Authentic Brands Group | LinkedIn (original) (raw)
Technology, Information and Media
NY, New York 169,257 followers
Authentic Brands Group is the world’s leading owner of sports, media, entertainment and lifestyle intellectual property.
About us
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter. For more information, visit corporate.authentic.com. ***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***
Industry
Technology, Information and Media
Company size
501-1,000 employees
Headquarters
NY, New York
Type
Privately Held
Founded
2010
Employees at Authentic Brands Group
Locations
Updates
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169,257 followers
5h Edited
Sneak a peek inside our new LATAM HQ: Our new state-of-the-art office in Mexico City signals our continued commitment to our partners in-region—and we’re just getting started. Last month, we welcomed more than 100 partners, colleagues and retailers at our grand opening reception, solidifying our presence in the key market of Latin America. Founder and Executive Chairman Jamie Salter and Victor Alvariño, SVP, Head of Mexico, celebrated alongside Mercado Libre, Grupo Axo, Liverpool, General Atlantic and Coppel, among others. The evening also unfolded with customization opportunities, spotlighting Reebok, Champion and Nautica, followed by an intimate dinner at Casa de los Leones, Clase Azul México’s landmark Polanco residence, to close the night. - Prince and Primark have unveiled an exclusive new collaboration inspired by retro tennis style and the growing court-to-street fashion movement. Fronting the campaign is British professional tennis player Eden Silva, who brings a contemporary and elegant edge to the collection as the sport enters its most prestigious stretch of the year. Timed for the summer of sport, the 27-piece collection blends performance-first aesthetics with modern everyday style across womenswear and menswear, launching in select Primark stores across 16 markets. The collaboration brings Prince's iconic sporting heritage to one of the world's most accessible retailers, reaching a new generation at the height of tennis season.
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169,257 followers
2d Edited
Tennis season returns to London as Sports Illustrated Centre Court experience lands at The Ivy in the heart of Wimbledon Village on July 4. The exclusive event will bring together athletes, celebrities and cultural tastemakers for an evening of curated cocktails, elevated bites, premium hospitality and immersive brand moments. Guests will also get an up-close-and-personal look at the new Prince x Primark collaboration, with live entertainment and surprise talent appearances set against the backdrop of one of the biggest weekends for the sport. Save the date! RSVP here: https://lnkd.in/eYuupEJQ - We’re honored to share that Authentic has received the FNAA Industry Influence Award at this year’s FN China Footwear Achievement Awards. This recognition reflects the continued momentum of our brands across Greater China, where we are focused on unlocking new opportunities by pairing iconic brands with best-in-class partners. From Reebok’s next chapter of growth and Champion’s expanding footwear business to Hunter’s evolving retail footprint and the continued category extension of Brooks Brothers and Nautica, we are building deeper connections between global brands and local communities. “We have always adhered to the principle of ‘think global, act local.’ While preserving each brand’s core DNA, we integrate local cultural context and consumer scenarios to help our brands build deeper resonance with Chinese consumers,” shares Jun Shen, SVP, Business Development, Greater China at Authentic. Thank you to FN, our teams and our partners in China for helping advance Authentic’s vision across one of the world’s most dynamic markets.
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169,257 followers
5d Edited
This week, Authentic brands tapped into two defining cultural moments: the road to the World Soccer Championship 2026 and the celebration of America's 250th anniversary. Reebok Panama unveiled its new national team kits, Sports Illustrated Experiences brought its Circuit Series to Monaco, while Champion and Sperry honored American heritage through limited-edition collections rooted in craftsmanship, community and fandom. From matchday-ready apparel to global events, yacht-side gatherings and community festivals, this week's stories showcased how sport and heritage continue to drive engagement, bringing locales together at the height of the tournament.- +4
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- Sports Illustrated Circuit Series wrapped Monaco race weekend with an unforgettable evening on the harbor. Presented by Brooks Brothers Europe, the night brought together classic American heritage and motorsport energy, building on the Circuit Series’ growing global momentum. Held aboard a private yacht, the event welcomed a star-studded crowd and showcased Brooks Brothers tailoring and fragrance as well as champagne, hors d’oeuvres and a performance by Richy Penny that carried the energy of race weekend well into the night.
- We’re excited to announce Authentic’s strategic partnership with Flywheel, a leader in commerce and technology solutions and part of Omnicom Integrated Media. As marketplaces continue to shape discovery and conversion, this partnership marks an important step in building smarter, more connected commerce strategies for our brands and partners around the world.
- At this year’s NRF 2026: Retail’s Big Show APAC in Singapore, our very own VP, Entertainment - APAC Sarah(Tiantian) Wang joined the keynote speaker program for a conversation with Brian Walker, Chairman & Founder of Retail Doctor Group. Together, they explored the new frontier of intelligent commerce and how brands are streamlining the consumer journey from discovery to checkout. Sarah also shared how entertainment can serve as a powerful launchpad for brand visibility, word of mouth and cultural connection. Thank you to NRF 2026: Retail's Big Show Asia Pacific APAC for an engaging conversation on what’s next for brand building, commerce and consumer connection across the region!
- オーセンティックは、グローバルブランドプラットフォームとしてさらなる成長を加速させています。 5月号では、Authenticの新たな経営体制の発表をはじめ、世界的デニムブランド「Lee」の買収、Eddie Bauerによる新たなアドベンチャークラブの開設、Reebokのテニスカテゴリーへの本格復帰、そして『EPiC: Elvis Presley in Concert』の日本公開など、ブランド価値を拡張するさまざまな取り組みをご紹介しています。 また、ROXY × Juicy CoutureやBrooks Brothers Japan × Reyn Spoonerによるコラボレーション、Muhammad Aliブランドの韓国でのポップアップ展開、メキシコシティ新オフィス開設など、世界各地でブランドとカルチャーをつなぐ活動を推進しています。 オーセンティックは今後も、ブランドの持つヘリテージを大切にしながら、パートナーシップや体験価値の創出を通じて、グローバル市場におけるブランド成長を支えていきます。 詳細は、ニュースルーム5月号をご覧ください。
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- Authentic continues to shape entertainment, sport, life and culture, from celebrating Marilyn Monroe’s centennial across experiential popups and limited-edition brand collaborations to the 2026 Sports Illustrated Swimsuit Runway Show releasing as a streaming special on Hulu and Disney+. Most recently, Shaquille O'Neal became the face of Credit One Bank’s new campaign and David Beckham joined McDonald's biggest marketing campaign of the year, helping launch the brand’s global World Soccer Championship activation.
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