ADWEEK | LinkedIn (original) (raw)

Technology, Information and Media

New York, New York 1,410,274 followers

All the news, insights and inspiration you need to know in advertising, marketing and media.

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About us

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

Industry

Technology, Information and Media

Company size

51-200 employees

Headquarters

New York, New York

Type

Privately Held

Founded

1979

Specialties

Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing

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Employees at ADWEEK

Updates

Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW📸: Ryan Duffin
It's the first day back to work after #Brandweek (sadddd) and as a gift to you, we're taking down our paywall for the day! Catch up on all your ADWEEK and Brandweek reading 🤓
1,410,274 followers
1h Edited
When faced with boredom, many people’s first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by Pablo London, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor’s cure is to inject strangeness into the public’s breaks. https://adweek.it/3ZKmpqL
Dr Pepper Encourages People to Get Weird adweek.com
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1h Edited
“Denim on denim, on denim, on denim…” 👖🎶 After months of speculation, Levi’s has partnered with Beyoncé on a global campaign from Levi’s agency of record TBWA\Chiat\Day LA and cinematographer Marcell Rév. “Chapter 01 Launderette” is set to the Grammy-winning icon’s track “Levii’s Jeans,” featuring Post Malone from her most recent country album Cowboy Carter. The singer teased what was to come, saying in a statement that denim on denim had too often been **seen through a “male lens.”** She added: “So, this reimagining campaign, which celebrates the iconic female perspective, is important to me.” Read more: https://adweek.it/3zFvZQY 👑🐝
We would love to take a peek at a Keke Deck 👀🥰 #Brandweek
ADWEEK reposted this
NEW: AI Search heats up. -Before Perplexity, there was You.com—a search platform building its technology, growing its client base, and positioning itself as a unique contender in the AI search space. This year alone, You.com doubled its revenue with over 500% growth each quarter. -What’s interesting? You.com’s founder, Richard Socher, is also an investor at AIX Ventures, which backed Perplexity in its $25.6M Series A last year. I spoke with Socher who shared how You.com is differentiating itself in this competitive landscape. Latest for ADWEEK
You.com Is an AI Search Tool for Complex Answers adweek.com
Founded in 2020—two years before Perplexity—You.com has been building its search tech, client base, and positioning itself as a more specialist contender in the AI search arena. Built on AI models like ChatGPT and Claude, the company wants to answer the more complex and specific queries that Google cannot, such as ‘What’s the extended background of the Peloponnesian War?’ Founder and CEO, Richard, who previously held the position of chief scientist and evp at Salesforce, sat down with ADWEEK's Trishla Ostwal to discuss how his startup differentiates as the era of AI-powered search intensifies. https://adweek.it/3XE9vry
You.com Is an AI Search Tool for Complex Answers adweek.com
1,410,274 followers
4h Edited
EXCLUSIVE | The retired US soccer star's push for nutrition and dietitian platform Nourish maintains her balance of endorsement and advocacy. Just weeks into “retirement,” Alex Morgan’s launching a campaign for Nourish—an app-based platform linking patients with dietitians and meal-delivery service. As the platform’s angel investor, Morgan wanted to give more people insurance-covered access to the dietitians and nutritional information she received both as an athlete and while pregnant with her daughter, Charlie, and her forthcoming second child. Just before the first Nourish ads aired, Morgan spoke with ADWEEK about Nourish, her approach to endorsements, and turning relationships with brands into an effective plan. https://adweek.it/3ZEoe8y
Alex Morgan Caring About Your Health Is Very On-Brand adweek.com

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ADWEEK | LinkedIn (original) (raw)

Technology, Information and Media

New York, New York 1,410,274 followers

All the news, insights and inspiration you need to know in advertising, marketing and media.

About us

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Employees at ADWEEK

Updates

Join now to see what you are missing

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