Odysseus Arms

June 29, 2023

Indie and Proud: Moroch

Indie and Proud: Moroch

June 29, 2023

Indie and Proud: Fuse Create

Indie and Proud: Fuse Create

June 29, 2023

Indie and Proud: Ardmore

Indie and Proud: Ardmore

June 29, 2023

Indie and Proud: Ampersand Advisory

Indie and Proud: Ampersand Advisory

June 29, 2023

Indie and Proud: Ammunition

Indie and Proud: Ammunition

June 29, 2023

Unlocking the creative potential of technology: How data inspires innovation

Unlocking the creative potential of technology: How data inspires innovation

June 29, 2023

8 billion sources of innovation

8 billion sources of innovation

June 29, 2023

Why your one-size-fits-all gamer strategy doesn't work

Why your one-size-fits-all gamer strategy doesn't work

June 29, 2023

Communities and the new era of brand influence

Communities and the new era of brand influence

June 28, 2023

3 great ads is back! Watch #65 Neverland’s Noel Bunting

3 great ads is back! Watch #65 Neverland’s Noel Bunting

June 27, 2023

Programmatic OOH outperforms online effectiveness

Programmatic OOH outperforms online effectiveness

June 26, 2023

The long and short of it: secrets to marketing effectiveness

The long and short of it: secrets to marketing effectiveness

June 25, 2023

[ "Machines will have to recognise they have a master" ](/article/machines-will-recognise-master/1827438 ""Machines will have to recognise they have a master"")

["Machines will have to recognise they have a master"](/article/machines-will-recognise-master/1827438 ""Machines will have to recognise they have a master"")

June 24, 2023

“Only as good as the creativity that goes in” Growth in a new era

“Only as good as the creativity that goes in” Growth in a new era

June 23, 2023

The topics everybody's talking about at Cannes this year

The topics everybody's talking about at Cannes this year

June 22, 2023

How retail media is scaling the walled gardens

How retail media is scaling the walled gardens

June 22, 2023

Talking track: Getting performance creative right

June 22, 2023

Programmatic direct mail doubles conversion rate  for sustainable-products subscription service

Programmatic direct mail doubles conversion rate for sustainable-products subscription service

June 21, 2023

10 reasons programmatic DOOH is the hottest channel right now

10 reasons programmatic DOOH is the hottest channel right now

June 15, 2023

AI 2.0: redefining possible

AI 2.0: redefining possible

June 15, 2023

Reach like never before

Reach like never before

June 14, 2023

3 ways to enhance your digital ad accuracy for better ROI and lower costs

3 ways to enhance your digital ad accuracy for better ROI and lower costs

June 13, 2023

BBC Studios Social: amplifying your brand through original content

BBC Studios Social: amplifying your brand through original content

June 13, 2023

Does sustainability influence media choice? Brands have their say

Does sustainability influence media choice? Brands have their say

June 12, 2023

Fighting the Good Fight: How Vanish created a product story that really mattered.

Fighting the Good Fight: How Vanish created a product story that really mattered.

June 08, 2023

How to deliver DE&I holistically – experts from PubMatic, The Barber Shop, GroupM, and Omnicom Media UK discuss

How to deliver DE&I holistically – experts from PubMatic, The Barber Shop, GroupM, and Omnicom Media UK discuss

June 07, 2023

Image credit: Holly Smith

Why climate literacy will be THE differentiator for the event leaders of tomorrow

June 07, 2023

Getting peak season ready with TikTok

Getting peak season ready with TikTok

May 30, 2023

Vanish’s moving mini-doc wins TV creativity award

Vanish’s moving mini-doc wins TV creativity award

May 30, 2023

Campaign special podcast: Let’s talk about Amazon Ads

Campaign special podcast: Let’s talk about Amazon Ads

May 30, 2023

Uniting brand and performance: How to survive the cost-of-living crisis

Uniting brand and performance: How to survive the cost-of-living crisis

May 24, 2023

Striking a balance: Linear or connected TV for turbulent times?

Striking a balance: Linear or connected TV for turbulent times?

