sky-high in many respects: efp strongly committed to promoting european cinema in asia in many ways 01.10.24 The well-established EUROPE! HUB, joint umbrella of EFP (European Film Promotion) and Unifrance at the Asian Contents & Film Market (ACFM, 5-8 October) in Busan, South Korea, is once again turning into an eventful business spot for international buyers who are looking for what’s new from Europe.