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creative

adjective

  1. having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention:
    In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.
    Research supports the claim that children are most creative in the early grades, before middle school.
    In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.
  2. resulting from originality of thought, expression, etc.; imaginative:
    creative writing.
  3. originative; productive (usually followed by of ):
    Marx believed that labor alone was creative of value, not property ownership.
  4. Facetious. using or creating exaggerated or skewed data, information, etc.:
    creative bookkeeping.

noun

  1. the people who design and produce artwork, video, copy, etc., for a business, typically in service of advertising and other aspects of marketing:
    Creative really hit this one out of the park—we’ve doubled our conversion rate almost overnight.
  2. material made for advertising and other aspects of marketing, as a billboard, video ad, or web page design, or the activity of designing and producing it:
    In our latest campaign for a luxury services client, we used an AI platform to fine-tune creative based on user behavior.
  3. a person who is an artist, writer, designer, etc., typically one employed by a business to work in advertising or other aspects of marketing:
    You’ll have to hire at least one new senior-level creative to keep up with the client’s expansion plans.

/ kriːˈeɪtɪv /

adjective

  1. having the ability to create
  2. characterized by originality of thought; having or showing imagination
    a creative mind
  3. designed to or tending to stimulate the imagination
    creative toys
  4. characterized by sophisticated bending of the rules or conventions
    creative accounting

noun

  1. a creative person, esp one who devises advertising campaigns

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Example Sentences

For its own safety, California will need creative new policies that can stand on their own.

Nkasi says he has intentionally taken a manual and creative approach to using AI in his music, primarily using it to generate samples.

Survivors have been using creative expressions of their experiences to try to help encourage more people to seek help and contribute testimonies.

“They really reassured me that I had creative control over Wisp, that I would make the calls,” Lu said.

What was the creative opportunity you saw in making this movie?