Rihanna’s Fenty Hair Is Finally Available to Shop at Sephora (original) (raw)

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Rihanna added the long-awaited hair category to her Fenty Beauty empire on June 13: Fenty Hair, intended for all types, textures and routines. And as of September 3, the full product line is available to shop on sephora.com and at all of Sephora’s North America locations. This marks Fenty Hair’s first retail expansion since launching exclusively at fentybeauty.com.

“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it,” says Rihanna of the expansion. “Hair is one of the most fun parts of beauty – I’ve had every hair color, style, cut. I love to switch it up. But to do that, you need to make sure your hair is healthy. Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.”

The collection of shampoo, conditioner, treatments, stylers and tools is joining Sephora’s complete selection of Fenty Beauty, Fenty Skin and Fenty Eau de Parfum. Fenty Hair is clinically tested, vegan, sulfate-free, silicone-free and features the Replenicore-5 signature formula: a proprietary, potent blend of amino acids, proteins, and antioxidants, to help repair, strengthen, hydrate, smooth and protect at every step.

Shop a handful of the most popular products and value sets below, and check out the full assortment of Fenty Hair at sephora.com. Plus, through September 19, Sephora is hosting its One-Day Deals event, offering 50 percent off different best-selling makeup, skin care and hair care products each day.

Fenty Beauty by Rihanna The Mini Maintenance Crew Universal Start'R Kit

Fenty Beauty by Rihanna The Mini Maintenance Crew Universal Start’R Kit

$66 value

Fenty Beauty by Rihanna The Protection Posse Limited-Edition Set

Fenty Beauty by Rihanna The Protection Posse Limited-Edition Set

Instant Damage Repair Treatment + Heat Protectant Set; $34 value

Fenty Beauty by Rihanna The Rich One Moisture Repair Shampoo

Fenty Beauty by Rihanna The Rich One Moisture Repair Shampoo

For all hair types.

Fenty Beauty by Rihanna The Rich One Moisture Repair Conditioner

Fenty Beauty by Rihanna The Rich One Moisture Repair Conditioner

For fine to medium hair.

Fenty Beauty by Rihanna The Richer One Moisture Repair Deep Conditioner

Fenty Beauty by Rihanna The Richer One Moisture Repair Deep Conditioner

For medium to thick hair.

Related: Selling Celebrity: The Top 30 Stars Minting Cash From Beauty, Booze and Snack Brands

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