How do you do competitor analysis and outrank them in your affiliate marketing SEO? (original) (raw)
Last updated on Jul 11, 2024
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Competitor analysis is a crucial step in affiliate marketing SEO. It helps you understand what keywords, content, and strategies your rivals are using to rank higher and attract more traffic. By doing a thorough competitor analysis, you can identify gaps, opportunities, and threats in your niche and optimize your own website accordingly. In this article, you will learn how to do competitor analysis and outrank them in your affiliate marketing SEO.
Key takeaways from this article
- Engage with content:
Dive into your competitors' content strategies. Use analytical tools to evaluate the types of content that resonate with their audience and how they engage users. Then, tailor your content to fill in gaps and provide additional value. - Backlink quality:
Focus on the quality, not just the quantity, of backlinks. Study your competitors' backlink profiles for credibility and avoid low-reputation links that could hurt your ranking. Aim for high-quality backlinks to boost your site's authority.
This summary is powered by AI and these experts
Conduct thorough keyword research to identify which keywords your competitors are ranking for and analyze their content strategy. Use tools like Ahrefs, SEMrush, or Moz to evaluate their backlinks and domain authority. Create superior content by focusing on user intent and providing more comprehensive, valuable information. Optimize your on-page SEO elements, and build high-quality backlinks from reputable sources. Regularly update your content to keep it relevant and leverage social media to boost your visibility and engagement.
Research your competition. Learn where you win and the features that most of your customers consistently use. I use Ahrefs.
Analyze their keywords
The next step is to analyze their keywords and see what they are targeting and how they are performing. You want to know what keywords they rank for, what keywords they bid on, what keywords they use in their content, and what keywords they miss. You can use tools like SEMrush, Ahrefs, or Moz to get insights into their keyword research, difficulty, volume, and trends. You can also use tools like AnswerThePublic or BuzzSumo to find out what questions and topics their audience is interested in.
💡 "Words are, of course, the most powerful drug used by mankind." — Rudyard Kipling 🔍 Analyzing their keywords: Use tools like SEMrush, Ahrefs, or Moz to uncover what keywords they rank for, bid on, and use in content. Identify their strengths and gaps. Explore audience interests with AnswerThePublic or BuzzSumo to find trending questions and topics. 👍 Like if you believe in the power of targeted keywords!
💡 "Content is king, but engagement is queen, and the lady rules the house!" — Mari Smith 📚 Analyzing their content: Evaluate the types, formats, tone, and calls to action they use. Tools like BuzzSumo and Content Explorer help measure content length, quality, and engagement. Check originality and readability with Copyscape or Grammarly to ensure high standards.
The general rule of thumb is that you'll need to take the popular topics and add value in your own content. That's what most content marketing agencies do. Collect the content that is getting traffic and engagement, but dig deeper; find out why it is getting engagement. If it's sponsored or advertised as a paid link, you might be wasting your efforts. You can use SE Ranking which will create a full competitive analysis telling you about your competition's most popular pages.
We love SpyFu, which is a very useful tool, and it allow you to check the backlink profiles of your competitors. We also use SE Ranking, which does this automatically. Advanced versions of SEO software will tell you what your "keyword gaps" are; in other words: where your competitors are getting links from where you are not.
I'll use an example SAAS here called aivideo.com (not a real app) Go to AHREFS Open backlink explorer Put in Aivideo.com Identify a backlink that is coming from a review, for example "best ai video tools" Look at the target url it will probably have something like "ref=123" or "via=affiliateID" Go to the filters and filter target URL links that have "ref=" Now you have a list of all your competitors affiliate traffic. You can do this also for the affiliate networks. Impact.com for example uses PXF.io, SJV.io and many more domains to funnel all their affiliate traffic through Open backlink explorer put in pxf.io and hit search, now you have a list of all affiliates going through that domain.
💡 "Backlinks are the currency of the web." — Jon Cooper 🔗 Learn from their strategies—guest posts, partnerships, or content syndication. Tools like LinkMiner or Link Explorer can also uncover hidden opportunities by identifying broken or lost links, which you can turn into valuable connections.
Outrank them with your SEO
The final step is to outrank them with your SEO and see how you can improve your website based on your competitor analysis. You want to know what actions you can take, what results you can expect, and what metrics you can track. You can use tools like Google Analytics, Rank Tracker, or SERPWatcher to monitor your website traffic, rankings, and conversions. You can also use tools like Yoast SEO, All in One SEO, or Rank Math to optimize your website title, meta tags, and schema.
- It's a longterm goal - and you have to run your business from day one unless you have huge resources/investments behind you (and it will still take a long time). Create the strategy around short-term and long-term actions.
Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
- When it comes to backlinks, you will need to bear in mind that quality is more important than quantity. Just because most of your competitors are listed in a directory, it doesn't mean you should. Especially if it has a high spam score. (https://moz.com/help/link-explorer/link-building/spam-score) It can do more harm than good!
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