May 22, 2023

Gift cards as marketing tools: 4 myths busted

Gift cards as marketing tools: 4 myths busted

May 16, 2023

(Image: WPP)

From minority to majority: ethnicity and the consumer experience

May 15, 2023

Marketing in the Age of AI: Five Ways To Harness The Power Of Generative AI

Marketing in the Age of AI: Five Ways To Harness The Power Of Generative AI

May 11, 2023

“We’ve supercharged search”

May 09, 2023

The rise of integrated live media....

The rise of integrated live media....

May 02, 2023

Elevate Impact: Unlocking brand insight at Live Events

Elevate Impact: Unlocking brand insight at Live Events

April 25, 2023

Cannes Lions insider insight

Cannes Lions insider insight

April 21, 2023

Is decarbonised media a reality or a pipe dream? – experts from PubMatic, SeenThis, Tribaldata and The Responsible Marketing Agency discuss

Is decarbonised media a reality or a pipe dream? – experts from PubMatic, SeenThis, Tribaldata and The Responsible Marketing Agency discuss

April 18, 2023

How AI can manage your assets so you don’t have to

How AI can manage your assets so you don’t have to

April 13, 2023

Ambition and power: How the London Stock Exchange Group rebranded

Ambition and power: How the London Stock Exchange Group rebranded

April 12, 2023

How Amazon Ads partners delivered success

How Amazon Ads partners delivered success

April 12, 2023

Why the cost of living crisis is an opportunity marketers can’t miss

Why the cost of living crisis is an opportunity marketers can’t miss

April 11, 2023

Discover BBC Studios Social: transforming digital advertising and content partnerships

Discover BBC Studios Social: transforming digital advertising and content partnerships

April 06, 2023

Thinkbox TV Planning Awards judges revealed

Thinkbox TV Planning Awards judges revealed

April 04, 2023

How to move others with our words

How to move others with our words

April 04, 2023

Six things brands should know before investing in gaming platforms

Six things brands should know before investing in gaming platforms

March 28, 2023

None of this bothers me

None of this bothers me

March 27, 2023

Cannes Lions insider insight

Cannes Lions insider insight

March 24, 2023

What do you need to know about TV advertising?

What do you need to know about TV advertising?

March 21, 2023

McDonald’s raises eyebrows and scoops TV creativity award

McDonald’s raises eyebrows and scoops TV creativity award

March 21, 2023

How TV is driving FMCG sales and can now prove it

How TV is driving FMCG sales and can now prove it

March 20, 2023

Why TV advertising needs to inspire if it’s to resonate

Why TV advertising needs to inspire if it’s to resonate

March 17, 2023

How to maximise the impact of your investment in digital and performance

How to maximise the impact of your investment in digital and performance

March 17, 2023

Campaign special podcast: Can retail media help brands navigate risk in uncertain times?

Campaign special podcast: Can retail media help brands navigate risk in uncertain times?

March 14, 2023

Total recall: How the brain responds to addressable TV ads

Total recall: How the brain responds to addressable TV ads

March 13, 2023

How to create a better future for all

How to create a better future for all

March 09, 2023

TV’s winter warmers

TV’s winter warmers

March 03, 2023

The 7 benefits of joining first-party data with addressable TV

The 7 benefits of joining first-party data with addressable TV

March 02, 2023

5 ways YouTube is changing the media landscape

5 ways YouTube is changing the media landscape

March 02, 2023

Live in the moment: why live content resonates with the behaviours of Gen Z

Live in the moment: why live content resonates with the behaviours of Gen Z

March 01, 2023

How in-housing your content can drive ROI

How in-housing your content can drive ROI

February 28, 2023

Why free streaming platforms are the next big TV opportunity

Why free streaming platforms are the next big TV opportunity

February 27, 2023

Marketing superpowers and becoming a forward-facing brand

Marketing superpowers and becoming a forward-facing brand

February 27, 2023

Ikea’s “Trailblazing Mail” delivers best ROI of the year

Ikea’s “Trailblazing Mail” delivers best ROI of the year

February 27, 2023

A modern love story

A modern love story

February 13, 2023

Not if but how: MG OMD’s winning approach to AV planning

Not if but how: MG OMD’s winning approach to AV planning

February 06, 2023

Marketers need to be smarter about strategy if they are to thrive in a turbulent 2023

