How do you use data to identify and avoid fraudulent or low-quality affiliates? (original) (raw)
Last updated on May 17, 2024
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Affiliate marketing is a popular and profitable way to promote your products or services online. However, not all affiliates are created equal. Some may generate low-quality traffic, use fraudulent methods, or violate your terms and conditions. How can you use data to identify and avoid these bad actors and optimize your affiliate program? Here are some tips and best practices to help you.
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To detect fraudulent affiliates, you must log the quality of the traffic they bring to your website. It's important to keep track of your conversion rates, but also of the typical user behavior. Monitoring data points relating to user behavior allows you to flag suspicious traffic that comes with affiliate fraud.
By monitoring the conversion rate. If the conversion rate is too high, it’s likely an issue. With our clients, every sale is checked on the backend to make sure it’s valid.
That’s an easy one just look at the conversion rate, click to sale, or click to lead. If it’s too high, over your typical average conversion rate, dig into it. If you find fraud terminate the Affiliate. If you determine they have done something that violates terms.
Affiliates come in various types, including content creators, influencers, bloggers, coupon sites, loyalty programs, and comparison sites. Each type leverages its unique approach to drive traffic and sales. Content creators focus on quality content, influencers use their social reach, bloggers provide in-depth reviews, coupon sites offer discounts, loyalty programs retain customers, and comparison sites help users make informed decisions. Understanding these diverse affiliate types enables businesses to tailor their strategies and collaborations for maximum effectiveness.
you can segment by type of affiliate, i.e. coupon, content, browser extension, influencer, etc. and determine how they do what they and what value it brings to the company.
When it comes to spotting fraudulent affiliates in Affiliate Marketing, it's all about data. First, gather data on your affiliates and segment them by criteria like traffic source or location. Compare their performance to identify the stars, the average ones, and the underperformers. 🚀 Speaking from my 25+ years of industry experience, using a tool like ClearTrust can be a game-changer. It's like having a Jedi lightsaber to combat Ad Fraud. ClearTrust validates traffic, protects clicks, and filters out the bad stuff. It's the hero we need in Affiliate Marketing!
Check all the sales referred by affiliates each week or each month to ensure no affiliates are paid out for any bad sales. This is called a monthly reconciliation process.
Use tools like Brandverity and SPyfu to monitor your program from trademark bidders and partners generating ads that make your brand look bad.
Looking to excel in Affiliate Marketing? 🚀 Harness the power of data! Identify & dodge fraudulent affiliates, optimize landing pages, reward high performers. But don't stop there! Elevate your strategy with ClearTrust—a game-changer in AdFraud Mitigation. Combat fraud, protect ad spend, validate conversions. Unleash the potential of data and ClearTrust to skyrocket your affiliate program's success!
A great insight I'd like to share - give your top affiliates a page on your website with their company / CEO branding! Boom - every top affiliate loves this and drives more conversions.
Make the affiliate traffic convert as well as possible is always the goal. The better their traffic converts, the happier they will be and therefore put more resources and energy into promoting the brand.
Affiliate Marketing
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