Bachelor's in Marketing (original) (raw)

Why Study Marketing?

With a marketing degree, your career will have endless possibilities. Learn how marketing and advertising are ingrained in our society at every level and how constantly evolving advances in technology are changing how organizations operate.

What You'll Learn

Our leading-edge curriculum equips you with the latest advances and theories in digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion.

Program Details

Program Requirements

A Bachelor’s degree prepares you for a rising career and for future graduate study by emphasizing clear communication, critical thinking, and a leading-edge understanding of your chosen field. View the core requirements and electives needed to earn a Bachelor's in Marketing from Columbia College.

Bachelor of Arts vs. Bachelor of Science: What's the difference?

A Bachelor of Arts and Bachelor of Science require slightly different coursework. A Bachelor of Arts allows you to take more classes in the humanities, specifically foreign language. A Bachelor of Science requires more courses specific to your major.

Areas of Study

Pair your degree with a related minor or explore your other interests without taking on a full course load.

Logo of the ACBSP Global Business Accreditation

The Robert W. Plaster School of Business became accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in December of 2023 and enjoys exclusive access to training, awards, programs and more.

Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.

Careers & Outcomes

Prepare for an inspiring career path after graduating with a Bachelor's in Marketing from Columbia College. With marketing's influence in society, combined with ever-evolving technology, you'll be well-prepared to excel in diverse industries like corporate, government, and non-profit organizations.

Where You Can Take Classes

At Columbia College, our flexible options make it easy to adapt to changing circumstances and pursue your education wherever life takes you. Many of our degrees are offered 100% online. If you prefer a traditional classroom experience, you can attend selected classes at our nationwide locations or at our main campus in Columbia, Missouri. Students at all locations will engage with multiple learning methods, including online and virtual while completing their degree.

Online Programs

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Classes Available In Seat

Day Campus - Columbia, MO Evening - Columbia, MO