Marketers need to be smarter about strategy if they are to thrive in a turbulent 2023

February 03, 2023

Independent creative chiefs on turning attention into sales

Independent creative chiefs on turning attention into sales

February 02, 2023

Event data: The missing piece in your marketing puzzle

Event data: The missing piece in your marketing puzzle

February 01, 2023

Here’s how the UK government built its own international B2B marketing model

Here’s how the UK government built its own international B2B marketing model

February 01, 2023

How Audi, Disney & Danone reach high-value consumers with Waze

How Audi, Disney & Danone reach high-value consumers with Waze

January 31, 2023

Always believe: the indestructible power of radio for brands

Always believe: the indestructible power of radio for brands

January 31, 2023

How to engage emerging audiences with Twitch

How to engage emerging audiences with Twitch

January 31, 2023

Closing the gap: keeping pace with today’s TV consumer

Closing the gap: keeping pace with today’s TV consumer

January 30, 2023

When the R word spells opportunity

When the R word spells opportunity

January 30, 2023

Want to know the real value of brands? Step this way

Want to know the real value of brands? Step this way

January 18, 2023

How TV helps brands jump over the moon

How TV helps brands jump over the moon

January 16, 2023

Five reasons marketers should be cheerful in 2023

Five reasons marketers should be cheerful in 2023

January 12, 2023

Havas wins TV creativity award for Asda

Havas wins TV creativity award for Asda

January 06, 2023

All you want to know about search but are afraid to ask

All you want to know about search but are afraid to ask

December 23, 2022

HSBC’s Katherine Lamb on how purpose builds brand value in B2B

HSBC’s Katherine Lamb on how purpose builds brand value in B2B

December 21, 2022

Why your 2023 marketing strategy needs events

Why your 2023 marketing strategy needs events

December 20, 2022

Anne With Damgaard: “It should be as easy to buy a container as it is to book an airline ticket”

Anne With Damgaard: “It should be as easy to buy a container as it is to book an airline ticket”

December 19, 2022

TV’s festive ad crackers

TV’s festive ad crackers

December 15, 2022

Vote for your favourite Audio Ad of the Year

Vote for your favourite Audio Ad of the Year

December 13, 2022

It’s time to shake up your digital supply chain

It’s time to shake up your digital supply chain

December 13, 2022

Diversity Unlocks Discovery: how brands can connect with new communities

Diversity Unlocks Discovery: how brands can connect with new communities

December 12, 2022

Why ad-supported VOD can deliver in an economic crisis

Why ad-supported VOD can deliver in an economic crisis

December 12, 2022

Five event trends for 2023 – and what they mean for your marketing strategy

December 09, 2022

From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC

December 07, 2022

Connected commerce: tips to turbo-charge retail media

Connected commerce: tips to turbo-charge retail media

December 06, 2022

Purpose in action: How Given and the John Lewis Partnership brought purpose to life

Purpose in action: How Given and the John Lewis Partnership brought purpose to life

December 05, 2022

Finally, the science to guide great poster design

Finally, the science to guide great poster design

December 01, 2022

Why we’re getting CTV insight wrong

Why we’re getting CTV insight wrong

December 01, 2022

Culture's changed. Has your marketing?

Culture's changed. Has your marketing?

