Brand Disruption Archives (original) (raw)
Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers how to navigate permanent disruption and educate and train ad media sellers to better serve this new cohort of disruptor brands.
Conference - Glen Cove, New York
The 2026 IAB Video Leadership Summit convenes senior leaders across the video ecosystem for a strategic, working forum to shape the future of digital video and CTV. Building on insights from the IAB Annual Leadership Meeting and last year’s summit,...