AriBanks - Hobbyist, Photographer | DeviantArt (original) (raw)

Building DeviantArt's ARG

Dec 4, 2018

Before DeviantArt Eclipse would be revealed to the world (or even officially named!), the Marketing team was already contemplating how to publicize it. What could we do that was exciting, fun, and community-oriented...while not being able to reveal anything about what we were promoting? The answer came from our bucket list: an ARG! “When we were initially brainstorming, we threw around a ton of crazy ideas, but we kept coming back to an idea of having something mysterious and fun for the community to solve that would reveal DeviantArt Eclipse,” said @danlev. “We've done puzzles and scavenger hunts in the past and they've always been pretty popular. We kept playing around with ideas and our ideas became more and more elaborate until we realized that we should develop a whole storyline, characters, and a bunch of puzzles.” “I love puzzles and stories and adventure and secrets, so an ARG was right up my alley,’ said @mattbmattb, our Puzzle Master. “I was OBSESSED with watching people