Add3 | LinkedIn (original) (raw)

Advertising Services

Seattle, WA 6,631 followers

Digital Marketing Agency Headquartered in Seattle, WA

Discover all 64 employees

About us

Add3 is a digital agency that delivers integrated digital marketing campaigns across paid search, SEO, social & display advertising, helping our clients reach their marketing goals. Our mission is to take an integrated, performance-driven approach to connect brands with their customers across digital channels to reach their marketing goals. We exist to create a place where the best people in digital marketing want to work and that brands want to work with. We are high-speed, low-drag, digital marketing geeks that live for results. Add3 is located in Seattle, WA. We serve a broad range of clients throughout the U.S., ranging from Global 500 organizations to earlier-stage technology companies. Add3 also launched two highly successful independent ventures dedicated to facilitating collaboration among the Pacific Northwest's online advertising and broader technology communities, respectively: The Northwest Internet Advertising Group and Seattle Interactive Conference.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

Seattle, WA

Type

Privately Held

Founded

2007

Specialties

Search Engine Marketing, Search Engine Optimization, Online Media Planning, Online Media Buying, Website Analytics, Social Media Advertising, Google AdWords, Mobile App Marketing, PPC, Display Advertising, Programmatic Display Advertising, SEO, and Facebook Advertising

Locations

Employees at Add3

Updates

In partnership with The Trade Desk & Darigold, our Add3SHOP team unlocked a cutting-edge programmatic strategy to elevate their brand’s performance in a rapidly evolving digital landscape. By leveraging Retail Audiences, in Display, Online-Video and CTV initiatives, they aimed to surpass traditional behavioral targeting and unlock richer, more relevant consumer engagements. Download our case study and see how retail media was a powerful, innovative solution. Explore Retail Media opportunities and contact us today for more info.#retailmedia #programmaticadvertising #digitalmarketing #retailmarketing #foodandbeverage
The Add3SHOP team recaps Black Friday + Cyber Monday!

