Decision Analyst: Marketing Research & Advanced Analytics (original) (raw)
Navigate the Future
with Analytic Vision
Qualitative Explorations, Quantitative Studies, and Analytics
That Answers Business Questions
By Developing a Deep Understanding of the Consumer.
Strategic Marketing Research and Advanced Analytics Global Solutions to Marketing Problems
Solving Business Problems
Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies:
Optimize marketing strategies.
Build stronger brands.
Enhance customer experience.
Boost advertising effectiveness.
Improve package communication.
Accelerate new product development.
Perfect product quality.
Drive Growth.
Decision Analyst helps companies solve Marketing Strategic Product Advertising Branding problems.
Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.
Our
Brand Consulting
Brand growth can be driven by an understanding of cause and effect.
Focus Groups
An ideal exploratory technique due to the free flowing and spontaneous thoughts.
Online Qualitative
Qualitative research is a search for deeper meaning and hidden motives.
Pricing Research
The goal of pricing strategy is to maximize the return on brand investments.
Product Testing
Achieving product superiority is the best way to build brand share.
Sales Forecasting
Analyses and forecasts can help understand the forces that drive sales.
Latest &
(Full) Service With A Smile
Here is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
Research Resources
Free Stats Software
Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Press
Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.
Library
Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Newsletter
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Our
For over 45 years, the firm has delivered competitive advantage to clients throughout the world.
"We have partnered with Decision Analyst and have benefitted greatly from their expertise and experience. They spend a lot of time to understand the business, category, market and use state-of-art analytics techniques to analyze the data. The recommendations and insights are, thus, customized and actionable. Their campaign testing tool SellingPower has helped reach our core target better and it has really impacted our business."
Decision Analyst’s extensive knowledge and experience with segmentation was great. We have received fantastic support from everyone there. We have a better understanding of our target segments and are planning targeted campaigns. The workshops (kick-off and activation) were effective in engaging all our stakeholders.
Insurance & Financial Industry
The Decision Analyst team is my go-to resource for menu development testing. Whether it’s preliminary concept testing or late-stage taste testing, they are experts in the food and beverage space. The team is quick and responsive, with a keen eye for detail.
Restaurant
Decision Analyst provided the best strategic insight and guidance to understand the perception of our brand among diverse generations and ethnicities. The learnings helped us shape a new approach to how we engage and message. I was grateful for the leadership of the research team.
Non-Profit Organization
I have worked with the Decision Analyst Market for over 2 decades. I consider them less a vendor than a trusted partner. Their deep knowledge in all phases of market research projects, combined with their profound customer focus, have been instrumental in nurturing our enduring business relationship and my unwavering customer loyalty.
B2B Services
Decision Analyst is ISO 27001:2022 Certified
Decision Analyst is committed to the highest quality standards and maintains its certification to ISO/IEC 27001:2022 the international standard for information technology and information security management. Learn More about our security practices.
