How can AI support contact center agents in handling complex or emotional customer issues? (original) (raw)

Last updated on Aug 10, 2024

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Contact center agents often face challenging situations when dealing with customers who have complex or emotional issues. These issues can range from technical problems, billing disputes, complaints, cancellations, or even personal crises. How can artificial intelligence (AI) support agents in handling these scenarios and delivering a positive customer experience?

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AI can provide real-time guidance

One way AI can help agents is by providing real-time guidance and suggestions during the call. AI can analyze the customer's voice, tone, sentiment, and context, and offer relevant information, solutions, or empathy statements to the agent. For example, AI can detect when a customer is frustrated or angry, and prompt the agent to use calming techniques or offer compensation. AI can also help agents find the right answers or resources quickly, reducing the need for transfers or callbacks.

AI can augment human intelligence and empathy

A fifth way AI can help agents is by augmenting their human intelligence and empathy. AI can not replace the human touch and connection that customers seek, but it can enhance it. AI can help agents understand the customer's emotions, needs, and expectations, and tailor their communication and service accordingly. For example, AI can suggest the best tone, language, and gestures to use, based on the customer's personality and mood. AI can also help agents personalize the customer's journey, by remembering their preferences, history, and feedback.

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