Apple (original) (raw)

Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:

Latest from today

Articles

Resources

Video on demand

First Person Meets… Manu Gopinath: Saying yes to everything

We meet Manu Goppinath, who tells us how he transitioned from spending his early years in a small town in India, to being President of a global organization with 30,000 employees. He explained how he wasn’t initially keen to work in IT, hoping to use his engineering degree to support a career in sales. But the right leadership in the right organization saw him develop the technical, business and – critically – people skills to grow into the role of global leader. He tells us how he learnt to say ‘yes, but…’ to all opportunities, and that he considers his greatest achievement to be building and leading teams of great people.

Oct 20, 2025 37 mins

Careers

Explore a topic

Show me more