Decision Analyst: Marketing Research & Advanced Analytics (original) (raw)
Global Marketing Research
and Analytics
Creating Winning Strategies
Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:
Develop optimal marketing strategies
Build stronger brand equity
Optimize product quality
Increase advertising effectiveness
Improve package communications
Strengthen promotional programs
Accelerate new product development
Enhance customers’ experience and loyalty
Optimize marketing and distribution systems
Our Services Include
Industry Experience
About Us
Our Creed
Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors.
We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
Our Philosophy in 30 seconds
Latest News & Blogs
23 June 2025
How Amazing Is My Concept?
Ask 10 different market insights professionals how they manage concept testing, and you’re liable to get 10 different answers. There likely isn’t a singular correct answer. Some options are going to be better than others, but any testing is better than just guessing.
17 June 2025
Elevate a Commodity to Premium Status
Elevating a commodity product to a premium brand is all about highlighting differentiation and creating perceived value beyond the basic functional promise of the product. This work requires a deep understanding of the target audience.
05 June 2025
New Product Concept Testing (And The “Uniqueness” Paradox)
A well-designed new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company’s ability to develop successful new products or services. Here are some best practices to guide development of a new product concept testing system.
08 May 2025
Segmentation Selection Criteria
After developing many segmentation solutions, researchers are left with the conundrum of deciding which solution is optimal. While selecting a good segmentation solution can and should consider statistical outcomes, relying only on mathematical results can cause problems – namely, base size and differentiation issues.
Marketing Research Resources
Free Stats Software
Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Marketing Research Library
Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Press
Keep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Decision Analyst is ISO 27001:2022 Certified
Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
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We Are Here To Help
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truth—so that our Clients can make informed and confident decisions to grow their businesses and their brands.
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