Amazon Prime Day 2026 is coming and these early deals could save shoppers big (original) (raw)

Amazon Prime Day 2026 starts on June 23, but shoppers can already take advantage of a range of early deals

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Amazon's annual Prime Day event has become one of the biggest dates in the online shopping calendar, with millions of products typically discounted across a wide range of categories. Each year, Prime members eagerly await the sale in search of savings on everyday essentials and big ticket purchases alike.

Amazon Prime Day is returning this month, with the retail giant bringing its annual sales event forward compared with previous years and offering four days of discounts across thousands of products. The shopping event has traditionally been held in July, but Amazon has confirmed Prime Day 2026 will begin on June 23.

The earlier date gives shoppers the opportunity to stock up on summer essentials, garden items and holiday purchases ahead of the school break. Find out more below.

When is Amazon Prime Day 2026?

Amazon Prime Day 2026 will run from June 23 until June 26, with deals going live from 12am on June 23 and remaining available until 11.59pm on June 26. Throughout the four-day event, Amazon says customers can expect a constantly changing selection of offers across technology, homeware, beauty, fashion and more.

How to shop Prime Day deals

Prime Day discounts are exclusively available to Amazon Prime members. Customers can sign up for Prime at any point before or during the event and receive immediate access to the deals.

Alongside exclusive discounts, Prime membership includes free next day delivery on eligible purchases and access to Prime Video. During Prime Day, Amazon will also offer 50% off selected paid films and television shows through its streaming platform.

This year's event will feature themed promotions including Top 100 Deals, Epic Prime Deals and limited time offers on newly launched products. Amazon has also confirmed that personalised deal recommendations will be available, helping shoppers discover offers based on their browsing and purchasing interests.

Early Prime Day deals already available

Although the main event does not begin until June 23, Amazon has already launched a number of early discounts. Check out our top picks below.

Tassimo by Bosch My Way 2 Coffee Machine - was £99.99, now £59

One of the standout early deals is the Tassimo by Bosch My Way 2 Coffee Machine, reduced from £99.99 to £59. The machine has a 4.7 star rating from 5,424 reviews.

The coffee machine allows users to personalise temperature, volume and intensity settings. It also uses Intellibrew technology, which reads each drink pod's barcode to automatically prepare the ideal beverage.

Customers can choose from more than 50 drinks, including Costa coffees and Cadbury hot chocolate, while a BRITA water filter and 1.3 litre water tank are also included. One buyer hailed it a 'very versatile coffee maker', however someone else pointed out that the machine is 'not compatible with other coffee pods', only Tassimo.

Quictent 3x3m Pop Up Gazebo - was £119.99, now £72.24

Garden shoppers can save 40% on the Quictent 3x3m Pop Up Gazebo, which has dropped from £119.99 to £72.24. The gazebo has a 4.3 star rating from 616 reviews, with a handful of delighted buyers declaring it 'easy to assemble', however one shopper reported an issue with the Velcro which 'ripped away from the canopy'.

The gazebo features include four removable sidewalls, mesh windows, three adjustable height settings and a waterproof canopy with UV50+ protection. The powder coated steel frame is designed for durability, while the pop up system allows assembly in under 10 minutes.

adidas Crazyquick Boost Padel Shoes - was £140, now £48

Sports enthusiasts can pick up the adidas Crazyquick Boost Padel Shoes for £48, down from £140. The footwear currently holds a 4.1 star rating from 68 reviews.

A delighted buyer rated them five stars and said: "Perfect shoes for Padel, lightweight but with excellent support." The shoes feature a BOOST midsole, textile and synthetic upper, Adituff toe protection and an Adiwear outsole.

Lee Men's Extreme Motion Jeans - was £65, now £31.50

Amazon has also reduced the price of Lee Men's Extreme Motion Jeans from £65 to £31.50. The jeans have earned a 4.4 star rating from more than 3,220 reviews, with one fan declaring them the 'best jeans I've ever owned'.

They feature a slim fit design, classic five pocket styling and stretch fabric designed to provide greater comfort and freedom of movement. It's worth noting one buyer found the colour was 'way darker than the picture'.

Remington Proluxe Ceramic Hair Straightener - was £109.99, now £34.99

The biggest percentage saving among the early deals comes on the Remington Proluxe Ceramic Hair Straightener, reduced from £109.99 to £34.99. The styling tool has a 4.5 star rating from 936 reviews, with one impressed buyer commenting: "Salon-quality results at home."

The straightener features Intelligent OPTIheat technology, nine heat settings and what Amazon describes as 'One Pass Styling', giving users 50% straighter hair in 'just one pass'. It also comes with a five year guarantee.