FREE Consumer Behavior Essay (original) (raw)

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertising and selling. It actually includes a good deal more. Modern marketing is most simply defined as directing the flow of goods from producers to customers. In order to answer this question fully we must define consumer goods which means goods that are used or bought for use primarily for personal, family, or household purposes. The essay outlines the contributions of marketing through fast moving consumer goods. Promotion, which works hand in hand with marketing a product, allows the product to be relayed to the right consumer through campaigns. Market research must be completed to find a target audience which is used for promotional and advertising reasons. The last part of the scheme is the actual advertising of the good which pulls the consumer into the store. Marketing has had an influential impact on fast moving consumer goods through abroad range of activities including, promotion, market research, and advertising. Promotion is used to communicate information about goods and services to target market audiences thereby facilitating the exchange process. Promotion plays an important role in informing, educating, persuading and reminding customers. The promotional mix is adjusted according to the organizations promotional objectives and its marketing situation. Generally, in consumer's services, marketing and advertising will be by far the main component and the most expensive. Promotion is essentially about communication. Target audiences need to receive information about goods and services before they can begin to consider making a purchase.

1. Advertising and Consumerism

Freud's teachings dismantle the assumption that consumer choice and behavior is different from normal choice and behavior. ... Bernays strengthened Freud's application of consumer behavior by establishing the idea of collective or group mind, which he believed exhibited the vast possibilities of behavior manipulation in the market. ... The irrational forces of the id drive our behavior, and advertising seeks to harness those energies to drive consumer decision. ... Past consumers, and consumers today, are purchasing subjective effects rather than a mere product. ... According to Freu...

2. Consumer Behavior

Consumer Intentions Consumer Intentions are very important aspects of a marketer's career. ... It is important for a company to take consumer intention into major considerations. Marketing research is a tool that helps marketers better understand Consumer Intentions because with research a company can get a better grip on how consumers might react to their product. ... According to roger Blackwell author of Consumer Behavior, and intention is "[a] subjective judgment about how individuals will behave in the future." Asking Consumers what they plan to do into the future is one of ...

3. Our Consumer Society

The rise of the consumer culture is a phenomenon characterizing the 20th and 21st centuries, where the economy depends on the population's spending on goods and services. ... There is a psychological impact of consumerism that promotes destructive values. ... Increased consumerism evidently comes at a steep price: in pursuit of acquiring a higher social position in such a way, consumers might not have the necessary financial support and go into debt, which can potentially lead to serious consequences. ... Consumerism encourages a highly wasteful behavior, eventually leading to a lock ...

4. Behavioral Economics Essay

This paper explains and displays the behavior of consumers and producers who are not necessarily financial maximizers in different situations, as well as why people make decisions irrationally. ... (Lambert, 2006) Behavioral Economics Research Borrowing aspects of both psychology and economics, the current belief of behavioral economics is that emotional biases often avert people from making rational decisions, despite their best efforts. ... The article showed that "Free" is a word that claimed to be an extremely strong lure that attracted more consumers. ... If consumers were t...

5. Consumer Behavior

The main aim of consumer behavior is to identify the consumer's wants and needs. It wants to know how the consumer behaves before and after the product's launch. ... There are some consumers who stick to a particular brand for a particular product. ... There are some consumers when they buy a particular product they just fall in love with it. ... The product should be advertised in such a way that it attracts the consumer's attention. ...

6. Consumer Behavior - Students and Restaurant Selections

Based on the survey the following were held to positively influence the behavior. ... Combination of effort and value leads to behavioral intention. ... People generally have the tendency to show variety-seeking behavior when it comes to restaurant. ... The segment is largely fuelled by young consumers aged 14-45 years. ... Consumer Behavior: There are many literature articles concerning the selection of restaurants. ...

7. Understanding the buyer behavior of organic food consumers a

Understanding the buyer behavior of organic food consumers and behavioral segmentation of potential buyers NAME: Institute: Jamnalal Bajaj Institute of Management Studies (JBIMS) Mumbai Specialization: Marketing Understanding the buyer behavior of organic food consumers and behavioral segmentation of potential buyers Executive summary 1.0 Definition of organic foods Organic foods are minimally processed to maintain the integrity of the foods without artificial ingredients, preservatives or irradiation 2.0 Analysis of buyer behavior Analysis of buyer beh...

8. Consumerism in Inida

Possibly the most challenging concept of the market is to deal with understanding behavior. ... The Indian middle class provides the biggest advantage to the consumer culture, and with their buying behavior it is hoped that it will continue for the future. ... These different items all combined are all the factors affecting consumer behavior. ... Some of the cultural influencing consumer behavior is the buyer's culture; the consumer's role in buying product is the biggest influence on behavior. ... Health care will be prominent in the upcoming years and will lead to increase in chang...

9. Oward A Personology Of The Consumer

Personality research has long been a fringe player in the study of consumer behavior. ... Understanding the individual person in his or her role as a consumer should be a key issue in the study of consumer behavior, but in order to realize this vision the scope of personality research has to be broadened. ... The Handbook of Consumer Behavior (Robertson and Kassarjian 1991) contains chapters on probabilistic models of consumer choice behavior, neo-Pavlovian conditioning, and the role of psychophysiology in consumer research, but no chapter on personality research. ... The lack of intere...

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