Your team is divided on market research findings. How do you ensure the project stays on track? (original) (raw)
Last updated on Sep 12, 2024
Differing opinions can derail a project. How do you keep yours on course? Share your strategies for maintaining momentum.
Last updated on Sep 12, 2024
Your team is divided on market research findings. How do you ensure the project stays on track?
Differing opinions can derail a project. How do you keep yours on course? Share your strategies for maintaining momentum.
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- This diversity is a tremendous asset, as it allows us to approach our project from multiple angles. However, to ensure we complete the project successfully, it’s essential that we come together and align our insights. I propose we schedule a collaborative meeting where we can openly discuss our findings, identify key themes, and integrate our insights into a unified strategy. By combining our strengths, we can create a robust approach that not only addresses our objectives but also enhances our overall effectiveness. Your expertise and insights are invaluable, and I am confident that by working together, we can navigate any differences and drive this project to success. Let’s harness the power of our collaboration to exceed our goals!
- 1. Facilitate Open and Honest Dialogue. 2. Identify the core elements of the research and seek common grounds. 3. Explore & understand the reasons behind differing perspectives. 4. If necessary, revisit the raw data together and add perspective from your experience. 5. Determine which findings are most critical to the project's success and align the team around those key points. 6. Remind the team of the overall project objectives and help them see how their differing perspectives fit into the larger picture. Always remember, it's important to maintain a positive and productive atmosphere throughout this process. By addressing the underlying issues and working together, you can navigate disagreements and keep the project moving forward.
- People are expected to have differing opinions, but what makes the difference here is the logic and the basis. A brainstorming session where all the members present their findings along with the source behind their conclusion can lead to fruitful discussions followed by a common ground To keep regular discussions enhances ownership and give people a chance to think and speak, giving them an opportunity to present their thoughts. The best projects I have worked on were the ones where I could speak, I was heard, regardless of if I was right or not
- To ensure the project stays on track, facilitate a structured discussion where team members present their perspectives and data sources. Encourage objective analysis, focus on aligning the findings with the project goals, and establish clear criteria for decision-making. If needed, consult third-party data or experts to resolve conflicts and maintain momentum.
- A very useful tip is to be proactive. bEFORE conducting your market research, agree with the team on ‘action standards’ — the question(s) that will be used to make the business decision, as well as the required criteria. For example, ‘We will launch this product only if the purchase intent is higher than that of the competition.’