Custobar - The marketing platform for e-commerce & omnichannel retail (original) (raw)
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Unlocking the Power of Loyalty: Building Lasting Relationships
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Personalised marketing with the power of data
Custobar, the European CDP and marketing platform for omnichannel and online retail, elevates your customer data to create personalised marketing, customer experience and loyalty across channels.
With customer data to omnichannel success
Custobar seamlessly integrates data from online and offline sales channels, offering an ideal solution for e-commerce and omnichannel retail businesses aiming to excel in data-driven marketing. Let us help you to become an expert, leveraging customer data and marketing automation to generate revenue.
300+ companies over the world trust Custobar, the market leader in Finland
Success stories
From mass email marketing to a winning targeted marketing strategy with customer data
Effective sports and events marketing with Custobar
How Clous Mode achieved a 9% Conversion Rate through strategic campaign targeting
Doubling revenue with Custobar – Ströh's success story
What our clients say
More than 300 businesses have chosen Custobar as their marketing platform. These businesses have identified the need to know their customers and realised that the key to successful targeted marketing is the effective use of customer data.
63%
increase in repeat customer revenue through personalised marketing
La mer
12,7%
conversion rate targeting specific customer segment
Ruohonjuuri
Blog
Explore Custobar's new Campaign Actions view
It's here: the new Campaign Actions view, now available in beta! Whether you're a seasoned Custobar pro or a casual campaign creator, this update promises to make your marketing life easier to organise.
Introducing Custobar's integration with Meta Lead Ads
Are you ready to turn your leads into loyal customers? We're excited to announce another interesting marketing integration: Custobar's new integration with Meta Lead Ads. Why stop at capturing leads when you can fully unlock their potential within Custobar?
Custobar's Magento plugin just got smarter: now supports Adobe Commerce 2.4.8
We’re excited to announce that Custobar’s Adobe Commerce (Magento) integration has been updated to support Adobe Commerce version 2.4.8 and PHP 8.4.
All benefits at a glance
Gathering data from all touchpoints
Custobar gathers and standardises customer data from online and offline touchpoints, consolidating this information within a single platform. This approach simplifies data accessibility and enhances the ability to understand and engage with customers.
Identifying customer segments
By utilising insights and analyses, businesses can identify and target the most promising customer segments more effectively. This strategic approach enables the selection of specific groups directly for campaigns, ensuring marketing efforts are more focused and potentially more successful.
Visualisation of data to uncover insights
Custobar's data visualisation takes the complexity out of large data sets, converting them into user-friendly charts, graphs, and maps. This innovative approach simplifies data analysis and uncovers hidden insights and trends that might not be immediately obvious. By making data more accessible and understandable, Custobar enables businesses to make informed decisions based on real-time data analytics.
Reaching customers across channels
The multichannel capability lets businesses engage customers across various channels, catering to consumer preferences. Customers can be reached through email, SMS, WhatsApp, Google Ads, and Meta ads. By using these channels, companies can reach a wider audience effectively and improve customer experience by offering multiple interaction touchpoints.
Tailoring communication to individual needs
Personalised newsletters and tailored content are an effective way of creating a positive customer experience. By catering to individual preferences and interests, businesses can increase customer loyalty and reach higher levels of customer activation – resulting in more sales and an increase in the customer lifetime value.
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Download the webinar recording
Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Download the recording and watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers. Learn from Heidi, eCommerce Manager at Ruohonjuuri, how to leverage customer insights to create winning marketing strategies that resonate with your audience and drive results.
