Arena officially changes its name to Sames Auto Arena (original) (raw)

Some new changes are coming to the local entertainment arena.

Recently an agreement was made between the city and Sames Motors to change the name from the Laredo Energy Arena to the Sames Auto Arena.

Staff at the arena have already started working on the rebranding process.

Employees have been working on changing out the old LEA signs and putting of the new Sames Auto Arena signs.

Tuesday was the first day that the changes have started to take effect.

It’s not just the signs that need to change, employees say they are also in the process of changing the website and emails.

All of the other changes will be phased in over the coming days with the new website set to launch later this week.

The big sign in front of the arena will still take about another six weeks before it goes up.

Sames purchased the naming rights for the next five years.

This will be the third time that the arena has had a name change; it was originally called the Laredo Entertainment Center when it opened back in 2003.