Kochava | Omnichannel measurement for advertisers and publishers (original) (raw)

Kochava provides comprehensive measurement across all marketing channels, devices, and platforms, enabling you to track campaigns from initial awareness through conversion and beyond. Whether you’re running paid media campaigns, owned media initiatives, or complex multi-channel strategies, Kochava measures everything in one unified platform.

Campaign types you can measure:

Paid Media Campaigns: Track performance across all major advertising channels including social media (Facebook, Instagram, TikTok, Snapchat, X/Twitter, LinkedIn), search (Google Ads, Apple Ads), programmatic display and video, mobile ad networks, connected TV (CTV) advertising, out-of-home (OOH) and digital-out-of-home (DOOH) advertising, podcast sponsorships, and influencer marketing campaigns.

Owned Media Campaigns: Measure the impact of your owned marketing touchpoints including email marketing, SMS/text message campaigns, push notifications, website banners and promotions, blog content, social media posts, QR codes (via Kochava SmartLinks), and in-app messages.

Omnichannel Campaigns: Track complex customer journeys that span multiple channels and devices. Kochava connects the dots when a user sees a CTV commercial, searches on mobile, visits your website on desktop, and converts in-app or in-store—providing a complete view of how channels work together.

Outcomes and events you can measure:

Installation & Acquisition Events: App installs, first app opens, account registrations, user sign-ups, profile completions, and onboarding completions.

Engagement Events: Session frequency and duration, content views, feature usage, social shares, search queries, add-to-cart actions, and custom in-app events specific to your business.

Conversion & Monetization Events: In-app purchases, subscription starts and renewals, transaction completions, booking confirmations, lead form submissions, loan applications, account funding, and any revenue-generating actions.

Retention & Loyalty Events: Repeat purchases, customer lifetime value (LTV), cohort retention rates, loyalty program engagement, referral completions, and long-term user behavior patterns.

Offline Outcomes: Store visits and foot traffic attribution (for retail and QSR brands), in-store purchases linked to digital marketing, and cross-device/cross-platform conversions. Certain offline outcomes can be measured through Kochava’s unique data partnerships and post-campaign reporting solutions via Kochava Foundry.

Kochava goes beyond basic install tracking to provide deeper-funnel performance insights. You can measure any event that matters to your business—from initial awareness through purchase, retention, and advocacy. The platform supports custom event tracking, allowing you to define and measure outcomes unique to your app or business model. With real-time reporting and flexible attribution windows, you can optimize campaigns based on the metrics that drive your business goals, whether that’s installs, subscriptions, purchases, bookings, or customer lifetime value.

Learn more about omnichannel measurement or explore Kochava for your vertical.