Your client demands biased sampling methods for market research. How do you ensure accurate results? (original) (raw)

Navigating ethical dilemmas with clients can be tricky, especially when they request biased sampling methods for market research.

When a client insists on biased sampling methods, it's crucial to maintain integrity while also being diplomatic. Here's how to balance these needs:

- Educate the client about the risks of bias and its impact on the validity of results.

- Suggest alternative, scientifically sound methods that could meet their objectives.

- Document all advice and decisions to protect both parties should disputes arise.

How do you approach such challenging requests in your practice?