Shift Happens (original) (raw)

A 1973 multiple-exposure portrait of Thomas KuhnBill Pierce, Time Life Pictures, Getty Images

If you’ve seen that bumper sticker, you’ve seen what our culture has made of one of the central ideas in Thomas Kuhn’s The Structure of Scientific Revolutions, published 50 years and 1.4 million copies ago. For the marketers and boosters of personal transformation who casually talk about paradigm shifts, the phrase designates not just a gestalt switch that casts things in a new light, but a world so insubstantial that it can be thoroughly transformed by a single idea. Tomorrow there may be another paradigm shift, and another after that. There is thus no real progress, just a new bubble as good as the old bubble.

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