“Nouvelle Antique Haas” aka “Neue Haas Grotesk” aka “Helvetica” promotional, by Fritz Büler, Walter Bosshardt, 1959 (original) (raw)
Herb Lubalin Study Center By: Herb Lubalin Study Center
“Nouvelle Antique Haas” is the French name for it. Antique was a classification for the Grotesks in France.
Alternate version of this in an ad: www.flickr.com/photos/sebhayez/4620970970/
Some of Fritz Büler's work: www.moma.org/collection/artist.php?artist_id=856
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Uploaded on July 29, 2011
Taken on July 29, 2011