GM of Add3SHOP | D2C | Paid Media
1mo
Another 𝗕̲𝗹̲𝗮̲𝗰̲𝗸̲ ̲𝗙̲𝗿̲𝗶̲𝗱̲𝗮̲𝘆̲ ̲+̲ ̲𝗖̲𝘆̲𝗯̲𝗲̲𝗿̲ ̲𝗠̲𝗼̲𝗻̲𝗱̲𝗮̲𝘆̲ is in the books, and we’re thrilled to share how we helped our Add3 SHOP clients crush it this year: ⭐ CPMs dropped 19% ⭐ CPCs dropped 19% Why? We leaned into: ✨ Smarter account structures. ✨AI-driven strategies and broad audiences (shoutout to Meta Advantage+). ✨Expanding on TikTok with a 65% increase in spend, driving meaningful reach and engagement. 👗 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗕𝗿𝗮𝗻𝗱𝘀 𝘀𝘁𝗼𝗹𝗲 𝘁𝗵𝗲 𝘀𝗵𝗼𝘄! This vertical saw massive growth, as we scaled spending by 126% YoY. BUT....𝗖𝗣𝗖𝘀 𝘀𝘂𝗿𝗴𝗲𝗱 𝟰𝟵% YoY during BFCM, a shift from the flat trends I reported earlier in Q1-Q3. This aligns with Skai's BFCM report showing a 44% rise in fashion CPCs, indicating heightened competition. Our take? Strategic spend increases paired with agile optimizations ensured our fashion clients remained competitive and reaped the benefits of elevated demand. Thanks Max Melendez for crunching the numbers. Looking forward to seeing how we can carry this momentum into the holidays and 2025 #ecom #dtc #bfcm
We're excited to share that Meta has recently made a change to its Facebook Feed ad aspect ratio, helping improve ad performance and creative planning. While just introduced as a new creative size in September 2024, Meta now recommends the 4:5 portrait aspect ratio as the new best practice for all single-image ads on Facebook Feed. This change increases the vertical space allowance for these ads, providing more space for creating immersive and engaging content. Why This Matters for Your Campaigns Improved Ad Performance: Meta tests have shown that ads with the 4:5 aspect ratio outperform their 1:1 square image counterparts with a +3% better CTR and a +2% better Conversion Rate on average. This shift means your ads will not only look better but also drive better results across Meta's platforms. Opportunity for Creative Flexibility: The new 4:5 format provides a larger canvas for your images, giving you more room to communicate your message while maintaining a consistent appearance across Facebook and Instagram platforms. This consistency across placements streamlines your creative workflow, reducing the need to create multiple versions of the same ad. Consistent Standards Across Platforms: As Meta is already supporting 4:5 for Instagram, this update ensures that all your creative assets can be seamlessly reused across placements. This simplifies planning and gives you more flexibility with how you approach cross-platform ads. How Add3 Will Help Creative Optimization: Optimize your existing ad creatives for the new 4:5 aspect ratio, and can partner with creative agencies & departments for any necessary resizing to ensure your images are formatted for both Facebook Feed and Instagram placements, maximizing visual impact and engagement. Performance Tracking: Once updates have been made, we’ll adjust your custom report to segment for this new ad size specifically, allowing you to view the specific KPI changes coming from this new ad size. This will allow us to make data-driven adjustments to optimize our campaigns for better results. (written by Cassandra Mabbitt. 😊 )#metaads #digitalmarketing #facebookads #instagramads #creativeoptimization #performancemarketing #paidsocial
Introducing Add3LEAD – A dedicated team of lead generation experts focused on supercharging your pipeline! 🎯 Focused on data-driven strategies and precision targeting, Add3LEAD helps you reach and convert the right audience. Let’s transform your business growth together! ⚡️ https://lnkd.in/gEKWKd4i #Add3LEAD #LeadGeneration #DigitalMarketing
Exciting things are coming soon! 🧲 👀 We’re about to change the game for lead generation. Stay tuned for more! #Add3LEAD #LeadGeneration
We're back from summer break and ready to help you crush Q4 with what doesn't work anymore in Digital Marketing! 🚀 In our latest episode, Max Melendez and Adam Ansoff with guest Yuanjie Tu, PhD dive into the future of data visualization and AI-powered insights that are transforming the way businesses approach marketing. From blending Google Analytics with platform data to making sense of it all in one report, we’re here to help you stay ahead of the curve and cut through outdated tactics. Tune in and learn how real-time data and AI can power up your marketing strategy! 🎧 Listen Here (or wherever you get your podcasts): https://lnkd.in/gWPHJn_3 #DigitalMarketing #AI #DataVisualization #MarketingTrends #PowerBI #FutureOfMarketing
Our GM of Add3SHOP, Ashley Royalty, sat down with Skai and gave all the hot news on what's happening with Retail Media. 🛒 🛍 Go have a listen: https://lnkd.in/eFuwNc7m
Don't set it and forget it! Curiosity is the key to staying ahead of the curve 🤔 Find out why in the latest #RetailMediaThursdays episode with Ashley Royalty from Add3! 🎙️ It's a wide-ranging discussion with immediate impact: 🚀 Retail Media evolution Discover how retail media is applying full-funnel D2C strategies to drive engagement 📈 Data-driven insights Learn to supercharge audiences with first-party data for real sales impact 🔍 Enhanced measurement Explore how IRI data focuses on metrics like ROAS and conversions 📲 Social Commerce trends See why TikTok is thriving and what it means for Facebook 🔮 Future of Retail Media Understand non-endemic advertising and the importance of data tracking Tune in now! https://okt.to/RGHrLb
🚀 New Updates with Roundel Media Studio 🚀 AVOID DSP FEES by migrating to Roundel Media Studio 💡 When brands switch Target Sponsored Product campaigns to Roundel Media Studio, they save on DSP fees and can see improved performance, with an average increase of 30% in ROAS observed by advertisers who have ramped up in Roundel Media Studio. Add3 can help you onboard into Roundel Media Studio and realize these benefits. Roundel Media Studio is an ideal self-service platform for agencies, with reduced costs and stronger performance, as we’ve seen with a few of our retail clients. 🗓️ Upcoming Changes: As of today, Roundel Media Studio will open for onboarding. By October, Roundel Media Studio advertisers will enjoy first-look bidding access to Target Product Ads inventory. This priority access is a game-changer for optimizing ad spend and performance. We're committed to providing top-tier service and results for our clients. This update from Roundel Media Studio is a strategic move to ensure you get the most out of your ad investments. Let's make the most of this opportunity together! For any questions or further information, reach out to our SHOP team.#Add3 #DigitalMarketing #RoundelMediaStudio #AdStrategy
Add3 reposted this

President at Add3
6mo Edited
Here it is. I started in this industry on April 21, 1996. It's been quite a journey, and I'm still here, working with algorithms. But AI? That's a game changer for all of us. Back in 2010, I launched the Seattle Interactive Conference 2024 with some close friends (Gloria Connors, Rachel Willner, Jason Llorin, Cathy Mabee, michiko swiggs, Mark Peterson, Mike Scaturo, Zach Huntting) and peers. Next week, we're bringing the event back to The Conference Center in downtown Seattle, where it all began. It's clear that Covid has reshaped how we view networking and in-person events. My entire career in digital marketing has been built on the strength of my network. From the start, I understood the importance of stepping out of my comfort zone, meeting new people, and learning about various disciplines. This approach has helped me make valuable introductions, secure jobs and clients, and build lifelong relationships with people I enjoy being around. Many of my friends, colleagues, and industry peers have supported and celebrated at Seattle Interactive. I know that many of you have found future jobs and connected with like-minded professionals through this event. I would love to see you all again next week in person at SIC. If you've recently been laid off, are re-entering the workforce, or if your boss won't cover the conference pass, let me know. I'm here to help however I can. Over the past 14 years, I've spent countless hours curating content, helping people gain the confidence to speak on stage, and ensuring our partners see the value in what we're building for the creative and marketing community in Seattle. See you next week? Help me break through the Algorithm and tell me how we met and what year you think it was. Ty #SIC2024 #SeattleCreatives #UXUI #DigitalMarketing #SEM #SEO #SocialMedia

Join now to see what you are missing

Join now

Add3 | LinkedIn (original) (raw)

Advertising Services

Seattle, WA 6,631 followers

Digital Marketing Agency Headquartered in Seattle, WA

About us

Locations

Employees at Add3

Updates

Join now to see what you are missing

Affiliated pages

Similar pages

Browse jobs