Your client wants to rush through research. Will taking shortcuts jeopardize project success? (original) (raw)

Last updated on Sep 24, 2024

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When your client insists on speeding through research, the concern for project integrity is real. To safeguard success:

- Assess the risk: Weigh the potential impact of limited data on project outcomes.

- Set minimum standards: Define critical information that must be collected, no matter what.

- Communicate consequences: Ensure the client understands the trade-offs of a hasty approach.

How do you handle requests to cut corners in research? Share your strategies.

Last updated on Sep 24, 2024

  1. All
  2. Marketing
  3. Market Research

Your client wants to rush through research. Will taking shortcuts jeopardize project success?

When your client insists on speeding through research, the concern for project integrity is real. To safeguard success:

- Assess the risk: Weigh the potential impact of limited data on project outcomes.

- Set minimum standards: Define critical information that must be collected, no matter what.

- Communicate consequences: Ensure the client understands the trade-offs of a hasty approach.

How do you handle requests to cut corners in research? Share your strategies.

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