Your market research is showing conflicting trends. How do you navigate the uncertainty? (original) (raw)

have a structured approach 1. Data Analysis 2. Segment the data to identify if conflicting trends stem from different market segments, age, geography, behavior, etc 3. Look for patterns within specific groups 4..Cross-Validate Sources 5. Compare data across multiple sources, industry reports, consumer surveys, and competitor analyses, to triangulate insights. 6. Run controlled tests - A/B testing - pilot programs, to see how the market responds in real-time. 7. Monitor Long-Term Data: Identify which trends are consistent over time and which are short-term fluctuations. 8. Supplement quantitative data with interviews, focus groups, or expert opinions. 9. Develop multiple strategic responses for different possible future trends.