Enabling growth for our People, Brands, Agencies, Publishers, Platforms (original) (raw)
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With concerns about unethical practices commonplace in the global influencer industry, the IAB SA Influencer Marketing Committee, in collaboration with ARB, has launched the country's first Content Creator Charter. We spoke to Bizcommunity ...
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In collaboration with the Advertising Regulatory Board, the IABSA Digital Influencer Marketing Committee has released the South African Content Creator Charter to help guide the content creator and digital influencer sectors in building a healthy and trustworthy industry.
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2024 IAB Online AdSpend Report: Now released
This year’s IAB SA-PWC Online Adspend Report shows a significant increase in digital advertising in South Africa. This rise is driven by business-oriented trends and confirms last year’s forecast of a greater expansion of online advertising. Our Press Release gives more details. IAB members can access the full report in the Members’ Portal.
The Bookmark Awards 2024 – Tickets Now Open!
IAB Actionable Insights #55: Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping
Join us at 11am on Thursday 24 October 2024 for another stimulating session as we delve into the world of immersive storytelling, experiential marketing, and interactive brand experiences that captivate audiences and foster deeper engagement and brand loyalty.
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IAB Global Content: Online News - The Halo Effect, Keyword Blocking, and the Road Forward
We share a video from IAB Global on the importance of supporting news, the “halo effect” for brands when advertising in news, the blockers to greater news ad investment, and what’s next in convincing brands that news drives outcomes.
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IAB Global Content: Attention Measurement Toolkit
The IAB’s Global Attention Task Force has developed a series of resources to guide and educate the industry on recent advancements in attention measurement. As digital advertising evolves, understanding and quantifying attention is crucial for optimising campaign performance and making informed business decisions. Access the IAB’s Attention Measurement Explainer Series here.
IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
South African Content Creator Charter
The rapid growth of the South African creator economy and influencer industry has seen the need for marketers, content creators and their audiences to come together to build an industry that has integrity, is inclusive and shows transparency. To assist in guiding the industry towards this goal, the IABSA Digital Influencer Marketing Committee, in...
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