Quality assurance - Expert Self Care (original) (raw)

“Quality isn’t just a process – it’s a promise. Every app we create must be something we’d trust for our own patients, families, and friends.” Dr Knut Schroeder, Founder & Director, Expert Self Care

Quality you can count on.

When you share a health app with your community, you're putting your organisation's reputation behind it. That's why every Expert Self Care app goes through a structured, independently verified quality process – so you never have to wonder whether it's safe to share.

Trust starts with quality, and quality starts with details. That's why we create apps that are:

• Accurate - grounded in the best available evidence.
• Safe - compliant with NHS and established best-practice digital health standards.
• Inclusive - accessible and easy for everyone to use.

This means you can feel confident that everything we deliver meets regulatory standards, stands up to scrutiny, and is fit for purpose – helping you support your people with complete assurance.

How we ensure quality.

When we create apps, we follow a planned, systematic approach at every stage – from first idea to final release:

• Evidence-first design – aligned with the NICE Evidence Standards Framework for Digital Health Technologies.
• Editorial excellence – clear, accurate, accessible content written and reviewed by health professionals and experts by experience (learn more on our Editorial page).
• Structured sign-off – based on the 'PIF Tick' quality mark for trustworthy health information.
• User-friendly design – guided by Apple Human Interface Guidelines and WCAG 2.1 accessibility standards.
• Safety and security built in – no personal data collection, plus Safety Cases and Hazard logs completed for all applicable apps

Each stage is documented, reviewed, and approved – so every app is safe, robust, and ready to share with confidence.

Independent assurance

We don’t just set high standards – we invite others to check we’re meeting them.

• PIF Tick certified - the UK's only independently-assessed quality mark for trustworthy health information.
• ORCHA-reviewed - consistently rated well above benchmark for quality and safety.
• DTAC-compliant - meeting NHS standards for clinical safety, data protection, usability, and interoperability.

External reviews help us stay transparent and accountable – giving you confidence that every assurance claim is independently verified.

Continuous improvement.

Quality isn't a one-off achievement – it's an ongoing process. We build continuous feedback loops and improvement into everything we do:

• In-app feedback – simple, anonymous forms built into every app.
• Expert and partner input – regular feedback during and after development.
• User reviews – active monitoring of app store comments and ratings.
• External reviews – incorporating recommendations from independent assessments like ORCHA.

Want to know more?

If you'd like to learn more about our quality assurance process – or see how we embed safety and evidence at every step – we'd love to hear from you. Get in touch.