IAB Insights Engine Archives (original) (raw)

The IAB Insights Engine, powered by Attest, is an on-demand, quick-turn research platform designed to enable IAB to gain rapid understanding of topical B2C and B2B industry issues. Leverage the power of your trusted IAB Research team to obtain real-time insights, including:

Test & Optimize Campaigns: Validate creative, messaging, and brand positioning
Brand Sentiment: Quick-turn trackers/pulse checks to monitor awareness, perception, purchase intent
Audience Insights: Understand consumer/advertiser attitudes toward emerging trends (like AI ads)
Evaluate New Products/Innovations: Test demand for ad formats, features, or pricing strategies
Fuel Thought Leadership & PR: Generate proprietary data to power industry reports, press stories,
executive commentary, and conference presentations. Support bylines, POVs, and exec commentary
Strengthen Sales Strategy: Equip sales with fresh insights supporting pitches, proposals, GTM narratives
Support Executive Decision-Making: Deliver fast, independent insights to inform key meetings and strategic planning. Capture real-time industry sentiment during periods of market change or disruption.

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