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Workshop - IAB
Artificial Intelligence is actively reshaping how work gets done across the media ecosystem. Agencies, brands, publishers, and ad tech companies are all experiencing change across content, creative, planning & buying, measurement & attributio...
FREE - Member
$49 - Non-Member
Workshop - IAB
Since the last major industry update in 2010, streaming and CTV, programmatic automation, AI-driven optimization, first-party data strategies, and new privacy regulation have fundamentally reshaped how advertising is bought, sold, measured, and deliv...
Workshop - IAB
Despite its reach, engagement, and proven ROI, digital audio is one of the most underutilized channels in media planning. This is due to often being excluded or underrepresented in Marketing Mix Models (MMM) because of inconsistent, incomplete data. ...