November 30, 2022

Red-hot retail media: how brands can hop on the customer journey

Red-hot retail media: how brands can hop on the customer journey

November 29, 2022

When human emotion unlocks the power of marketers’ data

When human emotion unlocks the power of marketers’ data

November 29, 2022

TikTok Announces Winners of inaugural TikTok Awards

TikTok Announces Winners of inaugural TikTok Awards

November 28, 2022

How to build a marketing renaissance

How to build a marketing renaissance

November 28, 2022

A brand’s guide to reaching in-car consumers

A brand’s guide to reaching in-car consumers

November 28, 2022

How to win in a changing B2B marketplace

How to win in a changing B2B marketplace

November 23, 2022

How brands and agencies can shape the digital future

How brands and agencies can shape the digital future

November 23, 2022

Stepping up on sustainability: marketing’s critical role in behaviour change

Stepping up on sustainability: marketing’s critical role in behaviour change

November 22, 2022

Rethink your pyramid - and win the loyalty game

Rethink your pyramid - and win the loyalty game

November 22, 2022

People’s Postcode Lottery: mail that’s worthy - and works

People’s Postcode Lottery: mail that’s worthy - and works

November 22, 2022

Meet the Amazon Ads Partner Awards Winners 2022

Meet the Amazon Ads Partner Awards Winners 2022

November 21, 2022

Radiocentre launches new Audio Ad of the Year Award

Radiocentre launches new Audio Ad of the Year Award

November 14, 2022

A harvest of top TV ads

A harvest of top TV ads

November 04, 2022

How Waze drives footfall for retailers

How Waze drives footfall for retailers

November 04, 2022

How to build the right marketing ecosystem

November 04, 2022

Eight ways to maximise digital out of home

Eight ways to maximise digital out of home

November 03, 2022

3 things to do before setting your 2023 strategy

3 things to do before setting your 2023 strategy

October 27, 2022

Influencer marketing: time to grasp the opportunity?

Influencer marketing: time to grasp the opportunity?

October 24, 2022

What the next era of growth means for your marketing

What the next era of growth means for your marketing

October 19, 2022

Seven steps to demystifying the metaverse

Seven steps to demystifying the metaverse

October 13, 2022

Mail: the new disruptor

Mail: the new disruptor

October 13, 2022

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

October 11, 2022

Measure for measure: 9 pointers for the future of TV advertising

Measure for measure: 9 pointers for the future of TV advertising

October 04, 2022

Marketers tapping into digital for long term brand building

Marketers tapping into digital for long term brand building

September 27, 2022

[ EE's "Not Her Problem" wins TV creativity award ](/article/ees-not-problem-wins-tv-creativity-award/1799767 "EE's "Not Her Problem" wins TV creativity award")

[EE's "Not Her Problem" wins TV creativity award](/article/ees-not-problem-wins-tv-creativity-award/1799767 "EE's "Not Her Problem" wins TV creativity award")

September 27, 2022

“Trailblazing Mail” opens for entries

“Trailblazing Mail” opens for entries

September 26, 2022

Do the unexpected – and reap the rewards

Do the unexpected – and reap the rewards

September 06, 2022

DMEXCO returns to set the digital agenda

DMEXCO returns to set the digital agenda

August 11, 2022

Lessons from Cannes Lions: Diversity, Equity & Inclusion in every sphere

Lessons from Cannes Lions: Diversity, Equity & Inclusion in every sphere

July 25, 2022

Lessons from Cannes Lions: Sustainability at every touchpoint

Lessons from Cannes Lions: Sustainability at every touchpoint

July 25, 2022

Try harder, go faster

Try harder, go faster

July 21, 2022

Ever fancied starting up your own bank? Well, here’s how

Ever fancied starting up your own bank? Well, here’s how

July 20, 2022

Five ways to make small spend have a big impact

Five ways to make small spend have a big impact

July 20, 2022

[ "Throw ideas at the wall and see what works" ](/article/throw-ideas-wall-works/1793280 ""Throw ideas at the wall and see what works"")

["Throw ideas at the wall and see what works"](/article/throw-ideas-wall-works/1793280 ""Throw ideas at the wall and see what works"")

July 15, 2022

How to make inclusion and diversity part of your everyday media strategy

How to make inclusion and diversity part of your everyday media strategy

July 12, 2022

Why your brand needs to be all things to all people

Why your brand needs to be all things to all people

July 12, 2022

Budweiser takes silver at Cannes for its creative use of renewable energy

Budweiser takes silver at Cannes for its creative use of renewable energy

July 08, 2022