Brand Resource Center | Brand elements (original) (raw)

Brand element guidelines

If you’ve received permission to use our logo, product icons, or other trademarks, follow these guidelines.

The Google logo can only be used if you have an existing partnership or sponsorship and you’ve reached out to your Google contact to secure formal approval from the Google brand team.

The logo must never be used in a way that implies an endorsement or affiliation with Google where such a relationship does not exist, such as being featured on the cover of a book or in a TV commercial.

Google or product names
You may use the Google name or one of our product names in plain text to indicate that your product or service integrates with, is designed for, or relates to a Google product or service.

However, all references must be honest and accurate, and you can’t incorporate these names into your own name or imply an endorsement by Google. Read our full trademark rules and terms for more information. For information about how to use the Google name and other brand elements in your book or other publication, read our guidance for Books, Articles, and Other Content.

Product icons

In most cases, you’re welcome to use our icons in your materials, but make sure to keep the relationship between our products truthful and clear.

You may use small depictions of our Google product icons for educational or informational purposes to indicate that your product or service integrates with, is designed for, or is related to a Google product or service – but you can’t imply affiliation with or endorsement from Google.

Additional approval may be required

Some Google products, like Android, Google Nest, and Google Assistant, may have specific guidelines or restrictions and require additional approval, depending on your use. Device manufacturers (phones, tablets, laptops, TVs, speakers, etc.), retailers, and other co-marketing partners should visit thePartner Marketing Hub for more information.

You may not use the Google brand colors in your own materials, outside of approved Google logos, icons, or badges.

Not what you need?

View all of our guidance on using Google brand elements