Tom Brady’s $740,000 Jacob & Co. Watch Is Among the Status Brands at Super Bowl LIX (original) (raw)

Football fans may be tuning in to watch who will be victorious in Super Bowl LIX in New Orleans, but eagle-eyed (pun-intended) viewers also are on the lookout for the status brands seen on players, sports analysts and the stars in attendance.

Kansas City Chiefs tight end Travis Kelce kicked off a social-media frenzy when he arrived at Caesars Superdome on Sunday afternoon in a look that was teeming in 1970s inspiration. A custom suit by Mike Amiri, who founded his Amiri brand in Los Angeles in 2014, Kelce’s mahogany-toned look featured an elongated jacket, flared pants and an open-collar lurex shirt, the ensemble inspired by a design that premiered on Amiri’s fall runway in Paris on Jan. 23. Taylor Swift’s significant other also accessorized his ensemble with Amiri accessories, including a brooch crafted of a genuine rose bloom dipped in 24-karat gold.

Travis Kelce in a look by Los Angeles-based label Amiri. Getty Images

Shortly before the National Anthem and other festivities, including a tribute to New Orleans musicians led by Harry Connick Jr., Fox Sports lead NFL analyst Tom Brady offered commentary about the game in a sleek gray suit, though viewers’ eyes likely immediately went to the glint of yellow sparkle peeking out from his jacket. That was Jacob & Co.’s Caviar Tourbillon in Yellow Sapphires, part of a limited-edition collection of 18 timepieces rendered in different gemstones. The watch Brady is wearing retails for $740,000 and features an exclusive manually winding caliber and a one-minute flying tourbillon, both housed in a 47mm case of 18-karat yellow gold and fully embellished with 424 yellow sapphires.

Jacob & Co.’s Caviar Tourbillon in Yellow Sapphires; a detail view of Tom Brady’s wrist. Courtesy of Jacob & Co.; Michael Owens/Getty Images

“Tom Brady is the epitome of excellence, both on and off the field,” Benjamin Arabov, CEO of Jacob & Co., said in a statement released minutes later. “We’re thrilled to see him wearing two of our most prestigious timepieces on the biggest stage in sports. The … Caviar Tourbillon [embodies] the precision, luxury and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.”

To sing a jazzed-up version of “The Star-Spangled Banner,” Jon Batiste wore an all-black ensemble by Paul Smith, styled by Jason Rembert and including the British label’s Soho Tailored-Fit wool suit and Tailored-Fit cotton Artist Stripe cuff shirt. Batiste accessorized his suit with Tiffany & Co. jewels, including a pair of the house’s iconic Jean Schlumberger Bird on a Rock brooches, one featuring a diamond of 12-plus carats and the other a citrine of more than 60 carats, both set in yellow gold and platinum.

Jon Batiste sings “The Star-Spangled Banner” in a Paul Smith suit and jewelry by Tiffany & Co. Cindy Ord/Getty Images

Other style notes seen Sunday afternoon in New Orleans: Philadelphia Eagles quarterback Jalen Hurts arrived at Caesars Superdome carrying the Empire travel bag by Coach, while Eagles running back Saquon Barkley accessorized with Jacob & Co., the brand’s $348,000 Astronomia Solar Zodiac watch and a 76-carat diamond tennis bracelet.

Philadelphia Eagles quarterback Jalen Hurts carries a Coach bag into Caesars Superdome. Chris Graythen/Getty Images