Privacy Center - Index Exchange (original) (raw)
Index Exchange is a global digital advertising marketplace. Our technology (the Index Exchange Platform) helps our clients deliver advertising to you. The Index Exchange Platform hosts digital auctions that help our clients buy and sell online ads (collectively, our Platform Services). These ads can be found on websites, mobile applications (Apps), or video programming services, such as streaming apps on Smart TVs (collectively, Digital Properties).
As with any exchange platform, we act as an intermediary between buyers and sellers. Throughout this Policy, we refer to our clients that sell ad space as Publishers. Publishers own or operate the Digital Properties you may use or visit. We refer to clients that buy ad space (for example, advertisers) as Buyers. Buyers may include Demand-Side Platforms (DSP), Data Management Platforms (DMPs) and other partners (collectively, Demand-Side Partners). Demand-Side Partners act as additional intermediaries in the digital advertising supply chain that connect advertisers to Index Exchange to serve relevant ads to you on the Publisher Digital Properties you visit. Demand-Side Partners liaise with other Buyers, which also include advertisers (for example, brands), advertising agencies, and ad networks (collectively, Ad Partners). In summary, Index Exchange and Demand-Side Partners act as intermediaries that connect Ad Partners with Publishers to deliver relevant digital ads to you.